Investing in your social media strategy—for recruitment or marketing initiatives—is a sound plan. Not only can you get your message out to more people in record time, social media can do it cheaper, faster, and more effectively.

The trade-off? There are a lot of pitfalls to make as a company exploring Twitter, especially those who are taking a first stab at the big blue bird. Here are 5 no-no’s to consider as you prepare to tweet.

1. Honking your own horn constantly. Good news is great. Good news 100% of the time is bad. Aim for a mix of announcements, industry information, and peeks behind your office doors. Above all, provide a reason for people to subscribe to your feed. Which leads us to number 2…

2. Not being a resource. Even though your social media output is free, provide value to your customers. Let people know what’s happening in your business, your field, and how they can improve themselves or their operation.

3. Spamming up followers’ feeds. Nothing makes netizens click “unfollow” faster than 5 tweets in one hour. Keep content brief and information moderate—a post a day, at most, will do the trick.

4. Being dull. Be confident. Be whimsical (but still professional). Mix up your messaging and use clever headlines to hook interest.

Signing off for now,

Buyer Advertising

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