Every Interview Counts: Making a Good Impression Through Recruitment


Although most people think of an interview as a chance for potential candidates to impress hiring managers, the reality is that many interviews are actually a chance for high-quality candidates to find out whether or not a particular job appeals to them. Recruiters, hiring managers and employers need to work just as hard in order to make a great impression and recruit the best possible talent. Here are some key ways to make any interview work to your advantage.

Be as Specific About Job Duties as Possible

One of the reasons that top candidates decide against a specific position is because they don’t know what to expect. Jumping into a vague career is far more risky than one where the tasks are clearly outlined. If possible, have specifics written down or memorized, so that interviewees can better understand what their job might be like if they were to accept a position at your company.

Have Flexibility When it Comes to Benefits and Schedules

Surprisingly, many employees actually rank flexibility as more important than salary when it comes to accepting employment. Make sure that you are able to offer some kind of flexibility, and be open about it during the interviews. Parents of young children, for example, might appreciate coming in early and leaving early on certain weekdays. Other employees alternatively might prefer the option of working from home on two days each week.

Do Your Homework on the Candidate

Hiring managers would be disappointed in an interviewee who didn’t know anything about their company, but all too many know little about their candidate. Do your research prior to an interview and be able to mention specifics about the person’s job history. This will show that you are genuinely interested in them and appreciate their accomplishments.

Follow Up Immediately

After the interview ends, make sure that you make some kind of follow-up contact within 24 hours. It could be a quick call thanking them for coming in, or it could be a friendly email saying the same.

Recruiting top talent is one of the challenges of a successful business. These tips can ensure that candidates who interview with you leave feeling impressed and interested.

Top 5 Qualities of a Star Applicant’s Resume


Hiring candidates is a long and often challenging process, but going through hundreds or even thousands of resumes at a time means that candidates can tend to blend together. In order to pinpoint the top applicants that signify a potential star and asset to a business, here are the top five things to look for on a resume.

1. Glowing References

An applicant can say just about anything they want to on a resume, but it can only be backed up by references from past employers. Having glowing references means that an individual can maintain business relationships, as well as excel in their employment position.

2. Customized Cover Letter

It is typically easy to tell when an applicant submits the same resume for 100 different jobs because there is no reference to the company or the position desired. However, star applicants will have carefully thought about this position, and they will have tailored their cover letter to include information about the business. This demonstrates passion and enthusiasm about a career at the company, but it also shows that the person pays attention to detail.

3. Lack of Career Gaps and Upward Movement

Having gaps in an applicant’s resume are not immediate red flags, but they need to be explained. The best applicants will have a steady stream of employment, few gaps and upward rather than lateral career shifts.

4. Identifiable Strengths

Someone who lists dozens of positive attributes may or may not actually have any of them, but a top candidate knows their strengths and clearly outlines them. Look for repeated concepts like teamwork, leadership, dedication or creative thinking.

5. Perfect Grammar and Spelling

Many employers don’t think that a few spelling mistakes on a resume are vital, especially when the position in question won’t require extensive written communication. However, it is about more than just communication skills. Top candidates will present well and pay attention to small details like those on a resume.

A resume is often the first time a candidate will have the chance to impress a hiring manager. These key attributes are the five things to look for when seeking out the top candidate for any position.

The Use of Social Media and Infographics by HR Recruiters


Infographics (information graphics), by definition, are graphic visual representations of information, or data intended to present complex information quickly and clearly to an audience. The use of infographic productions by human resources professionals to interact with job applicants is a growing trend. Relying on social media sensations like LinkedIn, YouTube, FaceBook and Twitter to identify top-notch recruits is proving to be a cost effective means of showcasing an organization.

Modern infographics combine multiple technologies and media formats to communicate a diverse array of information in a clear and concise manner. From simple drawings to sophisticated three dimensional images, interactive infographic presentations allow job applicants to easily explore the diverse aspects of a potential employer. Infographic designers blend art, music, video, motion and animation to tell the story of a complex company. Job applicants can take control by clicking links to unveil graphics, maps, charts, tours and informative discussions.

Social Media Recruiting

Human resources professionals are turning to social media to find highly qualified job candidates. The use of social media sites has increased dramatically in recent years. Recruiting software developer, Hire Rabbit, reports that 92 percent of U.S. companies used social media to recruit job candidates in 2012. At least 70 percent of these companies hired one or more employees with the assistance of social media.

Nearly 40 percent of all job applicants are active Twitter users. As many as 225 million social media users from over 200 nations now access LinkedIn’s network of career professionals. FaceBook has become an advertising and recruiting superstar. Recruiting videos allow companies to build their brand and attract job seekers from around the world. Traditional recruiting techniques involve a painstaking geographic search for talented job applicants. Social media presentations serve as a digital recruiting magnet, saving time and money.

Infographic presentations are visually appealing and entertaining. Recruiting videos possess the power to efficiently communicate an organization’s purpose and culture. Job listings that are accompanied by a video presentation receive significantly more visits than standard job listings. Infographic profiles become even more effective when they are properly tagged to attract focused digital traffic.

Showing a job candidate what it’s like to work for a top tier company is an extremely powerful recruiting strategy. Not only is it vital that HR departments employ social media to recruit talented employees, the use of social media is the new frontier of an increasingly competitive global economy. Social media has become an indispensable recruiting tool for successful HR professionals.