Announced just days ago, Google has fired a shot over the port bow with its newest attempt for a piece of the social media pie. The appropriately-named “Google+” is made on the heels of two rather striking social media failures—Google Buzz and Google Wave—but this time around, the social media universe (yes, that includes the Twitterverse) has high hopes.
Google’s new innovation includes “Circles”, a new feature to counter massive lists of friends that’s the mainstay of Facebook. By dragging and dropping individuals into these customizable groups, users will have a tighter control over who sees what information (or that drunken party picture from last night). A piece of media shared in one circle goes out to all members of that group.
Google+ holds new opportunities for advertisers. With “Sparks”, an integrated feature of this new platform, Google will tailor entertainment information specifically for users based on their lists of interests and activities while logged into the platform. With a more comprehensive analysis of user data, we wouldn’t be surprised to find more targeted opportunities for HR professionals and marketing gurus to pinpoint their target demographic.
Google+ is still undergoing testing, but keep an eye out for future development!
Signing off for now,
Creating an effective strategy on Facebook takes more than just the time to set up your site and fill in relevant information. You need a content plan where you’ll be disseminating helpful tips to your fans, enticing customers with special deals, and doling out entertainment to those who wander through your little spot in the social media space. Another powerful promotional tool on Facebook is events. Using the built-in utility, you can create and promote event happenings in a quick, easy, and very visible way.
1. In order to promote an event, you must first have a business Facebook page. A personal account won’t cut it—you need to have a central portal your attendees can “fan” as part of your registration process.
2. Choose a location that is close to where the majority of your Facebook fans reside. Consider integrating a Tweetup, holding a seminar, or hosting a hiring event for your business
3. Send out invitations. Decide if you want your event to be invitation only, where the only people who can accept and view details are ones you have sent to, or open to all.
Events remain a great way to show that your Facebook page isn’t just for looks—things are happening, and that keeps your brand foremost in the minds of your fans.
Signing off for now,
It may have custom apps, updates from your best friends, and pictures of birthday parties across the globe, but at the end of the day, a Facebook webpage is still a webpage. Businesses maintain a Facebook page for the same reason they keep up a traditional website: to attract customers or potential hires. Therefore, it stands to reason they need keep an eye on SEO, too. If a company is invested in their Facebook strategy, they should keep a close watch on its visibility. Paying attention to a few attributes will help boost your Facebook site’s ranking in search engines, and make your new media plan that much more effective.
1. Keep current on your content; post at least once a week—more often will get you ranked higher.
2. Stay consistent in your naming—your Twitter and LinkedIn account should all sport the same brand name as your Facebook.
3. Upload media to Facebook including images and video.
4. Get your industry keywords up in the “info” and “about” sections of your page.
5. Investigate events—by hosting an event and promoting it through Facebook, you’re adding another indexable element to your page.
Until next time,
LinkedIn remains a tools many marketers use–but few master. The static nature so often associated with LinkedIn is anything but. This social networking space can be a platform for announcing special events, hiring initiatives, and for actively seeking out and connecting with old and future business contacts. Here are 3 tips for making the most of your time on LinkedIn.
Helpfulness helps.Offer advice to other networked professionals, check in every so often with a genuine, “how are you?”, and offer answers to questions in the “Answers” section of LinkedIn. Becoming a resource is the number one way to attract attention in the world of social media—and in the case of LinkedIn, more attention means better access to qualified candidates.
Get up to date. Update your own profile with links to your personal and company homepages, provide an email address, and keep information up-to-date. Staying relevant keeps you foremost in the minds of potentially perfect candidates—and after all, isn’t that what we’re after?
Post often. If you’re logging onto LinkedIn only when you have a position to fill, you’ll be staring into an empty basket every time. The best recruiters spend time building their network even when they’re full up. LinkedIn gives you some great ways to do that: inviting colleagues and acquaintances to connect, joining professional groups, and listing yourself by geographic location.
Signing off for now,