Author: Buyer Advertising

Unified Communications Approach to Recruit and Retain Staff

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As leaders in the recruiting industry, we have seen firsthand how technology has forever changed the recruiting field. In a world where texting and social media rule, many businesses have struggled to redesign their recruiting and retention strategies to reach an increasingly tech-savvy audience. This is why the unified communications approach to recruit and retain staff has emerged.

What is the “unified communications” approach?

To put it simply, the unified communications approach involves re-conceptualizing the way businesses interact with their employees. This method seeks to break down communication barriers between businesses and their employees using non-traditional means of correspondence.

Incorporating the unified communications approach into your business may make it more attractive to current and potential employees. In fact, a recent report by Forbes magazine revealed that continuous communication is one of the top non-monetary ways to increase employee satisfaction[1].

Here are some creative ways to implement a unified communications approach to recruit and retain employees:

Recruiting

It is no secret that the onboarding process can be stressful and costly for everyone involved. Here are some unified communications methods that may help:

  • Video interviews: From Skype chats to WebEx conferences, video interviews are now easier than ever. Not only is this a cost-effective pre-screening technique, but it can also be much more convenient for applicants and HR staff.
  • Social networking: Sites like LinkedIn can also be great tools for recruiters. In addition to being able to communicate directly with applicants through a company profile, recruiters are also able to gain some insight into an applicant’s background through a personal profile and endorsements.

Retention

Once employees are hired on, keeping them satisfied with their jobs is key to maintaining high retention rates. Here are some unified communications tools that can assist with this:

  • Unified messaging systems: Unified messaging systems allow businesses to streamline messaging programs like voicemail, email, SMS messaging and even faxes. Bringing these tools into your business can improve company-wide communication and job satisfaction.
  • Collaborative technology: Programs like Dropbox and instant messaging software can be great for collaborative projects. Dropbox allows multiple employees to simultaneously contribute to a project. Likewise, chat software can allow employees to communicate quickly and effectively from various locations.

A unified communications approach is all about breaking down communication barriers. If your business is having difficulty implementing its own unified communications program, consider enlisting the help of a recruiting firm. With years of experience in the recruiting industry, a firm can help you develop a unified communications strategy that meets the unique needs of your business.

[1] http://www.forbes.com/sites/joefolkman/2013/11/27/seven-ways-to-increase-employee-satisfaction-without-giving-a-raise/

Recruitment Advertising Metrics/Analytics

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With so many different sources available to attract top talent, it can be difficult to know where best to spend your recruitment budget. Self-select metrics are 83% innaccurate, which means that 4 out of 5 candidates identify the wrong source when applying for a job.

With Buyer’s enhanced analytics, you can view real-time metrics including source effectiveness and cost per hire. The source of your hires doesn’t have to be a mystery – start hiring more efficiently with Buyer’s enhanced analytics tools!

Learn more about our enhanced analytics tools by clicking here and let us exceed your expectations today!

Responsive Site Design

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In today’s world, the Internet is one of the most important forms of media – and the share of internet usage on mobile devices such as tablets or smartphones is growing exponentially every year! This year, mobile browsing has the potential of overtaking traditional desktop browsing!

A responsive website responds to the screen size of the device you are viewing the website on. Instead of creating different websites for different devices, a responsive website rearranges the elements to fit any screen.

At Buyer, our interactive specialists can help you develop an engaging, dynamic website optimized for mobile browsing. Contact us today!

Hiring the 3 Generations in Today’s Workplace: Baby Boomers, Gen X & Y

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From the outside, it may appear that the three generations that are now so vital in the modern workforce — Baby Boomers, Generation X and Generation Y — could not be more different. However, the reality is that they are, in many ways, the perfect complements to one another. Hiring a diverse workforce is only going to make your business stronger, as long as you know how to manage your workers.

1. Identify Employee Strengths

The first step to creating a harmonious workplace is to identify the strengths and weaknesses of each generation. For instance, Baby Boomers tend to have far more experience than their younger counterparts, so they may know how to tackle various tasks without much direction, whereas a Generation Y employee may need far more oversight and instruction. However, the younger workers tend to be far better with technology, whereas the older workers are going to struggle to understand the newest devices, software programs and apps. Rather than dwelling on the weaknesses, identify the strengths and give each worker a task that fits what he or she does best.

2. Create Teams that Span the Gap

When creating teams of employees, make sure that workers from all generations are included. This way, they can share insights and outlooks that may otherwise have been missed. The Baby Boomers can share their knowledge and wisdom from years on the job, while the younger workers can bring their intricate knowledge of modern updates and technological advances. Both are equally valuable.

3. Understand What Drives Each Employee

To get the most out of an employee, you have to motivate them. Different generations are going to have different motivations. Older workers tend to be motivated by things like being given the freedom to make decisions based on an appreciation for their skills; young workers may thrive off of positive reinforcement so that they know they are getting the hang of a relatively new job.

As you can see, each group is unique and beneficial to your company in one way or another. With careful managing, you can get the most out of each employee and set your company up for success.

Why I Killed My LinkedIn Account

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In a new article on HRExaminer.com, Heather Bussing details why she deactivated her LinkedIn account.

“I deleted my Linkedin Account last week. It’s not because I hate Linkedin…I killed the account because I don’t agree to their Terms of Service, and I don’t need LinkedIn enough to put up with it.”

