Author: Buyer Advertising

Before the Interview: Screening a Candidate Through Social Media

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There are a range of different factors that might be taken into consideration when businesses look at  potential employees during the hiring process. A person’s education, past work history and references are all important, and how a person conducts themselves during an interview is also notable. However, even some of the most tech-savvy companies are forgetting about social media. A potential candidate almost certainly has a social media presence, and hiring managers can learn a lot through this.

Inappropriate Photos or Language

According to a recent survey from Career Builder[1], roughly 39 percent of companies are currently using social media as a way to screen potential hires. The largest reason to do this, according to many leaders in the HR field, is to weed out those candidates who feature inappropriate pictures, drug use or racist language in their profiles or online communication.

Great Communication Skills

While the presumption is that candidates can be taken out of the race through their social media presence, employers should also be looking for evidence of solid communication. Tweeting to a brand, linking friends in photos and even a solid LinkedIn profile with numerous endorsements can say a lot of great things about a potential employee. While some hiring managers will treat the social media screening as a kind of witch hunt, be sure to look for the positives as well.

Legal Issues For Pre-Employment Screening Online

Although the practice of screening employees before hire through their social media profiles is certainly a common practice, Fast Company[2] reminds managers and business owners that there are some legal issues that can come into play. By checking a candidate’s profile on Facebook, for example, you will come across details like their age, gender, religion and even pregnancy status. Although you might not let these details influence you, it can be hard to deny that in court. A safer approach is to let someone not associated with hiring conduct the social media searches and only bring relevant information to your attention.

There are clearly numerous benefits to looking a candidate’s social media presence before hiring them. However, care should be taken to avoid any legal issues surrounding this online screening.

[1] http://thehiringsite.careerbuilder.com/2013/07/01/two-in-five-employers-use-social-media-to-screen-candidates/

[2] http://www.fastcompany.com/1843142/using-facebook-screen-potential-hires-can-get-you-sued

5 Benefits of Hiring Part-Time Employees

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When it comes to choosing the right workforce, key concerns are hard costs, consumer demand and organizational structure. Part-time employees may be exactly what you need to help meet these demands. Although many companies gravitate towards full-time employees, hiring part-time employees can be quite advantageous.

With this in mind, here are five benefits of hiring part-time employees:

1. Cut Labor Costs

Hiring a part-time employee is very economical. Generally, these employees work for an hourly wage and can be scheduled based on the needs of the business. If your company needs more hands on deck during the holidays or a slimmer workforce during the summer, part-time employees may be exactly what you are looking for. Also, most part-time employees often do not receive benefits. This can result in significant cost savings.

2. Boost Employee Morale

Part-time employees allow you to boost morale by giving full-time employees a break. When employees are asked to work long hours with very little time off, morale can take a beating. By using part-time employees to fill gaps in the schedule, you can reduce the number of hours that full-time employees have to work. This will also save costs by reducing the amount of overtime wages.

3. Flexibility

Unlike full-time employees, part-time workers do not have to be scheduled for a set amount of hours. Many businesses find it useful to use part-time employees to fill shifts that are not covered by regular full-time employees. This may include night or weekend shifts. The ability to schedule these employees on an as-needed basis allows managers to maintain productivity levels without paying unnecessary wages.

4. Less Burnout

The burnout rate among part-time employees is very low. Since they work fewer hours, part-time employees are often refreshed and enthusiastic about the work they do.

5. Higher Quality Work

Another perk of hiring part-time employees is that they can be trained to specialize in a specific task. This allows them to produce higher quality work than employees that frequently have to rotate positions. This can be especially useful in administrative or manufacturing roles.

Part-time employees can be an asset to any company. This flexible type of employee allows businesses to maintain productivity while tightly managing labor costs. Part-time employees may be exactly what your business needs to maintain a unique, diversified workforce.

What to Look For When Conducting a Video Interview

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Over the past decade, the rise of video interviews has been impressive. Starting first with technology companies, video conferencing is now a common way for businesses to interview potential candidates. In fact, one survey from 2012 reports that 63 percent of companies use Internet-based video conferencing technology for the interview process[i]. In many ways, conducting a video interview is similar to a face-to-face meeting, thanks in large part to the rapid rate of technological improvements. However, there are some key differences. Here are the top things to look for when conducting a video interview:

Eye Contact

When using Skype technology to conduct an interview over the Internet, interviewees often make the mistake of looking at their own face on the screen rather than looking directly into the camera. While this can sometimes be attributed to using new technology, those individuals who maintain eye contact are typically those who are self-assured and confident. Those interviewees looking at their own picture may be nervous or uncomfortable about the interviewing process. Just as you would take eye contact in a traditional interview to be a strength, you should consider eye contact through the camera in a video interview.

