Recruitment strategies are like a good engine: many separate elements working in unison to achieve an overall goal. Despite your best intentions, oiling any one part of your engine too frequently could lead to neglect of the overall machine. Here are some quick tips on how to stay organized and focused as you approach the important task of recruiting for your organization.
Stay focused. Oftentimes, as strategies grow more elaborate, the goal is lost, having given way to packing in as much flash and pizzazz as possible. Even award-winning campaigns are still failures if you’re not attracting the population you want to hire. Gathering attention is great, but don’t forget to plainly state the type of candidate you’re looking for, and what they can exact as your employee.
Remain diverse. An extensive recruitment campaign brings to mind subway posters, giant billboards, and magazine inserts aplenty, but it doesn’t cover where America is spending most of their time: online. Most job seekers, especially young ones, spend more time logged into their personal computer than ever before. Don’t forget to post job opportunities and promote your employer brand on Facebook, Twitter, LinkedIn, through blogs, and on your company site.
Follow through. Carry campaigns into other mediums. Have mailers than send recipients to your website, and have mailing sign-ups on your site. The more candidates you can gather, the smarter, more effective workforce you’re find yourself working beside.