Here’s a fact: a Facebook webpage is still a webpage. Businesses maintain a Facebook page for the same reason they keep up a traditional website: to attract customers or potential hires. Therefore, it stands to reason they need keep an eye on SEO, too. If a company is invested in their Facebook strategy, they should keep a close watch on its visibility. Paying attention to a few attributes will help boost your Facebook site’s ranking in search engines, and make your new media plan that much more effective.
1. Stay consistent in your naming—your Twitter and LinkedIn account should all sport the same brand name as your Facebook.

2.  Keep current on your content; post at least once a week—more often will get you ranked higher.

3. Upload media to Facebook including images and video.

4. Get your industry keywords up in the “info” and “about” sections of your page.

5. Invest in events—by hosting an event and promoting it through Facebook, you’re adding another indexable element to your page.

Until next time,
Buyer Advertising
www.buyerads.com

Thanksgiving is over, and with full bellies and lethargic legs, we look towards the future. As the season heats up, don’t fall in the habit of neglecting your hiring strategy. If you’ve taken a traditional approach to recruitment, it’s a great time to flesh out your online and social media plans. The best part: there are a lot of advantages attached to starting today.

The most important thing to remember is that an online hiring campaign isn’t strictly a game of numbers. You’ve furthering your employer brand. You’re increasing engagement. You’re disseminating information about your place of business. To evaluate effectiveness, you need to look at traditional online metrics including page views, landing page visits (if you’ve set up your system that way), and fan/follower counts. Actual conversions or hires remains a solid method to determine whether your campaign is working or not.Until next time,

Buyer Advertising
www.buyerads.com

When you’re a smaller organization, every employee counts. The quality of your hires reflect the quality of your organization. High-powered individuals make for a red-hot organization. As you build out your recruitment strategy, keep in mind these pitfalls and the best way to avoid them.

Go big or go home. You spend all day writing up a beautifully-worded job description, and the following week you receive only 4 resumes. Boo. Creating an attractive workplace starts at home. If you haven’t already, sit down and define the value you provide to employees in the form of an Employer Value Statement, or EVP. Using that as a tool, get the word out through print and online that you’re looking for the next great employee at a great place to work.

Stay ahead of the technology. New technology based around the Internet allows virtual interviews, electronic portfolios, pre-qualifiers even before potential hires arrive at the office. Technology and digital interview tactics allow you create a “short list” of candidates that reduce overhead and narrow down on quality candidates.

Retention, retention, retention. Employee satisfaction extends beyond wages and bonuses. The culture you create at the workplace and affects both retention and productivity for the years your employees call your office home. Work in the concept of flexibility. Find creative ways to reward (and not punish) hard work and keep your base engaged. Good luck!

Signing off for now,
Buyer Advertising
www.buyerads.com

Once a ripe garden of opportunity, Facebook has become a haven for spammers who would cloud your walls with offers of weight loss products, cheap online colleges, and, ahem, various pills and medicines for those of the male persuasion. And with some clever solicitors enjoying social media conversion rates as high as 47%, it’s no wonder they’re camping your site and peddling their electronic wares. Don’t let it happen! Here are a couple of tips to keep your messages clear and you boards spam free.

Should you encounter an advertisement on your company’s Facebook wall, the important thing is to take immediate action. You could simply delete the message from your wall, but many spammers will test a site’s responsiveness with a single message before unleashing a wave of spam that could clutter things up. Even a few hours exposure can be effective for a spammer—not to mention the possibility of “friending” your fan base for some one-on-one spamming at a later date.

A distant, much more virulent relative to Facebook spam, solicitations using your blog as a platform have become rampant. Typically, a poster will address a theme in your article before listing a service with associated website, but many don’t even take the time to include that level of detail. On an unmoderated blog, this can get out of hand—fast. One sure-fire solution is to turn on moderation, and only allow comments that an administer approves his or herself. If you’re on WordPress, spend some time learning about plug-ins that allow you to block commentors by IP, shrugging off habitual spammers and sending them back to the untamed, unnoticed wilds of the Internet where they belong.
Thanks for reading,
Buyer Advertising

When you’re a smaller organization, every employee counts. The quality of your hires reflect the quality of your organization. High-powered individuals make for a red-hot organization. As you build out your recruitment strategy, keep in mind these pitfalls and the best way to avoid them.

