Month: May 2025

Indeed To Enforce Its $25 Posting Minimum

Posted on by Buyer Advertising

Panic In The Streets, But We’re Good.

Recently there was a minor uproar in the recruitment world after Indeed announced it will enforce its $25 posting minimum effective July 1. Some “industry experts” proclaimed it was the end of Programmatic Media because it will require additional money spent every time an agency updated a job posting in a campaign.

The truth is, you will only be required to add money to a campaign if your current budget doesn’t support the minimum spend to cover the newly added jobs ($25 per unique job). Otherwise, if you have enough allocated money, you will be able to move jobs in and out of that campaign as needed.

After recently reviewing our client history with Indeed, we determined that this may require a bit more diligence when it comes to monitoring our clients spend, but it will not be a budgeting and process nightmare that some would have you believe.

While I’m told that some agencies do sponsor jobs for less than $25 a pop, we at Buyer have never stooped that low 😊 due to questionable applicant ROI, and not to mention, Indeed has had a $25 posting minimum in place for some time now. They have just decided to enforce it by tracking unique jobs.

So, to steal a quote from 2013’s totally unrelated giant robot fighting film, Pacific Rim, “Today we are canceling the apocalypse.”

For close to sixty years, Buyer Advertising has been helping clients spend their recruitment budgets to achieve optimal results. We have the insight to cut through the panic and to provide sound advice, whatever the industry throws at us next. Talk to us today to learn more.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

New Google AI Mode Launches

Posted on by Buyer Advertising

Question Everything.

I am a weird dude. I type full questions into Google Search. Yes, I know it’s not necessary nor is it terribly efficient, but it’s a hard habit to break. I’m sure my freshman English professor is proud of me, but everyone else looks over my shoulder and mouths WTF.

Fast-forward to the latest news from Google that they are doubling down on AI Search by making it easier to search with more complex, longer, and multimodal questions. I couldn’t be happier. Luv it.

So, what’s the scoop? As of yesterday, Google started rolling out AI Mode in the U.S. with no Labs sign-up. AI Mode is their most powerful Search, with the ability to go deeper through follow-up questions and helpful links to the web. It uses something called query fan-out technique, breaking down your question into subtopics, enabling Search to dive deeper into the web than a traditional Search, helping you discover hyper-relevant content that matches your question. And for questions where you want an even more thorough response, there is a new Deep Search that is essentially the query fan-out Search technique on steroids.

So now that you are super excited about the new Google AI Mode Search, ask yourself this, do you have a technology partner who can help you navigate these changes and position your staffing organization for success? If you answered no, it’s time to contact our team at Buyer. We’ve been a leader in Job SEO for more than 20 years and have all the answers. Contact us today to learn how we can future-proof your recruiting strategy for tomorrow and beyond.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Celebrating National Nurses Week 2025

Posted on by Buyer Advertising

Who Really Cares in Healthcare?

As my mother ages, I often find myself waiting in hospitals at all times of the day. As I sit in the ER with my mother and watch the flurry of activity around us, I can’t help but notice the real heroes of the healthcare profession…nurses.

Nurses are the ones who set the tone of our hospital experience, help diagnose and triage my mother’s ailment, provide her with comfort and compassion during her stay, and most importantly provide the care to make her feel better. For all these reasons I am grateful for all that nurses do not just for my family, but for all of those in need.

At Buyer Advertising, we have proudly supported healthcare organizations with innovative recruitment solutions for close to sixty years. Nothing makes us feel more warm and fuzzy than knowing that we have helped thousands of nurses find their next great career at some of the most prestigious hospital systems across the country. 😊

So, this year, as we celebrate National Nurses Week, please join me in thanking all nurses for being those special caregivers that really put the care into healthcare. “Thanks again!”

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.