As we ease into the new year, I am optimistic about the future of our agency and the continued evolution of our industry as a whole.

In 2024, the dominant theme was AI and of course every vendor was suddenly an AI expert, and your tech stack had to be supercharged by AI, or you would be left behind.

By the end of 2024, AI fatigue had finally set in, and luckily human intelligence overtook the artificial hype, and we all sobered up. Don’t get me wrong. I’m certain AI will steal our jobs, take over the world, and if left unchecked, destroy us all; just not today.

So, it’s mid-January, what’s the plan besides worrying about your New Year’s Resolutions (you can do it!)? How about we all take a deep breath, hold it till the count of ten and then exhale all the over-hyped 2024 tech nonsense you inhaled last year and let’s get back to the basics of recruiting?

That’s right, don’t underestimate the power of revisiting the obvious before jumping onto the next trending bandwagon.

How you ask? Simply do the following.

• Diversify your recruitment advertising
• Use a programmatic media strategy
• Don’t forget the importance of job SEO
• Streamline your applicant process
• Incentivize recruiters to succeed
• Leverage quality analytics to make decisions (not from your ATS or from recruiter hunches)
• Invest in your Employer Brand and prove it with content
• Build relationships with candidates
• Invest in your staffing team and not an RPO
• Use AI to give you a meaningful advantage but ignore the smoke and mirrors

And finally, partner with a reputable recruitment advertising agency to help you with all of these tasks and more in 2025. Contact us today to learn how Buyer Advertising has been exceeding industry leaders’ expectations with unmatched expertise, strategy, and technology solutions for close to sixty years.

Here’s to a prosperous new year of recruiting!

Joel Glick, Managing Partner

Buyer Advertising