Faced with the task of launching a brand new recruitment initiative for your company, you could find yourself at a standstill. Between the many new types of media available today (including social media avenues like Twitter and Facebook) the options are more numerous than ever. The best solution for filling an open position is to first attract top talent, and then keep them at your organization. But with limited budgets, how do you make this happen?

No matter your medium, make a strong case for your open positions. Just what about your company provides value to your employees? Is the work culture? Compensation? Location? All have are important selling points to top talent. Consider allowing more personal expression into the workplace. Although an admitted time sink, companies are experimenting with opening up sites like Facebook and Twitter—often for business, networking related purposes. Companies are also providing time for music and exercise, finding that the resources they’re expending catering to high-performing employees is more than worth the investment.

Above all, remember that a plethora of available talent doesn’t necessarily translate into increased productivity, and ultimately higher revenue for your business. Taking the time to plan a thoughtful, fun, creative, rewarding workplace is a great strategy for truly utilizing emerging graduates with a lot to offer your organization.

Signing off for now,

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