Mobile recruiting of candidates is the act of engaging potential employees on a mobile device. This method benefits both the recruiter and the candidate by increasing interactions and making communication more convenient. When developing these connections, human resources staff and hiring managers should consider existing apps and technologies that are already made and able to be customized to their company’s specific recruitment needs.
A Growing Trend
The popularity and convenience of mobile smartphones them a powerful tool for recruiting. A 2014 Glassdoor survey of 1,000 employees and job seekers found that 89% of those surveyed use a mobile device during their job search, and 45% use their mobile device to search for jobs at least once each day . Currently, employers who have embraced mobile recruitment have been focused on two trends in particular: mobile-optimization and mobile applications. Making mobile connections can involve using apps, text message delivery systems on a mobile device in order to aid in the recruitment and job search processes.
Shifting Strategies and Expectations
Mobile connections are creating a paradigm shift in the way that human resources managers are recruiting and communicating with candidates. Gone is the formal written expression of interest, and in its place is a brief text exchange between the HR office and the desirable professional. Texts, chats and short video messages are playing an exceptional role in the recruitment of the Millennial generation as they are comfortable in a world of smartphones, iPads and handheld devices. Given that approximately 75% of the workforce will be comprised of Millennials within the next 10 years, it’s important to consider a mobile recruitment strategy in order to not lose out on potential qualified talent .
Leveraging Technology for Recruitment
Recruiting great candidates for your job openings through mobile connections means that you no longer have to be tied to your computer, and neither does the candidate. You can text confirmations and send candidates a Google Map link with directions to your office. Creating a responsive design for your website also helps with mobile connections as this design makes it easier for candidates to scroll through your job listings and initiate an application. Mobile video is the greatest tool for recruitment. You can live stream business activities and provide employee testimonials of your company’s success.
As mobile technology advances and becomes more popular, job seekers want to complete every stage of the process, from the search to the application, from their phones and tablets. More companies are embracing the mobile application and finding ways to make the process easier for candidates.