Promoting jobs online is a great strategy. Not only is it a cost-effective way to advertise specific opportunities, online venues have the potential to reach a younger demographic—often an attractive hiring range for companies looking to fill positions. But even by accessing a variety of online job posting opportunities, if nobody’s reading your postings, there isn’t anybody who’s going to apply through this medium.
One important topic to address is optimizing your jobs for search engines. The more index-able your postings, the more potential employees will connect with your opportunities. Here are a few tips.
Cross post: Promote opportunities on your site, as well as through Facebook, Twitter, and your blog.
Optimize: Use searchable phrases common to the industry. Shoot to hit these job phrases that are based on what people would actually type into their search engine.
Integrate real media: Use print and brochures to send potential hires to your job listings.
Stay current: Post often. If you don’t have any new openings, stay fresh by posting topical news and other career-related interest bits.
Signing off for now,