Juneteenth is a day to reflect, recognize, and celebrate the anniversary of the United States ending slavery. We honor the strength, courage, achievements, and determination of the African American community by continuing to educate ourselves and focus on self-improvement. We want to share how we plan to honor and amplify the significance of Juneteenth this year.

Juneteenth represents one of our country’s most historically profound events: on June 19, 1865, two years after Abraham Lincoln signed the Emancipation Proclamation, Union soldiers informed the people of Galveston, TX, that all enslaved African Americans were free.

A century and a half later, Juneteenth is a nationally-recognized US holiday. Also known as Freedom Day and Black Independence Day, Juneteenth celebrates African American freedom, history, culture, and resilience. The entire nation is honoring Juneteenth in 2022.

That said, we still have more work to do. Unconscious bias exists whether we accept it or not. Microaggressions are real and happen everywhere we go. Ongoing racism against African Americans continues to infect this country on a daily basis.

So – how can we activate our activism? How do we implement action toward progress and change? What steps can we take, individually and as a community, to stand in solidarity and celebrate African American freedom on Juneteenth? We can start by making efforts to educate ourselves, our friends, families, coworkers, neighbors, and our overall communities.

Juneteenth Day falls on a Sunday this year. In these cases, Juneteenth is federally recognized as a US holiday the following Monday – and this year, on June 20, 2022. At Buyer, we start today. Our agency will treat Juneteenth weekend as a time to reflect, reassure, and celebrate Black culture this year.

Thus, we are establishing our own Juneteenth traditions. Buyer honors Juneteenth 2022 and celebrates African American achievements throughout history by picking up a book!

Will you join us in commemorating Juneteenth this weekend? Check out 49 Black Authors On Their Favorite Books by Black Authors, a list of renowned literature authored by great African American writers and thinkers.

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