Professional Appearance

Since video interviews typically only show the top half of a person’s body, some interviewees are only dressing professionally from the waist up. While the odds of you seeing their jeans or sweatpants on screen are slim, take note of their surroundings. Are the walls bare and the desk clean? Both the potential candidate and their workspace should come across as clean, professional and mature.

Predetermined Answers

Having great answers to all of your questions is an advantageous thing, but interviewers should be sure that potential job candidates are not simply reading predetermined or scripted answers. Preparing for an interview shows focus and organizational skills, but simply reading from a card can be seen as negative. Ask some unusual or completely unexpected questions to determine their ad lib communication skills.

With the cost of flying a candidate to a job interview being so high, an increasing number of companies are turning to online video conferencing interviews.

[i] http://www.prnewswire.com/news-releases/survey-six-in-10-companies-conduct-video-job-interviews-167973406.html

How Have Virtual Staffing Platforms Changed the Recruitment Process?

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Technology has revolutionized the recruiting process. The days when newsprint ads were a primary component of the hiring process are long gone. Now, with technology changing by the nanosecond, virtual staffing platforms have taken center stage.

Virtual staffing platforms have positively changed the recruiting process in a variety of ways. Here are just a few of the benefits that it has brought to the table:

More Diversity

In the past few decades, diversity has been a hot topic in the recruiting industry. As companies begin to place an increasingly large emphasis on maintaining a diverse workforce, recruiters are challenged to find candidates that are not only talented, but also diverse. Virtual staffing platforms offer a solution to this problem by giving recruiters access to more candidates. As an example, positing a company vacancy online will likely yield a more diverse candidate pool than a classified ad in a newspaper.

Cost Effectiveness

Another benefit of virtual staffing platforms is that they help cut hiring costs. For instance, many recruiting portals now utilize some form of data mining software. This allows recruiters to save time by quickly identifying applicants with the most relevant skills. Also, video chatting software reduces travel expenses and minimizes the time constraints associated with scheduling an interview.

Larger Talent Pool

Virtual staffing platforms eliminate geographical boundaries. With just one click, you can connect with the brightest minds from across the globe. Before the virtual staffing platforms became integrated into the recruiting process, recruiters were often limited to the talent within their geographical area. Now, as the recruiting process is more virtual than ever, this is no longer the case.

When it comes to the recruiting process, virtual staffing platforms have changed it for the better. Recruiters now have access to a broader, more diverse talent pool without the added time and expenditures of manual recruiting. As technology continues to advance, the recruiting process will surely continue to take positive strides.

What Do Potential Hires Prefer: Higher Salaries or Flexible Schedules?

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When a company prepares to offer a job to a potential hire, many different attributes compose the employment package offered. This employment package is meant to entice a candidate to accept the job, and it should include the benefits that a company can reasonably offer and that a potential employee would find integral to their career and life. Among the things a job applicant will look for within an employment offer are job and company stability, alignment of the offered position with their career interests, the company and office culture, and, of course, salary and benefits.

Salary is often thought to be the most important component of a job offer, but the reality is more complicated. While an applicant will look for a dollar amount that is commensurate with the industry and their experience and expertise, they’ll also be looking for a broad range of benefits to cover the needs of themselves and their family as well as opportunities to promote work/life balance. In the modern workplace, this has led to an increasing number of organizations offering flexible scheduling and work arrangements.

While the amount of money that goes into their bank account each payday is vitally important to job candidates, many are willing to accept a reasonably lower salary in exchange for the ability to work more flexibly. This may include working from home, working better hours or arranging work schedules to suit outside interests such as family, school or community involvement.

What this means to a company hiring to fill vacancies is that while an attractive salary will net suitable candidates, a balanced package that includes flexibility can enable the engagement of employees who might otherwise look elsewhere. Many job-seekers currently looking for new opportunities prefer the opportunity to align their work and personal interests over simply earning the highest salary. When bundled with additional benefits and when in alignment with the candidate’s expectations of work culture and future stability, a company can pull in better employees who will be engaged in their work and committed to the organization’s overall goals, aims and vision.

