ChatGPT job Apps
Indeed made headlines the other day with their announcement of the “Indeed Jobs Marketplace” launched as an App within ChatGPT, and we have questions.
No, this doesn’t mean Indeed is the exclusive job provider within ChatGPT. Perhaps that’s coming, but for now, it means job seekers can use the new Indeed App within ChatGPT to search jobs.
Will job seekers take the time to use the App? Good question, as it requires the user to consciously find the App in the first place instead of simply asking ChatGPT to search best-matched jobs across the web.
Are these ChatGPT Apps limited to only large, recognized brands? Nope, anyone can create an App within ChatGPT. It just takes time, development chops, and of course the approval from ChatGPT. And for organizations with little brand recognition, creating a jobs App in ChatGPT could prove to be an expensive long shot.
Are there AEO benefits for ChatGPT Apps? There has been talk comparing early adopters of ChatGPT Apps to getting in on the ground floor of Google SEO, and those willing to create ChatGPT Apps will gain an undocumented advantage with AEO. Some believe this theory to be true because App content is optimized for ChatGPT, but only time will tell, as ChatGPT hasn’t explicitly stated a bias. And with the other LLMs already taking shots at ChatGPT’s soon-to-launch advertising bias, my guess is we will only know by testing.
So, for those first-to-market go-getters willing to invest money to prove a theory right, more power to you. At Buyer, we never shy away from innovative solutions that hold promise, but we always analyze the risks and rewards for our early adopters. Stay tuned as we evaluate this new opportunity with ChatGPT and other emerging solutions in 2026.
Joel Glick
President
Buyer Advertising
Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.