Crowdsourcing: Part 2


If you’ve read our last post on the Buyer Advertising blog, you’re familiar with the concept of crowdsourcing and its ability to deliver specific business-oriented benefits. Crowdsourcing is the art of tapping into your existing social network to solve problems or achieve quick results. Here are a few ways you can leverage crowdsourcing to maximum effect.

Charity drives – The more people who know how to make a positive difference, the more successful a charity event or fundraiser will be. Keep your message concise, clear, and provide a way for fans to connect with your happening.

Lead generation – Whether you’re sourcing customers or clients, asking for a boost doesn’t hurt. In many cases, you can reach maximum effectiveness by sticking to a single industry—for instance, asking if any of your fans are involved in the health industry, and if they know someone who needs your company’s service.

Talent sourcing – If you’re tackling a project, you may have need of contract work—fast. Crowdsourcing is a low-overhead way to connect with discounted rates from professionals. In some cases, bartering services can eliminate cost altogether.

Taking home the prize – In some businesses, winning an award can mean a ramp-up of your market appeal. Tapping into social media to ask (nicely) for votes is considered acceptable, and could fast-track you to the blue ribbon.

Good luck in your future crowdsourcing endeavors! We wish you the best.

Until next time,

Buyer Advertising

Crowdsourcing: Part 1


It’s not your fault: as a business, you’re stuck a in a service mindset. You build social media networks to offer industry insight to your customers and provide them with an exceptional selection of products and services. It’s what staying in business is all about: serving your customer. But by ignoring the larger potential of social media—a vehicle to help you out in the process, you could be missing out on a source of potential marketing and, yes, revenue.

The power of many is the opportunity crowdsourcing provides. Simple stated, crowdsourcing is tapping into a large group of people at once, through the power of the Internet, to help with a question or challenge you’re facing. Companies like Mountain Dew have, in the past, used their social media network to let fans vote on the new look of their brand. Meanwhile, businesses like Kickstarter tap their audiences to raise funds for good causes. Companies have also been known to call on their fans directly for creative talent or to find leads.

At the same time, you want to be smart when it comes to tapping your audiences. Don’t give away more information than you’d like about your current strategy, and don’t reveal clients that would prefer to stay anonymous. And remember—this goes for double if you’re a publically-traded company—never admit you’re in dire need of help. Keep it positive, remain excited for new opportunities that your own personal crowd can bring you, and await (and hopefully receive!) some powerful results.

Signing off for now,

Buyer Advertising