Read the full article here.

Five Signs That Workplace Technology is Not Being Fully Utilized

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Having appropriate technology in the workplace can increase efficiency, reduce costs and cut down on human error. However, even companies that incorporate technology may not be fully utilizing the best options. Here are five signs that workplace technology is not being utilized to the fullest in your business:

1. Employees Spend a Lot of Time Traveling

While some in-person communication will always be necessary, employees who are traveling regularly may not be utilizing modern communication methods, such as video conferencing, fully. According to the Houston Chronicle, for example, “Technology reduces travel costs because businesses can set up virtual meetings and distribute data without the need to be in the same room[1].”

2. There is No Single Means of Digital Communication

A McKinsey Global Institute Study quoted in Forbes reveals that some employees spend 19 percent of their work week searching for past information, emails and correspondence[2]. Streamlining communication and data storage with a single means of digital communication can help cut down on this waste of time.

3. Customer or Client Questions Are Going Unanswered

Between Facebook, Twitter, Google+, website forums and answering machines, there may be customer complaints, requests or potential orders slipping through the cracks. If you have a presence on these platforms, it is vital to respond to them all, or simply pick the most effective ones and maintain them properly.

4. Employees Know How to Use Their Technology

Even if a business invests in the latest and most expensive items for the workplace, they simply won’t be beneficial unless they’re being used correctly. When new programs, software or devices are introduced to the workforce, consider a short training session to ensure that employees understand how to use the new additions.

5. Technology Isn’t Regularly Being Updated

Technology changes at a lightning-fast pace, and the NY Times understands that many consumers aren’t sure when it’s necessary to upgrade[3]. While investing in new laptops and printers each year is likely not a good use of company funds, an inventory of most-used items every few months is a smart place to start.

With these five signs in mind, companies can begin to fully utilize the technology they already have in their workplace.

[1] http://smallbusiness.chron.com/importance-technology-workplace-10607.html

[2] http://www.forbes.com/sites/unify/2013/12/10/how-technology-has-changed-workplace-communication/

[3] http://www.nytimes.com/2012/10/18/technology/personaltech/is-it-time-to-upgrade-your-gadgets-do-the-math.html?pagewanted=all&_r=1&

Buyer Solutions: Mobile/Responsive Career Sites

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Did you know that over 1 billion job searches are done per month on a mobile device? At Buyer Advertising, our custom mobile solutions will help optimize your jobs for candidates on-the-go!

Buyer’s mobile recruiting solutions offer:

  • Cohesive employer branding
  • Compelling custom content
  • Responsive/mobile ready interfaces
  • Geo targeted job search capability
  • Quick apply functionality
  • ATS/social media integration

Learn more by clicking here, and contact us today to discover how our mobile recruiting solutions can help you!

How to Delegate Work Appropriately for Top Results

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In leadership positions, success most often comes not from individual results but from the ability to delegate work appropriately to subordinates. Despite this, John Hunt, a leading London business school professor, is quoted in Forbes as saying that, “Only 30 percent of managers think they can delegate well, and of those, only one in three is considered a good delegator by his or her subordinates.[1]” Here are some top tips for delegating work more appropriately in business:

Teach – and Delegate – Repetitive Tasks

Repetitive tasks, or ones that need to be completed over and over again in the same way, are the ideal job to delegate. Have a subordinate or peer work with you carefully in order to understand the process, and then let them take the reins subsequently.

Stop Micromanaging

The Fast Track by Intuit says that, “Delegating but then continuing to control responsibility and authority is micromanaging.[2]” If you are watching every step of the process, you won’t truly be delegating, and you will be so invested in the job that you can’t focus your energy on more important tasks. While the best managers will be liable and take responsibility for these delegated tasks, you should provide others with the independence to follow your instructions however they see fit.

Provide Complete and Detailed Instructions

All too often, superiors provide incomplete instructions when delegating tasks, and then they are not happy with the final result. It is far more effective and efficient to spend a little more time upfront creating clear and detailed instructions. As Inc.com reminds, “Make sure your employee has all the information needed to complete the job.[3]” Then, those carrying out the tasks can refer to your instructions rather than coming back to you for pointers or confirmation.

James Cash Penney, the man who founded the J.C.Penney chain, is famously quoted as saying that, “The surest way for an executive to kill himself is to refuse to learn how, and when, and to whom to delegate work.[4]” That sentiment rings true today, but these tips can help a manager delegate more effectively in the workplace.

[1] http://www.forbes.com/sites/martinzwilling/2013/10/02/how-to-delegate-more-effectively-in-your-business/

[2] http://quickbase.intuit.com/blog/2013/03/28/how-to-delegate-work-effectively/

[3] http://www.inc.com/harvey-mackay/6-keys-effective-delegation.html

[4] http://harveymackay.com/column/when-you-delegate-you-elevate/

Search Engine Optimization for Jobs

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Your career site’s ranking on search engines such as Google, Bing, and Yahoo is based on what the search engine considers most relevant to user. Our Talent2You Job Optimization SEO solution from Buyer Advertising delivers an automated way for recruiters to attract talent directly to your career site!

View our YouTube video which goes into detail about SEO and how our Talent2You Job Optimization platform can help you:

Learn more by clicking here, and contact us today to discover how our Talent2You Job Optimization SEO solution can help you!