Month: June 2025

Indeed Is Updating Its Job Feed Policy

Posted on by Buyer Advertising

Feeding The 800lb Gorilla Is About to Change    

I’m told Indeed will be notifying customers shortly that all new single source job feeds will have to originate from what they consider the source of truth, the customer’s Applicant Tracking System. Existing clients utilizing third-party job feeds are safe for the time being. However, this is going to be a big PITA for major job distributors, programmatic media vendors, and solutions like Buyer Talent Engine, which currently feed jobs to Indeed on behalf of their clients.

Why you ask? We function as middleware between the ATS and job boards for many reasons, including programmatic media management, comprehensive source tracking, updating job titles, pay and locations, one-click-apply integrations, and customizing and correcting brand problems that Applicant Tracking Systems are unable to resolve. With this policy update, it is our understanding we will have to wait for post-delivery to manage the job content and hope we can still make the necessary changes.

Indeed has stated that this isn’t going to be an issue because they will allow all advertising partners unrestricted access to clients’ job data via an API, but we have questions and so far have not been told much beyond “look at the supplied API documentation, and perhaps exceptions will be made.”

So why is Indeed doing this? One guess is they are cleaning up problems resulting from a massive amount of redundant and/or messy job feeds. Another guess is they are creating a closed loop system that consists of direct interaction with their customers and Applicant Tracking Systems, limiting exposure to third-party influencers, competition, and analytics not in their favor and eliminating the programmatic advantages from Indeed. Let’s hope I’m wrong about the second guess, as Indeed, being the number one job board on the planet has been good for us and is a valuable solution for our clients.

At Buyer Advertising, we are preparing for this new requirement while we continue to feed the 800lb Gorilla. Let’s just hope we don’t get bit.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Posted on by Buyer Advertising

Needham, MA – Buyer Advertising is excited to announce the promotion of Joel Glick to President and the elevation of Chuck Buyer to Chief Executive Officer (CEO). This important transition represents a new chapter for the agency, which was founded in 1966 by Betty and Al Buyer. Joel Glick joined Buyer Advertising in 2000 as the Director of Interactive and has consistently demonstrated exceptional leadership and innovation. His recent promotion to President, following his role as Partner, reflects his significant contributions to the agency’s success as it adapts to the changing market landscape.

“Joel has been a key leader, helping us navigate the complexities of our industry while remaining committed to our clients’ success through strategic advocacy and robust solutions,” said Chuck Buyer. “His promotion is well-deserved, and we are thrilled to have him leading us as we continue to grow and look toward the future.”

Buyer Advertising is committed to a people-first approach, combining creative thought leadership with advanced recruitment technology to deliver comprehensive, results-oriented outcomes for clients. The agency’s ongoing growth is a testament to the trust and confidence placed in them by their clients.

“We are excited about the future and are dedicated to ensuring our clients’ success, fueled by the talent and dedication of our team,” stated Glick.

Please join us in congratulating Joel Glick on his promotion to President of Buyer Advertising, and wishing Chuck Buyer continued success in his new role as CEO.

About Buyer Advertising
Founded in 1966, Buyer Advertising is a leading full-service recruitment advertising agency focused on providing innovative marketing solutions while prioritizing people and client success. Through creative strategies and advanced technology, Buyer Advertising continues to thrive in a constantly evolving landscape.

Does Your Agency Have Your Back?

Posted on by Buyer Advertising

Music To Our Ears.

OK everyone, put on your listening ears like my third-grade teacher Ms. Pat used to say and let’s reflect on how important backup is in life and especially in music. A couple of songs come to mind like, “Gimme Shelter” by The Rolling Stones, “Brave” by Sara Bareilles and “Don’t Give Up” by Peter Gabriel. Go ahead, fire up Spotify and take a listen, I’ll wait. Now, think about how different these songs would be without their talented backup singers.

So, what does this have to do with recruiting? Well, like in music, a good agency partner brings together a talented account team supported by backup industry experts, strategists, creatives, analysts, developers, researchers and even negotiators to ensure account service exceeds your expectations. And even better agencies like Buyer Advertising take it one step further and give clients direct access to all levels of agency resources to make sure you are heard, and bureaucracy is eliminated from our relationship.

Some of you have experienced an agency with paper thin walls of support or the classic “pitch team” bait and switch when the beautiful people appeared, captured the hearts and minds of your organization, and then vanished post sale, never to be seen from again. And don’t get me started on the SaaS providers. I’ll just say good luck trying to reconnect with the salespeople when promises haven’t been met. But let’s not dwell on the negative. Let’s end on a positive note.

At Buyer, when you meet with us, you really are meeting with the team who will ensure your success, including our version of backup singers who luckily don’t sing. We promise not to disappear post sale, and that your Account Team has the resources to make your organization move like Jagger.

So, just as Sara Bareilles sings, “I wanna see you, I wanna see you, I wanna see you be brave”😊…with Buyer. Be amazing and talk to us today to learn more about our total agency approach to back up your every recruitment need.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.