There’s such a thing as a “hot new deal!” when it comes to hiring initiatives. Though it doesn’t involve catalogues and bright red callouts, it’s your job as an HR representative to fill important positions. From your perspective, you want the best and the brightest pool of applicants to make the most intelligent decision and hire an outstanding employee. As a potential hire, what this opening means to them is this: a once-in-a-lifetime opportunity.

Like Black Friday deals, it’s your job to communicate to employees-to-be these great career opportunities. The good news is that there’s a lot of new mediums open these days. Radio and newspaper advertising is still effective, but adding to the mix is also special Twitter announcements and Facebook wall messages. These social media avenues are often more effective in that job openings extend beyond your fans’ listings because of the way people share information—privately, publically, through messages behind the scenes.

Consider also landing pages on websites, press releases, and paid advertising on sites your target demographics frequent. With some planning and hiring initiative, you could find yourself with stampedes of qualified applicants—without having to wake up at 4 in the morning.

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