I saw a LinkedIn post the other day promoting an upcoming learning session on how to get your jobs into ChatGPT, so I thought it was perfect timing to revisit the topic. For those discerning readers of my blog, you will recall my last post addressed this very subject. At the time, it was a hot topic with little known facts. Today, it’s clearly still a hot topic with only slightly more well-known facts, but we are learning every day.
I apologize if I steal the thunder from the sponsors of the upcoming learning session, but here is our latest assessment of all the ways you can get your jobs into ChatGPT.
Custom Job App
You can create a custom job app that lives within the ChatGPT ecosystem. Per my previous post, I said we were evaluating this strategy, but needed some forward-thinking clients to test the hypothesis with us. Well, I am happy to announce that we are now in the final stages of approval with ChatGPT to launch custom job apps for two of our clients.
In fact, we are the first recruitment ad agency to have multiple custom job apps pending approval with ChatGPT, and are excited to launch these job apps and report on the future results. Only time will tell if this strategy is worth replicating, but our clients will be the first to know.
Many are betting on app bias, giving early app adopters more visibility to job seekers within ChatGPT, and some insiders claim they have witnessed preferential search results given to custom apps already in ChatGPT, notably the Expedia travel app.
I am not sure this is accurate, as I believe what they may have seen were Sponsored ads by Expedia within ChatGPT, but if I am wrong, then this could be compared to Google favoring its own proprietary travel content experience over traditional search results, and side note, some believe the inspiration of the Google For Jobs experience.
Google Job SEO
And for those of you who already understand the importance of Google Job SEO and are actively optimizing your job content for better organic visibility, then your jobs will already appear in ChatGPT. We know this to be true because our clients’ jobs are in ChatGPT now, and we are tracking the results. Additionally, if you are savvy enough to structure your career site content to provide answers to commonly asked candidate questions, you will have an advantage in ChatGPT.
The ChatGPT Job Board
Finally, I’m told ChatGPT is weeks away from launching its job board and has lined up initial job feed partners to provide content. These partners will provide thousands of jobs to seed the ChatGPT jobs database at launch. This means if you have your jobs already on some of the larger job boards now, your jobs should go along for the ride into ChatGPT.
The question remains, will these partners only pass through sponsored job content, or will they include all job inventory. Either way, I expect ChatGPT will not limit its job inventory to these select feeds and will continue to index job content from the web to prevent blatant bias towards these partners.
Stay tuned as we continue to evaluate the importance of ChatGPT and other emerging AI solutions as part of a diverse recruiting strategy in 2026. And if you are interested in talking to the agency who is actively positioning our clients for AEO success and not just talking about it, contact us today.
Joel Glick
President
Buyer Advertising
Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.