What is Good?

That is the first question we often ask a new client during the Honeymoon phase. After listening to answers ranging from dark chocolate and long walks on the beach to Flamin’ Hot Cheetos and puppy Sploots, we share a laugh, often debate, and then clarify the question: what is a “Good” candidate?

In our industry, there is no greater question to ask a client because the answer will determine how we measure our success together. If your recruiting partner neglects to discuss the definition of source effectiveness, then I’d start asking some tougher questions.

Just like in kindergarten, there are no wrong answers. Some clients think it’s all about the hires, while others give credit to simply passing first-round screener questions. The reality is, classifying a candidate as “Good” is often an aggregate of multiple disposition statuses in your hiring funnel.

From our perspective, since there are numerous variables that affect the actual hiring of a candidate, certainly beyond the control of today’s online sources, including time, benefits, cultural fit, or even a moody hiring manager, it’s best to focus on multiple indicators to judge source ROI.

This can get complicated as your agency must know how to track, collect, combine, analyze, and report on a combination of sources and down-funnel data to be an asset to your organization. Without this level of granularity, you are simply spending money indiscriminately, and no one wants that except for the job boards.

At Buyer Advertising, we will never assume what “Good” means to you. If we did, then we’d be bad at our jobs. Want to know more about our unique approach to source analytics or simply curious about puppy Sploots? Contact us today. We’ve got some questions for you too.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.