Higher Education and Social Engagement


Facebook, Twitter, Foursquare, LinkedIn–concepts that give way to thoughts about real-time interaction and a healthy dose of anxiety if you haven’t been keeping up with the trend. With an astronomical growth in popularity of Facebook and Twitter-—not to mention a user base who is spending more and more of their leisure time online—social media remains a premier way to tackle your recruitment initiatives. Recruitment trends in education have a distinct flavor. Read on and discover what strategies schools and universities are using to pull in top talent.

Feedback in real-time. Nothing is more discouraging to potential job applicants than submitting their letter of interest or resume and then waiting… and waiting… and waiting. Posting their interest as a Facebook entry or blog comment allows an administrator to acknowledge them as a person and give feedback.

Multi-pronged attack vectors. Facebook, Twitter, blogging: educational institutions have been using a comprehensive strategy to reach out to students and talent alike. As large educational institutions create spaces for sports and students activities, it’s a no-brainer for them to use separate Facebook and Twitter pages specially designed to advertise jobs opportunities.

A learning experience. Just as candidates can click through and explore the culture and information on an institution of a higher ed., so too can a school explore the personality of a person. The tables have turned, and some hiring decisions are being made without ever meeting a candidate in person.

Signing off for now,
Buyer Advertising