Once upon a time, a family clustered together around a television set was an American icon. Smart, kitschy shows brought people together—as did the commercials that sponsored those programs. As clever, quirky, and memorable advertisements, commercials built a branded nation. Popcorn, soap, soda pop, and washing detergent all grew as recognizable items in a typical household, if only because their messages possibly couldn’t be missed.

Today, things are different. A fragmented population consumes media in a variety of formats, with a sharp shift in recent years trending towards online and mobile outlets. More people are logging online, with less booting up the television tube. The result: messages are spread out and less effective than even 10 years ago. But despite the arguably superior method of online marketing: television commercials are still an effective medium to communicate your brand.

Event-based commercial advertising can be very effective. Case in point: The Super Bowl (if you have the funds). Other tips for successful spots include thorough demographic research to ensure you’re reaching the right audience. Combine commercial ads with a full promotional spread to maximize exposure. Tie in online and social media marketing, direct mail pieces, and radio placement to best tap every generation and all walks of life.

Enjoy the big game!

Buyer Advertising
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