3 Ways to Speed Up the Hiring Process Without Sacrificing Quality

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In the hiring world, there is a common misconception that a long hiring process is the best way to search for talent. In reality, finding and hiring talent is a business decision as much as it is a people one. From the business standpoint, you need to get the position filled quickly. A quicker hiring process lowers the overall cost per hire. Here are three ways that you can find talent quickly, without sacrificing quality:

1. Look Internally

Before you draft a job description and begin your search for the perfect hire, post the job internally. There could be an employee with the exact qualities you are looking for right under your nose. Although hiring internally may still leave a position to be filled, hiring a clerical or general production laborer is much less time-consuming than searching for the experience and knowledge it takes to fill a higher-level position.

2. Amp Up Your Job Descriptions

A job description is your chance to convey this to prospective employees. Be descriptive – instead of simply listing job duties, try providing a brief description of the company, its benefits and why individuals would want to work there. When it comes to outlining the requirements of the job, be as specific as possible to narrow your search.

3. Flexible Interviewing

Whenever you are searching for a specific type of employee, always assume that other companies want them too. In order to be competitive, you may want to offer flexible scheduling options. In a world dominated by smartphones, tablets and laptop computers, you are no longer limited to in-person interviews. Video chatting platforms allow you to conduct an equally thorough interview without the hassle of coordinating schedules. This gives you the flexibility to schedule the interview virtually any time.

When it comes to hiring, speed is not necessarily indicative of quality. The secrets to filling a position quickly are modifying your strategy and being flexible. Doing this will enable you to find a quality candidate in no time.

Starting Off on the Right Foot: The Importance of Employee Orientation

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For many new employees, the first day at a new job can be as exciting and unnerving as the first day of school. Common concerns may include how well they will fit in, how quickly they will adapt to their new environment and how they will interact with an entirely new group of people. On this day, employers and human resources management are presented with an opportunity to make a strong first impression with an employee orientation.

The primary objective of a new employee orientation is to integrate employees into the company. Themes and topics discussed during an employee orientation may include:

  • A walkthrough of the facility
  • A presentation detailing the company culture and values
  • A brief overview of company policies
  • An introduction or presentation identifying executive staff
  • A brief history of the company and its goals

Although there is a lot of information that needs to be conveyed during the orientation, remember to make it fun and interactive. Try to incorporate a variety of presentation methods like PowerPoint presentations, videos and company-themed games like Jeopardy. Using various presentation methods is especially useful for presenting dry, rigid material as it allows you to retain their attention. The ultimate goal should be to ensure that each new employee feels valued, engaged and excited about this new opportunity.

To add structure to an employee orientation, consider making a checklist or outline. This will allow employees to stay actively involved during the presentation. Ending each section with a review or fun quiz is a great way to make the material more memorable. Do not forget to set aside some time to inform the new hires about company perks and benefits. Let them know when they become eligible for benefits and the best ways to take advantage of them.

Companies with new hire orientation programs frequently report higher levels of job satisfaction, stronger retention rates and a more motivated workforce. Taking the time to welcome new employees into an organization through an employee orientation sets a positive tone and is a great way to start off on the right foot.

Dos and Don’ts for Developing Multi-Generational Teams

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Whether you are leading a team of 5 or 100, there is a good chance that the age range will span across several different generations. By 2014, the AARP estimates that 32 percent of the total American workplace will be older than 50 – up from just 27 percent in 2005 – but younger hires (especially those just graduating college) are still eager to begin working right away as well. The challenges of handling employees of different ages can be tricky, but these Do and Don’t tips can help.

Do: Set Ground Rules for the Workplace

One of the key ways to have an effective multi-generational team is to be clear and upfront about the rules or protocol in the workplace. Baby Boomers, for example, might be confused about why the dress code seems so casual; while millennial employees, alternatively, might find business practices done over the phone, rather than through email, as unusual. A company should establish protocol that includes dress code standards, working hours, penalties and/or rewards. If everyone is clear about the rules and guidelines, then no one will feel purposely excluded.

Don’t: Assume Anything About Your Team or Their Skills

While it’s important to know what your employees and new hires are capable of, don’t assume certain skills or traits belong to a particular individual, regardless of their age or generation they grew up in. This is especially true among Baby Boomers, which are the largest growing demographic within the workforce. Although a new manager might be incredibly effective, don’t assume that they can use Twitter to learn about workplace meetings. Be direct and straightforward, which can resolve issues much faster and with less room for error.

