Month: April 2025

Meet Ava Wirtz – Sales & Marketing Support Specialist

Posted on by Buyer Advertising

Introducing Ava Wirtz, our Sales & Marketing Support Specialist at Buyer. Read her reflections and experiences after joining the Marketing and Partnerships team.

We are excited to announce the newest member of our Marketing and Partnership team, Ava! As our Sales and Marketing Support Specialist, Ava adds magnificent value and has a kind and delightful spirit, greatly supporting our overall efforts.

Ava is known for her helpful, collaborative, and supportive nature. She consistently goes above and beyond to contribute to the team’s success. Her research insights and methodical approaches undoubtedly drive our sales and marketing initiatives forward.

We asked Ava some questions after a few months of being on the team, and this is what she had to say:

Tell us about your background and what sparked your career journey.

“I graduated from James Madison University in May 2024 with a degree in Media Arts and Design, concentrating in Creative Advertising, and a minor in Human Resources Development. During my senior year, I gained hands-on experience as a social media intern, and after graduation, I completed a summer internship at a marketing consulting firm in Boston. These experiences, combined with my interests, motivated me to pursue a career that would allow me to leverage my background, ultimately leading me to Buyer Advertising.”

How would you describe your experience working at Buyer Advertising?

“My first few months have been fantastic. My team is incredibly collaborative, and I’m enjoying the opportunity to learn more about the various strategic solutions here at Buyer. I’m excited to see how the research I conduct moves through the process from start to finish and contributes to supporting my team. It’s been incredibly motivating to work at an agency with individuals who are both highly knowledgeable and deeply passionate about their work.”

What are a few personal tidbits about yourself you’d like to share?

“I grew up in Medfield, MA, just around the corner from our office in Needham. Family and friends are incredibly important to me. I love traveling, especially when it means visiting my college roommates, as we now all live in different states. I always look forward to catching up with them up and down the East Coast. I also enjoy spending time outdoors, especially when the weather is warm—whether it’s spending time at the beach or taking my Maltipoo for a walk.”

Please join us in extending a very warm welcome to Ava! We are thrilled to have her on our team and look forward to her continued positive impact.

Employee Referral Programs – An Oldie but Goodie.

Posted on by Buyer Advertising

Why Do So Many Recruiters Ignore Friends and Family?

My very first job post-graduation came about from an employee referral. My friend called me up a week or two out of school and asked me what I was up to. Since I had a freshly minted English degree from a state school, I promptly replied, “Nothing” and the rest is history. I got a job through a referral.

Seems like a no brainer, but I can tell you very few companies invest in Employee Referral Programs like they should. I hear the same excuses; employees should already be referring, or it’s too complicated to track across various locations, or getting the program synchronized with HRIS is a nightmare, and the list goes on. Regardless of the perceived obstacle, there is no greater recruitment tactic with a better ROI than a well-executed Employee Referral Program.

Studies show that organizations that use Employee Referral Programs have average retention rates close to 50% and can save companies thousands of dollars per hire. Employee Referrals tap into an exclusive talent source – your people who, when properly motivated, become sales sharks, separating your jobs from the competition. In fact, a Harvard Business Review conducted a study that found 70% of “Better Candidates” were acquired from referrals.

As a bonus, Employee Referral Programs test the strength of your Employer Brand. The candidates your employees refer are typically those they see as a good fit for the organization. And an employee’s view of your culture provides valuable feedback and allows you to adjust or re-evaluate your branding efforts accordingly.

Simply asking employees to hit the streets and recruit is not enough. There are proven methodologies, incentives, technologies, promotions, and tricks of the trade that will ensure your success. And you guessed it, we’re here to help. Contact Buyer Advertising today to learn more about our unique approach to executing a successful Employee Referral Program. I may not be your friend, or your family, but you can trust the guy who started his career with the help of a referral.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

A Good Agency Services What They Sell.

Posted on by Buyer Advertising

No Ticket Required

Tickets can be good, like tickets to the playoffs – go Celtics, or tickets to a new theme park, Universal’s Epic Universe, here I come. And tickets can be bad, like “I didn’t think I was driving that fast, officer?” ticket, or how many high school raffle tickets do I have to buy so I don’t look cheap even though my kids graduated years ago? And then there’s the worst kind of ticket, SaaS support tickets.

