When your organization has job openings, you may find that the applications include a slew of recent college graduates. As a human resources manager, you might be unsure of whether or not to take the risk of bringing aboard a recent graduate. Employers say they’re planning to hire slightly more fresh college graduates this spring than they did last year (5.8% more), according to a preliminary survey from the National Association of Colleges and Employers . Keep these pros and cons of hiring a new college grad in mind the next time your company needs to fill a staff vacancy.
Pro: Modern Skills
One reason to hire a new college graduate is that they are often familiar with current technology. New graduates are typically adept at navigating through complex software, apps and hardware. They may not need to be instructed on how to safeguard confidential data on their work-issued smartphone, tablet or laptop if they are already familiar with doing this. Recent college graduates are skilled at choosing the right piece of technology to do a certain task. Many college graduates also have relevant skills such as strong communication, a multilingual background and a broad foundation through their coursework, volunteer work and past related projects.
Pro: Salary and Benefit Expectations
Because recent college graduates usually have a shorter work history, they can be given a lower benefits package. Compared to a person who has worked for a decade or more, a new graduate may not expect a generous benefits package that includes things such as family health insurance or weeks of paid vacation. New graduates also command a lower salary compared with experienced workers. Enthusiastic graduates will often be happy to begin on a probation period or a paid internship, meaning you have some time to assess their abilities before committing to putting them on a full time salary . The smaller salary and benefits expectations may make it more economical for you to hire a recent college graduate.
Con: Less Experience
New college graduates have less overall work experience. This means that they may not have developed the specific skills that your job opening requires. As a result, your current staff members may have to take time out of their busy schedules in order to bring the new hire up to speed. However, this may also be true for people who have spent many years in the workforce. Less experience may mean that new hires are more open to doing things in different ways, including the way you prefer.
Reputation management is an essential part of what human resources and marketing managers must do in order to build great teams and maintain employee loyalty. An organization’s reputation affects how potential applicants view the firm. Reputations also have an effect on how people working for the company feel about their employers. According to a recent Glassdoor survey, 84 percent of survey participants would consider leaving their current company if another company with an excellent reputation offered them a job . By taking the time to proactively brand your organization and build strong human resources teams, you can help to build loyalty within your organization.
Daily Experiences in the Organization
A big part of proactive branding is ensuring that an employee’s daily experiences are positive. Your human resources teams will need to set the tone for the culture. When a company’s values are in line with the individual employee’s values, he or she is more likely to have a positive experience at work every day. Proactive branding at work should be included in the mission and vision statements as well as workplace policies. One positive branding message could be, “To treat every person with respect.” This sort of positive messaging is actionable and inclusive.
Focusing on Improvement
Admitting that your organization could use improvement is a great step in proactive branding. Working on improving how your organization does things gives every person a goal to work toward. Because improvement never stops, the idea that there is more to be done motivates employees to stay on at your organization. As employees see that work they are doing is improving your company, they will maintain their loyalty to your brand.
Integrating Brand and Business Strategy
Proactive branding should be intertwined with your overall business strategy. This means doing some brand research to see what people inside and outside of your organization think. The way that the top talent outside of your organization feels about you will have direct impact on who applies for jobs and who wants to initiate business relationships. Allowing your employees the ability to anonymously make comments about the business culture will help to build loyalty. Your organization can use that information to work toward maximizing internal resources and keeping your most talented employees on staff.