Passive candidates are highly sought after for their skills yet difficult to obtain in the current job market. Because they are already employed, passive candidates are typically content in their careers and not actively searching for new job opportunities. Find out how a 7-step process could help you in recruiting passive candidates.

1. Defining candidates

Make out a detailed list of a performance-based job description defining the requirements for the perfect candidate. This list goes beyond a simple job description; instead, it outlines the work that needs to be done. If you can confirm your candidate is competent and motivated to accomplish the work described, then you can be assured that person has the requirements for the position.

2. Finding candidates

A quick Boolean search can help you find a group of select candidates that fit your description. LinkedIn is another great way to get connected with passive candidates.

3. Contacting candidates

A compelling email or a brief voicemail is a great way to catch a potential candidate’s attention.

4. Discussing the opportunity

Engaging in a conversation about a potential job opportunity is not difficult; however, the way you deliver the discussion could either make or break it. An important thing to remember is to not pitch too hard too fast. This means taking the time to listen and determine what the person would require to seriously consider the offer.

5. Attracting the candidate

Selling the job is not always the key to persuasion. Find out what the gaps are between the performance-based job description and what they have accomplished. Express your concerns about these potential problem areas for growth. When your candidate tries to convince you of why they are qualified for the job, you know you are ready to move forward.

6. Focusing on career opportunity

Maximize the career growth opportunity rather than focusing on compensation. Convincing candidates that the opportunity presents the best option for them is a deal winner. You don’t want your candidate to be sold on the wrong reasons.

7. Hiring managers’ accountability

Holding your hiring mangers accountable to a certain standard of high quality is important. You want the best people for the job, but you also need a right fit in company culture.

Having a recruitment strategy in place specifically designed for passive candidates can help tremendously. This 7-step process, if followed correctly, is sure to land you passive job prospects.