Do: Tailor Rewards to Your Audience

It is important to tailor rewards to your audience in order for them to remain effective. Bonuses geared towards a younger generation might not appeal to older generations. For example, offering a 25-year-old employee tickets to a social event as a reward for a job well done might go over well, but a 65-year-old employee might not appreciate the gesture.

Don’t: Separate Age Groups

According to a survey conducted by Lee Hecht Harrison, more than 60 percent of employees feel some kind of inter-generational conflict, much of which is encouraged by being separated, rather than working as a team. Many managers and recruiters believe that separating employees by generation will be easier in the long run, but that is typically a mistake. When you are able to create a multi-generational team that can function well together, you blend a range of attitudes and experiences that make an incredible asset for any company.

When done correctly, a multi-generational team is a great choice for any business. These Dos and Don’ts will make it easier to craft an effective all-ages team.

Sources:

http://www.forbes.com/sites/jennagoudreau/2013/02/14/how-to-communicate-in-the-new-multigenerational-office/

http://assets.aarp.org/www.aarp.org_/cs/misc/leading_a_multigenerational_workforce.pdf

http://www.trainingmag.com/content/multigenerational-workforce-communication-conundrum

Freelance vs. Full Time: A Recruitment Comparison

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Responding to the Trends

There are a number of trends in the employment and staffing worlds that impact both employers and prospective employees. Many companies are now outsourcing an increasing amount of work to freelancers and part-time workers. Likewise, many professionals now choose freelancing as a preferred lifestyle choice, not simply as a desperate alternative to a full-time position.

These trends impact the recruiting industry in several ways. The process of selecting a freelancer for a task or project is qualitatively different from seeking out a full-time employee. Many of the criteria for hiring someone to serve as an internal staff member aren’t applicable when using a freelancer. In fact, most of the popular websites for providing freelance talent don’t provide any real background information or credentials of the freelancers themselves. The most an employer can hope for is how well a freelancer has performed for clients on the website through something such as a star system.

As companies consider the advantages of these resources, such as no benefits and fewer continuing obligations, they find more positions that they are willing to trust to this form of part-time work. If a freelancer disappoints, it is vastly different and less expensive than making a bad hire.

Two very Different Tasks

Selecting a freelancer for a company is much more of a contracting process than a hiring assignment. Most of the EEO and related hiring issues, in addition to many of today’s sensitivities and HR guidelines are irrelevant to engaging or terminating a freelancer relationship. The recruiter simply has more freedom, from asking for specific referrals to not having to ensure a non-discriminatory review and selection process.

Of course, the other side of this coin is that a recruiter brings far less in the way of value-added services to the equation when selecting a freelancer rather than a full time employee. Recruiters are paid to have networks, find diamonds in the applicant pool, and to navigate all the intricacies of the hiring process. Absent that additional effort, the compensation that is involved will be significantly lower.

Cost-Effective Strategies for Motivating Employees

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Many of the most popular tips for recruiting and retaining high-quality employees revolve around expensive incentives. While big-ticket items or several paid vacation days certainly can be effective, their expense may outweigh the benefits. Keep in mind that the average cost of employee turnover is $2,000, which means that motivating and retraining an existing employee should never exceed that amount. Here are some of the most cost-effective strategies for motivating employees.

Friendly Employee Competition

Rather than offering every employee a cash or high-value incentive for meeting a specific goal, consider hosting a friendly competition among employees within a certain department or office. Making the reward something like a paid vacation day could potentially be expensive, but making the “losers” of the competition take over the duties will help spare the business from any real expenses. The key to executing this strategy successfully is to make winning the contest achievable. That means awarding a prize to one in 10 employees rather than one in 100.

Instill a Sense of Job Security by Teaching New Skills

The most motivated employees are those who believe that they have a future with their company. Instilling job security is not as simple as just saying the words, but it can still be cost-effective. The best technique is to have managers or owners go out of their way to teach employees new skills. Actively investing time in the betterment of an employee signifies appreciation and value, which in turn can motivate employees to work hard for their business.

Make an Effort to Personally Speak With Employees

Human interaction is one of the simplest ways to motivate employees. This approach may not be new, and it may not be time-effective, but it can certainly be cost-effective. Small notes of appreciation, short conversations about a specific project recently completed or a company-wide, email praising effort can go a long way in keeping employees motivated and eager to succeed.

Motivating employees doesn’t have to be an expensive ordeal involving cash rewards or large incentives. Friendly competition, personal recognition and feelings of job security all motivate just as well as costly alternatives.