Modern technology is great, but we all know it will eventually break, and when it does, dealing with an anonymous support center that requires you to create a ticket to resolve your issue is no bueno. You have no relationship with these automatons, and they seldom have personal insight into your unique situation. You just submit your request to fix your problem and hope you hear back before your boss asks why the career site has a frowny face on the browser screen.

At Buyer Advertising, we don’t make our clients deal with the bad kind of tickets. If there is ever an issue with any part of your media recommendations or tech stack, our clients just e-mail, call, or text any one of us, and we get to fixing the problem immediately. It doesn’t matter if it’s our proprietary software, Talent Engine, or a third-party software or job board, we support everything we sell because our clients deserve it.

If you hate tickets as much as I do, unless it’s two tickets to paradise, contact us today to learn more about our recruitment solutions supported by dedicated people who can turn any frown upside down.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

How Well Do You Know Your Target Audience?

Posted on by Buyer Advertising

“Bears, Beets, Battlestar Galactica”

For all the fans of the TV show The Office, I’m sure you remember the episode when Jim made fun of Dwight by emulating him for the first few minutes of the show. If you don’t know what I’m talking about then please stop reading this blog and come back after you’ve watched season 3, Episode 21.

OK, for the rest of us cultured TV consumers, let’s continue. In that episode, Jim transformed himself into Dwight with a pair of four-dollar glasses and by mimicking Dwight’s appearance, mannerisms, speech patterns, and characteristics.

Although Jim used his knowledge of Dwight to mock him, he also inadvertently utilized an effective advertising practice called Persona development while reciting one of the most memorable quotes in recent TV history.

Luckily, in our world of Employer Branding, we don’t use Personas to drive our office mates mad. We use Personas to ensure our clients’ Employer Value Proposition uniquely appeals to their target audiences. We also use Personas to personalize hiring processes for diverse types of candidates like seasoned RNs or newly minted physicians.

A lot goes into creating an effective Persona beyond combing your hair forward and donning a mustard-colored shirt. There’s conducting research, identifying patterns, creating detailed profiles, naming the Personas, and finally testing and refining the work. That’s why you need the proven leader in Employer Branding, Buyer Advertising, to help you navigate this creative process so you can be a winner like Jim.

Fact: If you know what kind of bear is best, but still not sure if Personas should be part of your next Employer Branding strategy, then contact Buyer Advertising today because bears eat beets and Buyer builds brands.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Your Agency Should Be Protecting You

Posted on by Buyer Advertising

“You want us on that wall. You need us on that wall.” 

I may be dating myself, but do you remember that movie, A Few Good Men, when Col. Jessup, portrayed by Jack Nicholson, blurted that line out in a fit of rage? He was right. We all need resolute people to protect us from harm. Of course, he then went on to admit to ordering an inadvertent murder, but I digress.

Now, in no way would I compare what we do in recruitment communications with the important work of our US military and law enforcement, but in our little world of recruiting, I think one of the most important jobs of Buyer Advertising is to protect our clients from unscrupulous salespeople.

We see it all the time. A direct sales rep hammers an unsuspecting recruiter under the cloak of “providing consultative best practices” and then long story short, the final recommendation is to simply spend more money. Or my other favorite is when the salesperson pitches locking up a customer for years on end with the promise of saving money, which seldom works.

Ask any job board how to achieve better results, and the answer will always be the same: “SPEND MORE MONEY.”  So don’t do that. Arm yourself with a proven recruitment marketing agency, and let us protect you from getting oversold. We do this for a living. We know best how to spend your budget to achieve optimal results. We have the skills to negotiate the best deal on your behalf, and we are gluttons for punishment. It comes with the job like a doorman behind the velvet rope. No one gets in unless we think it’s in your best interest or they are good looking – just kidding.

Talk to us today to learn more. We’ve got protective agency people ready to block those time-killing salespeople so you can focus more on what matters most: hiring.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.