Top Ten Tips For Successful Personal Branding and Networking


Here are 10 great tips to help tell your story.

1 ) If you are doing something exciting, share it: communicate via LinkedIn, Facebook, or good old conversation.

2 ) Try to set goals for yourself–apart from those of your employer.

3 ) Focus on increasing your network any way that you can (personal, professional, etc.)

4 ) Take the time to evaluate any event before attending–even if attendance is free.

5 ) Find a partner in crime (or advocate).

6 ) Don’t be afraid of starting over. Sometimes it’s easier moving forward with a clean slate.

7 ) When family and career collide, decide which is more important–in the moment.

8 ) Continue to test and evaluate your own personal brand: Google yourself!

9 ) Don’t be afraid to cross the line of conversation from swim meet to sales contact.

10 ) You are your greatest advocate, but if you create a strong reputation in the marketplace and continue to support and maintain friendships and partnerships, others will take the lead. Always repay the compliment, the introduction, etc. to improve your relationships.

– Composed by Jody Robie, Executive Director Business Development at Buyer Advertising

Social Networking Means Socializing


If you’re here, you probably realize the importance of social media. After all, blogging is a great way to get your message out while putting a personal face on your business. Facebook, LinkedIn, Twitter—these sites represent a conduit to better SEO and a solid recruitment platform for your business. Although we’ve discussed the value of simply signing up in the past, let’s review some great ways to get talking, stay social, and put your social media strategy to work.

Get active. If you’re logging onto Facebook or Twitter only when you have a position to fill, you’ll be staring into a blank space every time. The best recruiters spend time building their network even when they’re full up. Social networking provides some great ways to do that: inviting colleagues and acquaintances to connect, joining professional groups, and building a fanbase by offering smart posts, links, and content.

Be Generous. Provide advice to fans and professionals alike, and check in every so often with a genuine, “how are you”? Becoming a resource is the number one way to attract attention in the world of social media—and in the case of sites like LinkedIn, more attention means better access to qualified candidates.

Stay Current. Update your business’ profile with links to your personal and company homepages, provide an email address, and keep information up-to-date. Staying relevant keeps you foremost in the minds of potentially perfect candidates—and after all, isn’t that what we’re after?

Signing off for now,

Buyer Advertising

Online Job Interviews: Yea or Nay?


We may not have rocket boots or flying cards (yet) in these modern times, but one futuristic trend is making its way into HR offices already: the online job interview. Although it may seem like something from the Jetsons, HR personnel and hiring managers alike are giving up the leather chairs and clipboards, and instead asking potential candidates to stay home and switch on their computers.

There are a few compelling reasons that face-to-face is becoming passé. Services like Green Job Interview ( are promoting their product as enabling hiring staff to make decisions without the ecological cost of carbon-burning transportation and paper waste. As they put it, “By utilizing secure, browser-based technology and support services, organizations and candidates interact face-to-face while minimizing costs, maximizing time, and reducing environmental impact.” Other companies providing “virtual” job interviews include HireVue (, which promotes their service by stating you can save an average of $3,000 to $5,000 by interviewing and hiring online.

Of course, as a trend, nobody’s certain if this all-too futuristic fad will catch on. There are bound to be hiring managers who won’t give up their hiring routine for the sake of a little gasoline and paperwork. So the question remains: will online hiring become a recruitment standard, or a flash in the pan?

Until next time,

Buyer Advertising

Social Media Strategizing for 2011


It’s a new year, and your company has a new focus: bringing in business by utilizing New Media. It’s no easy task. Considering that sites like Facebook and Twitter are only a scant few years old, determining tactics for these new mediums is a hazy enterprise at best.

Companies are still figuring out the strategies that work for their line of business. But whether you sell shoes or jet engines, there are two goals you should have in mind: increasing the number of followers, and provide ways they can pick up what you’re offering.

That is to say, of course, that your tactics shouldn’t necessarily reflect your goals. After all, pitching offers to your fanbase one after another is a surefire way to lose your audience in a hurry. If there’s one thing that 2010 has to teach us, it’s that large companies don’t necessarily translate into successful online powerhouses. Small organizations can get it right, too.

At the risk of oversimplifying, one great strategy is simple: don’t be boring. The most successful businesses in the world may have their message down to a science, but that doesn’t mean you can robotic about disseminating it. People aren’t machines. Remain personal, laid back, even humorous. Offer content real people can use—not just CEOs. Cater to the casual. And stay interactive. Join us this year as we explore social media in detain, including ways for you to strike it big in the world of social media.

Best wishes for the new year!

Buyer Advertising