The face of recruitment is changing. There’s already been in shift in how your organization hires employees, and social media is responsible. Where job seekers used to open the classified section of their newspapers, where they once logged into Monster.com, now their method of choice for securing a new position is to turn first to their social networks. That’s where you come in. To recruit top talent, you need to put yourself at the front lines. But it isn’t as simple as building a site on Facebook, as Tweeting out your jobs every morning. Tackling recruitment using social media has to be effective—not just cost-effective. It requires a new strategy.

To reach the maximum number of hires, talk to the client in a more personal way. If your approach comes across as too business-like, you’re going to scare potential recruits away. Answer questions as they arise on your networks. If you prove to a there’s a human on the other end of the keyboard and that your social media site isn’t simply Job Board 2.0 or a bullhorn that’s an afterthought to your hiring practices, you’re going to have more interest in your open positions.

Another approach to consider is building a place for social media promotion into your traditional marketing. Update your website with links to your Twitter, Facebook, and LinkedIn. Build job promotional details into your current materials and job marketing efforts. The more people would follow your lead, the larger the pool of quality of employees you’ll have.