As a professional invested in the marketing of your business, you like to stay informed. Chances are, you check at least a few articles, magazines, or blogs (after all, you’re here, aren’t you?) per month to generate an electric brainstorm of ideas that could propel your advertising strategy forward. Future-minded though you might be, if your nose is pointed directly at what’s to come, you could miss an important source of inspiration: your past.
Your company has enjoyed success. As a matter of fact, to stay in business, that’s a requisite. And it’s exactly those successes that you can turn to in order to drive you forward. Take a trip down memory lane and pull up pieces you’ve done in the past. By actually examining individual projects, they’ll stir up memories—what’s worked, what hasn’t, what goals you had set originally—that can provide the push you need to market your organization more effectively.
Every company is different. Take great notes about what’s worked for your organization—numbers, if you can wrangle them up—and track what strategies or campaigns have been most effective for your business, that what’s pooped out on you. Information often turns into inspiration, positioning you perfectly for the next big idea.
Farewell for now,