Tag: recruiting

“Can I Tweet You My Resume?” The Tension Between Social Media and Professionalism

Posted on by Buyer Advertising

There is no question that marketing a business in today’s world involves some kind of social media outreach. Whether you are recruiting interns via tweets, using hashtags to draw awareness to a new advertising campaign or hoping that a popular video uploaded to Facebook goes viral and spreads the word about your brand, you can’t avoid social media. If you are searching for a job, you might think seriously about erasing your Facebook profile before you start sending in applications. However, there are ways to utilize social media platforms like Twitter, Google+ and Facebook and still maintain a professional online appearance.

Keep LinkedIn Completely Professional: No Cat Memes or Funny Pictures Here
Although employers don’t expect applicants to be professional in every single aspect of their lives, LinkedIn is still one social media platform where professionalism should be embraced wholeheartedly. Keep your resume up to date, truthful and free from grammatical errors. Skip updates about unrelated topics, and don’t spend time chatting with friends or sharing political views. Facebook and Twitter are still acceptable places to express personality, but a LinkedIn profile should remain 100-percent dedicated to your career objectives, goals and job search.

“Like” Less on Facebook: Your Friends Will Understand
You might be surprised at what comes up when you click “like” on Facebook. Even if you carefully delete any unprofessional photos and limit who can post to your wall, the things that you click to “like” can still pop up when employers search through your profile or look at your recent activity.

Apply For Jobs Traditionally, Follow Up Using Social Media
Social media can open new doors to job opportunities, but don’t push too hard with nontraditional methods. If you see a job advertised on Twitter, don’t engage in an abbreviated conversation online with a hiring manager. Search for the company, click to see job openings and proceed through the traditional channels. If several days pass without a confirmation, a follow-up Tweet or private Facebook message might be acceptable.

Although social media obviously has a place in marketing, in business advertising and in finding new employment positions, it is still important to maintain professionalism. These tips can come in handy whether you are holding onto you existing job or looking for a new one.

Growing a Diverse Company: Dos and Don’ts for Attracting Talent

Posted on by Buyer Advertising

With today’s workforce growing at an unprecedented rate, attracting and retaining top talent is becoming increasingly competitive. Not only that, the popularity of social media platforms is changing the way businesses communicate with potential candidates. Here are some simple dos and don’ts for attracting top talent in your industry.

Identify what you want. The first step in recruiting top talent is identifying exactly what your company is looking for. Work with multiple departments to ensure that everyone is on the same page in terms of what qualities the candidate must have and which duties they are expected to perform.

Remember to be flexible. Showing potential candidates what your company can offer them is just as important as what they can offer you. While compensation is a primary concern for most candidates, other factors such as room for growth, personal development opportunities and advancement opportunities are equally important. Offering perks like flex-time, personal development workshops or job skill training can help your company attract better talent.

Make a strong impression. Your current employees and work environment make up the first impression that potential candidates have of what working with your company will be like. If your employees are unhappy, that sends a negative message to potential talent and may drive some highly qualified candidates away from your company. On the other hand, if your employees appear happy, they are more likely to envision themselves working for your company.

Do not underpay your employees. With high unemployment rates and fierce job competition in many industries, it may be tempting to underpay new employees. While this may work for a while, the employee will likely leave the company once the job market begins to recover, and they are offered a better position.

Do not be passive. Once you have posted a position to your company website, it is time to get out and pursue the talent that you are looking for. Do not sit and wait for them to come to you. Social media websites including Facebook, LinkedIn and even Twitter offer great opportunities to take the search beyond your geographic area and reach global talent.