When people are engaged with the community and participate as citizens, the entire world benefits. Even at the organizational level, volunteering within the community helps to build a stronger corporate culture. As you develop your company’s goals and human resources programs, consider these ways in which you can build a stronger corporate culture through organizational volunteering.
Increased Employee Engagement
Organizational volunteering helps to boost employee engagement with your company. Engaged employees are happier at work and in their overall lives. Happy people are more pleasant to work with, listen better, and offer more positive interactions with coworkers, managers, and clients. According to Open Source Learning, organizations with engaged employees enjoy a 16% increase in profitability, an 18% increase in productivity, a 12% increase in consumer loyalty, and a 60% boost in the quality of the work that they perform .
Enhanced Social Capital
Social capital is a concept that addresses how the community sees your company. When your employees are volunteering on behalf of your organization, your name gets out there. The community sees your organization as a positive influence on the community and as an entity that is invested and cares about the people and neighborhood. When your employees see that the organization they work for is viewed positively and thought of as an asset to the community, this strengthens your corporate culture. Studies have shown that socially tied workers have higher levels of trust, are less likely to be opportunistic, and are more likely to cooperate and share information . Your employees will gain pride in your organization and will feel that they are making a difference both at work and in the volunteering that they do as a part of it.
Shared Information and Skills
Organizational volunteering can also boost your corporate culture by allowing your employees to help each other develop and strengthen their soft skills. For example, sorting donations at a food bank and loading them onto shelves allows employees with strong organizing skills and stacking skills to help others. Volunteering in a community garden allows your skilled gardeners to share their knowledge of fertilizers, compost, and seeds with the rest of your staff. The sharing of information and uplifting of skills strengthens relationships, which can extend into the workplace.