Category: Diversity in Advertising

ChatGPT Jobs…Again

Posted on by Buyer Advertising

I saw a LinkedIn post the other day promoting an upcoming learning session on how to get your jobs into ChatGPT, so I thought it was perfect timing to revisit the topic. For those discerning readers of my blog, you will recall my last post addressed this very subject. At the time, it was a hot topic with little known facts. Today, it’s clearly still a hot topic with only slightly more well-known facts, but we are learning every day.

I apologize if I steal the thunder from the sponsors of the upcoming learning session, but here is our latest assessment of all the ways you can get your jobs into ChatGPT.

Custom Job App

You can create a custom job app that lives within the ChatGPT ecosystem. Per my previous post, I said we were evaluating this strategy, but needed some forward-thinking clients to test the hypothesis with us. Well, I am happy to announce that we are now in the final stages of approval with ChatGPT to launch custom job apps for two of our clients.

In fact, we are the first recruitment ad agency to have multiple custom job apps pending approval with ChatGPT, and are excited to launch these job apps and report on the future results. Only time will tell if this strategy is worth replicating, but our clients will be the first to know.

Many are betting on app bias, giving early app adopters more visibility to job seekers within ChatGPT, and some insiders claim they have witnessed preferential search results given to custom apps already in ChatGPT, notably the Expedia travel app.

I am not sure this is accurate, as I believe what they may have seen were Sponsored ads by Expedia within ChatGPT, but if I am wrong, then this could be compared to Google favoring its own proprietary travel content experience over traditional search results, and side note, some believe the inspiration of the Google For Jobs experience.

Google Job SEO

And for those of you who already understand the importance of Google Job SEO and are actively optimizing your job content for better organic visibility, then your jobs will already appear in ChatGPT. We know this to be true because our clients’ jobs are in ChatGPT now, and we are tracking the results. Additionally, if you are savvy enough to structure your career site content to provide answers to commonly asked candidate questions, you will have an advantage in ChatGPT.

The ChatGPT Job Board

Finally, I’m told ChatGPT is weeks away from launching its job board and has lined up initial job feed partners to provide content. These partners will provide thousands of jobs to seed the ChatGPT jobs database at launch. This means if you have your jobs already on some of the larger job boards now, your jobs should go along for the ride into ChatGPT.

The question remains, will these partners only pass through sponsored job content, or will they include all job inventory. Either way, I expect ChatGPT will not limit its job inventory to these select feeds and will continue to index job content from the web to prevent blatant bias towards these partners.

Stay tuned as we continue to evaluate the importance of ChatGPT and other emerging AI solutions as part of a diverse recruiting strategy in 2026. And if you are interested in talking to the agency who is actively positioning our clients for AEO success and not just talking about it, contact us today.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Happy New Year. Right?

Posted on by Buyer Advertising

The balloons slowly drift from the ceiling, champagne corks pop, and everyone is dancing. What’s that? It’s January 28, and the party is over. My bad, I didn’t notice the time slip. We’ve been busy prepping our clients for a year of change.

Recruitment advertising diversification is a top priority in 2026 as we steer our clients through the changing sentiment toward legacy partners and prep them to capitalize on emerging solutions including Leoforce, Tink, SonicJobs, JobLeap, Wonderkind, Bandana, Resume-Library, Placed, Resume Wallet, and Boomband, while taking a fresh look at established partner solutions from LinkedIn, did someone say Monster? And the folks at ZipRecruiter who promise to surprise the naysayers this year.

But wait, there’s more. With the promise of OpenAI entering the job board space, obviously leveraging advanced AI to match candidates with organizations and their soon-to-launch SEM in ChatGPT, not to mention the continued growth of Job AEO encroaching on Job SEO, we have our hands full, but we are ready for what comes next and uniquely positioned to capitalize on what the future holds.

With our history of data-driven decision making and an appetite to be at the forefront of what’s next, our agency is on a mission to implement performance-based strategies with these and other new solutions that promise increased competition, improved ROI, and the potential to shake up an industry that has become too complacent. Fueled by this wave of opportunity to diversify even more in 2026, we are excited by the challenge to weed out fact from fiction as we deliver for our clients.

So even though I was late for the New Year’s Eve Party (it is possible no one invited me ☹️), we will never be late to helping our clients stay one step ahead of the emerging world of recruitment communications.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Diversity Matters

Posted on by Buyer Advertising

Does Your Agency Have a Diverse Mindset?

Diversity matters in all aspects of life including recruitment marketing. The other day, we had a performance meeting with one of the largest job boards on the planet and they revealed an interesting stat about our purchasing history with them.

After analyzing the buying habits of their top recruitment marketing agencies, this job board revealed that Buyer Advertising was number one in consistently purchasing the most diverse collection of products offered by this board on behalf of our clients. That means while most agencies were concentrating their clients’ dollars primarily on traditional job postings, Buyer Advertising was consistently spending our clients’ dollars across all product offerings casting a wider net and increasing candidate results.

Why do this when it must have been easier to take a client’s money and to simply dump it into one product? Well in advertising, like life, diversity is good, and our metrics show that diverse media buying significantly achieves better results.

At Buyer Advertising, our philosophy has always been to develop, uncover and utilize the most diverse combination of recruiting solutions to create the most efficient way to connect our clients with quality candidates. So, if you think being ranked the best in product diversification within a single job board is impressive, just imagine what we do beyond that.

Ask around (not our competitors, they lie 😊), and you’ll hear Buyer Advertising has always been an early adopter of diverse and emerging recruiting solutions from Job SEO, Programmatic Media Buying and Track-to-Quality Metrics to Virtual Recruiting Assistants,  Behavioral Display Advertising, and AI-Powered Sourcing and Screening.

Our commitment to diverse recruiting strategies is an integral part of our agency culture, but what else would you expect from the agency with the half Irish, half Chinese, Jewish guy from the suburbs of Boston. Contact us today to learn how Buyer Advertising can infuse the power of diversity into your recruiting efforts.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.