Smart Ways to Engage Employees

Posted on by Buyer Advertising

As successful businesses know, good recruitment strategies extend beyond the signing of the contract. How you retain quality employees can often lay the groundwork for a talented, savvy workforce—or, on the other side of the coin, a stagnant one.

Keeping your workforce actively involved in your company is simply good business. It saves money on the cost of rehires and keeps quality talent under one roof—yours. With the rise of what 360Blog describes as “elite employees,” investing in particular employees could yield benefits for years to come. That’s because these professionals demonstrate self-motivation, intelligence, and tact. As the sooth-sayers of businesses predict, a segmenting organizational pattern of businesses will put these elite workers in greater demand than ever.

But motivating an employee base isn’t as simple as flicking a switch. Strategies for engaging employees include developing innovative reward systems and marketing them internally. Give recognition (and prizes) where credit is due. Craft morale-bolstering events. Encourage feedback from your workforce, and seek out and promote innovative thinkers. Of course—this is all easier said than done! Luckily, there are partners (like us) who help bring it all together. In the meantime, take stock of your employee base and encourage engagement.

Make Mobile Marketing Work for You

Posted on by Buyer Advertising

If you’ve picked up a cell phone in the last 24 hours, then you’re a potential segment to be tapped by mobile marketing. Studies such as a survey by M-Metrics suggest that SMS response rates are in excess of 15%. That means when customers are texting, if clients are talking, there’s an opportunity to gain new business.

Unlike traditional mediums, the most important thing to remember about mobile marketing is this: it’s not a single market channel. There’s a whole micro-universe of utilities and mediums tied in with the mobile world. Here are a few methods to plug into this opportunity-to-be.

Direct texting. Also known as SMS, this field aims to gain customers by sending out a bulk text messages to consumers. The challenge, of course, is advertising responsibly. The best way to achieve a nice response rate is messaging only to customers who express an interest in your organization, or who indicate a wish to be alerted with job openings, contests, or any special promotions you offer.

Gaming. Once only a niche market for Tetris-heads to get their fix, gaming on mobile communication devices has gone mainstream. With the advent of the iPhone, and now the hot-off-the-shelves iPad, the casual consumer has opened up to mobile gaming. Advertising opportunities within these markets include specialty games themed off a company itself (Pizza Hut’s “Pizza Builder”), or advertisements placed cleverly within the virtual world (games like MapleStory and derivatives).

Viral video. Whether you’ve developed a catchy commercial or something bizarre enough to spread like wildfire, a mobile medium could work wonders. Thanks to generous storage capacities on new mobile phone devices, videos can be sent and stored entirely on individual devices—meaning there’s plenty of room to spread the next big viral wonder.

3 Quick Recruitment Tips for LinkedIn

Posted on by Buyer Advertising

It’s more than just a passing fancy: according to Socialnomics.net, 80% of companies are using LinkedIn as their primary source for finding employees. Smart employers are beginning to look at social media not only as an extension of their marketing efforts, but crowning it an essential recruitment tool. Why? LinkedIn puts to digital ink what job hunters have known for years: networking is the best way to land a position. The key for recruiters, of course, is wiring in directly to these quality candidates. Here’s a few pointers.

Get active. If you’re logging onto LinkedIn only when you have a position to fill, you’ll be staring into an empty basket every time. The best recruiters spend time building their network even when they’re full up. LinkedIn gives you some great ways to do that: inviting colleagues and acquaintances to connect, joining professional groups, and listing yourself by geographic location.

Be Generous. Offer advice to other networked professionals, check in every so often with a genuine, “how are you?”, and offer answers to questions in the “Answers” section of LinkedIn. Becoming a resource is the number one way to attract attention in the world of social media—and in the case of LinkedIn, more attention means better access to qualified candidates.

Stay Current. Update your own profile with links to your personal and company homepages, provide an email address, and keep information up-to-date. Staying relevant keeps you foremost in the minds of potentially perfect candidates—and after all, isn’t that what we’re after?

We’re Buyer Advertising. Nice to Meet You.

Posted on by Buyer Advertising

Where to start? The past few years have dropped huge changes onto our laps: major alterations to the way humans consume information, rumblings of economic uncertainty, and the coronation of social media. But no matter the ups and downs, this much is true: a brand remains the bread and butter of your company. A successful recruitment strategy is the engine behind success.

That’s where Buyer Advertising shines. For decades now (we came together in 1966, FYI), we’ve seen first-hand what brilliant marketing can achieve. What works? Bold approaches backed by innovative brainstorming. What doesn’t? Aimlessly firing shots off the port bow. That’s why we back up our portfolio of services with research. Every strategy we develop is fueled by extraordinary effort, innovative social media tools (such as this blog!), and good, old-fashioned elbow grease and burning the midnight oil. That’s a trade secret—don’t tell anyone, okay?

This space shall be our canvas for sketching out our thoughts on marketing trends, a place to scoop the latest buzz in recruitment advertising, and a portal to the inner-workings of our offices. Watch it! Join the movement. You’ll find us here, ready to lead the way: www.buyerads.com/blog.

Until next time,
Your friends at Buyer Advertising