Every time you invest capital into your recruitment efforts, you’re stepping up to the plate. Like the best baseball teams in the nation (as to exactly which ones, we’ll leave that up to debate), you obviously want the most effective players on your side. Not only the top performers, but candidates who would best suit the environment of your offices and your culture. Let’s round the bases with a few coaching tips.

Keep your eye on the ball. Oftentimes, as strategies grow more elaborate, the goal is lost, having given way to packing in as much flash and pizzazz as possible. Even award-winning campaigns are still failures if you’re not attracting the population you want to hire. Gathering attention is great, but don’t forget to plainly state the type of candidate you’re looking for, and what they can exact as your employee.

Cover your bases. An extensive recruitment campaign brings to mind subway posters, giant billboards, and magazine inserts aplenty, but it doesn’t cover where America is spending most of their time: online. Most job seekers, especially young ones, spend more time logged into their personal computer than ever before. Don’t forget to post job opportunities and promote your employer brand on Facebook, Twitter, LinkedIn, through blogs, and on your company site.

Swing as hard as you can. Carry campaigns into other mediums. Have mailers than send recipients to your website, and have mailing sign-ups on your site.  The more candidates you can gather, the smarter, more effective workforce you’re find yourself working beside.