Month: January 2016

The Importance of Relocation Assistance When Hiring Talent from a Long-Distance Location

Posted on by Buyer Advertising

image_04When recruiting talented professionals from around the country, offering paid moving expenses may make the difference in whether or not the candidate selects your job offer. Hiring talent from a long-distance location is a considerable risk for that new employee, and paying for some of their relocation costs can help make their transition smoother. Consider these types of moving costs and whether or not your company should cover them when hiring talented individuals who live a long distance away from your location.

Packing and Transportation of Belongings

Paying for the packing, crating and transportation of the new employee’s belongings is a basic part of relocation expenses. Some firms choose to offer a flat-rate reimbursement for these costs while other firms directly pay the moving company for these services. This expense usually includes the employee, their spouse and their children’s belongings and furniture, and it includes insurance in case the moving company damages belongings while they are in transit.

Automobile Shipping

For a cross-country move, your new employee may wish to have their car or truck shipped to their new location. The employee and his or her family may take a flight rather than spending a week driving across the country. The costs of shipping their vehicle may be a reasonable expense for your company to reimburse due to the long-distance move.

Lodging, Flights and Meals

Your new employee may incur thousands of dollars in expenses for lodging, flights and meals while in transit between their original location and where they are moving in order to work for you. Paying for the employee’s airplane ticket, hotel room and meals is a wise step in recruiting a highly talented professional. You might consider giving the new employee a voucher for these costs, or you might have the new staff member submit their receipts and then get reimbursed from your human resources or payroll department.

Offering paid moving expenses is a gesture that your human resources division can make when recruiting top talent. This benefit may help to increase the loyalty of the professionals you hire.

Effective Methods of Utilizing LinkedIn to Promote Hiring

Posted on by Buyer Advertising

image_016The Internet is becoming a useful tool in hiring. More specifically, HR professionals are turning to LinkedIn to find and recruit top talent. Back in 2010, 78% of recruiters were using LinkedIn to find candidates, but five years later, that percentage has risen to 95% [1]. LinkedIn not only offers a platform for you to build your employer brand, but it also enables you to attract qualified job candidates and select the best match. It’s easy to get started:

Creating a Company Profile

Networking is a huge advantage to using LinkedIn. By creating a company profile and adding your staff, you have established connections to link you with potential candidates through your current employees. If you are looking for a graphic designer, it is easier to find a network of designers through someone you already have on your staff. According to a Nielsen study, the average number of connections for LinkedIn members is around 60 people [2].

Marketing Your Company

There are many companies on LinkedIn, which is why it is important to market your company and set yourself apart. LinkedIn is a social media outlet and has many of the same qualities you would see on Facebook. You can post status updates, share company announcements and even can set your current status as “hiring.” This lets people know that you’re an active, engaged company that others may be interested in working for.

Posting a Job

When you are ready to post a job on LinkedIn, make sure that you have researched the role. You can use this information to create a job description that will attract the ideal job candidate. A good job description will include the necessary skills, education and experience to carry out the duties of the job. LinkedIn will then send your job post to those who best meet the criteria.

LinkedIn also has a sponsored job option, which increases the likelihood of people applying for your position. Once your job has been posted, it will receive high placement in the “Jobs you may be interested in” section. Your company gets charged on a pay-per-click basis. This is a great way to increase the pool of potential candidates.

Because LinkedIn allows you to reach more job candidates with a pool of over 330 million professionals, it is a great way for you to find the right job candidate.

 

[1] http://www.socialtalent.co/blog/how-recruiters-and-job-seekers-use-social-media-in-2015

[2] http://www.entrepreneur.com/article/242721

How Mobile Can Play a Pivotal Role in Hiring Quality Staff

Posted on by Buyer Advertising

image_14Mobile recruiting of candidates is the act of engaging potential employees on a mobile device. This method benefits both the recruiter and the candidate by increasing interactions and making communication more convenient. When developing these connections, human resources staff and hiring managers should consider existing apps and technologies that are already made and able to be customized to their company’s specific recruitment needs.

A Growing Trend

The popularity and convenience of mobile smartphones them a powerful tool for recruiting. A 2014 Glassdoor survey of 1,000 employees and job seekers found that 89% of those surveyed use a mobile device during their job search, and 45% use their mobile device to search for jobs at least once each day [1]. Currently, employers who have embraced mobile recruitment have been focused on two trends in particular: mobile-optimization and mobile applications. Making mobile connections can involve using apps, text message delivery systems on a mobile device in order to aid in the recruitment and job search processes.

Shifting Strategies and Expectations

Mobile connections are creating a paradigm shift in the way that human resources managers are recruiting and communicating with candidates. Gone is the formal written expression of interest, and in its place is a brief text exchange between the HR office and the desirable professional. Texts, chats and short video messages are playing an exceptional role in the recruitment of the Millennial generation as they are comfortable in a world of smartphones, iPads and handheld devices. Given that approximately 75% of the workforce will be comprised of Millennials within the next 10 years, it’s important to consider a mobile recruitment strategy in order to not lose out on potential qualified talent [2].

Leveraging Technology for Recruitment

Recruiting great candidates for your job openings through mobile connections means that you no longer have to be tied to your computer, and neither does the candidate. You can text confirmations and send candidates a Google Map link with directions to your office. Creating a responsive design for your website also helps with mobile connections as this design makes it easier for candidates to scroll through your job listings and initiate an application. Mobile video is the greatest tool for recruitment. You can live stream business activities and provide employee testimonials of your company’s success.

As mobile technology advances and becomes more popular, job seekers want to complete every stage of the process, from the search to the application, from their phones and tablets. More companies are embracing the mobile application and finding ways to make the process easier for candidates.

[1] http://www.inc.com/jerome-ternynck/the-past-present-amp-future-of-mobile-recruiting.html

[2] http://hiring.monster.ca/hr/hr-best-practices/recruiting-hiring-advice/attracting-job-candidates/investing-in-mobile-recruiting.aspx