Go big or go home. You spend all day writing up a beautifully-worded job description, and the following week you receive only 4 resumes. Boo. Creating an attractive workplace starts at home. If you haven’t already, sit down and define the value you provide to employees in the form of an Employer Value Statement, or EVP. Using that as a tool, get the word out through print and online that you’re looking for the next great employee at a great place to work.

Stay ahead of the technology. New technology based around the Internet allows virtual interviews, electronic portfolios, pre-qualifiers even before potential hires arrive at the office. Technology and digital interview tactics allow you create a “short list” of candidates that reduce overhead and narrow down on quality candidates.

Retention, retention, retention. Employee satisfaction extends beyond wages and bonuses. The culture you create at the workplace and affects both retention and productivity for the years your employees call your office home. Work in the concept of flexibility. Find creative ways to reward (and not punish) hard work and keep your base engaged. Good luck!

Signing off for now,
Buyer Advertising
www.buyerads.com

Mobile marketing is huge. In fact, if you’ve picked up a cell phone in the last 24 hours, then you’re a potential segment to be tapped. Studies such as a survey by M-Metrics suggest that SMS response rates are in excess of 15%. That means when customers are texting, if clients are talking, there’s an opportunity to gain new business.

Unlike traditional mediums, the most important thing to remember about mobile marketing is this: it’s not a single market channel. There’s a whole micro-universe of utilities and mediums tied in with the mobile world. Here are a few methods to plug into this opportunity-to-be.

Apps. Once only a niche market for Tetris-heads to get their fix, gaming on mobile communication devices has gone mainstream. With the advent of the iPhone, and now the hot-off-the-shelves iPad, the casual consumer has opened up to mobile gaming. Advertising opportunities within these markets include specialty games themed off a company itself (Pizza Hut’s “Pizza Builder”), or advertisements placed cleverly within the virtual world (games like MapleStory and derivatives).

SMS. The goal here is to gain customers by sending out a bulk text messages to consumers. The challenge, of course, is advertising responsibly. The best way to achieve a nice response rate is messaging only to customers who express an interest in your organization, or who indicate a wish to be alerted with job openings, contests, or any special promotions you offer.

Youtube. Whether you’ve developed a catchy commercial or something bizarre enough to spread like wildfire, a mobile medium could work wonders. Thanks to generous storage capacities on new mobile phone devices, videos can be sent and stored entirely on individual devices—meaning there’s plenty of room to spread the next big viral wonder.

Once upon a time, job hunting was pretty straightforward: agencies and newspapers did the heavy lifting. Even the advent of the Internet kept things pretty much in line with one-stop-job sites such as Monster.com. But these times, they’re a-changin’.

What seemed like the pinnacle of online recruitment is transforming now that employees-to-be spend less time on traditional websites, and more time on social networking webpages.

Facebook remains the go-to source for social networking, and combined with the raw mass of human beings logging in every day, and excellent way to talk about jobs. And that’s the trick with social media: it isn’t simply listing positions your company needs to fill—it’s just as important to start a dialog with people. Friends recommending friends for open positions. Answering questions about your work environment. Sites like Twitter offer quick, popcorn glimpses into your workplace, while LinkedIn perfects the art of connecting people with positions in a way that’s more personal than “click-n-apply”.

The switch to social media is exciting, but it can also be confusing. Sometimes it takes months to plan the right strategy. Agencies like Buyer Advertising help.

www.buyeradvertising.com

Have you gone mobile yet? It’s a face: mobile recruitment allows both you and employees-to-be access to send and receive information about job openings. Simply stated, mobile recruitment uses mobile phone technology to update a variety of social networks and involve potential recruits in a much more personal way, including the ability to ask and receive answers of their own.

One essential element of mobile recruitment is the job seekers’ ability to learn about your company. Smart phone technology is a must. Oftentimes, mobile job recruiters will advertise open positions, and include a link or a way to access special, mobile-optimized landing sites where they can learn about the position in detail through prose, pictures, and multi-media.

Another role mobile recruitment satisfies is the desire for affordability. Instead of job boards, billboards, and costly—through expansive—campaigns, reaching out and responding using mobile devices is an effective, soft-spoken way to reach results. Through mobile technology, recruiters are already seeing results at a much lower cost-per-hire. Get involved!

Signing off for now,
www.buyeradvertising.com