Buyer Talent Engine: Career Site Platform Updates

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Attracting top talent in today’s competitive landscape requires innovative tools to maximize recruiting efficiency while promoting an organization’s unique Employer Value through relationship marketing. For more than two decades, industry leaders have trusted Buyer Talent Engine as the foundation of their tech stack, empowering organizations to achieve their hiring goals.

Never resting on past success, Buyer Advertising continues to invest in our technology culminating in our most recent version of Buyer Talent Engine, which now leverages Artificial Intelligence and greater flexibility to creatively connect with prospective hires through storytelling and employee experiences.

Talent Engine Optimize

More than 25 million job searches take place on Google each month, making Job Search Engine Optimization a vital strategy to compete for talent while reducing overall cost per hire. For more than 20 years, Buyer Talent Engine has provided clients unmatched job SEO, resulting in increased page one job search visibility while unlocking thousands of untapped candidates from Google and Google-For-Jobs.  In fact, one Buyer client experienced an astounding 80% of hires from Job SEO while spending just 10% of their overall recruitment advertising budget.

Talent Engine Attract

Traditional Pay-Per-Click Advertising if not managed independently from the job boards can waste your recruiting budget by attracting excess applicant flow while simultaneously underexposing vital jobs. Buyer Talent Engine Attract, using AI technology combined with hands-on media analysts, efficiently drives candidates to the openings that need the most exposure based on applicant conversion data and goals. This combination of analytics paired with personal insight allows for unprecedented optimization of your advertising budget resulting in a higher ROI.

Talent Engine Engage

Buyer Talent Engine career pages are custom designed to seamlessly integrate with your corporate web pages and adhere to all brand standards including fonts, typefaces, navigation treatment, page styles and color palate.  However, it also provides a level of creativity unmatched by traditional Applicant Tracking Systems including graphic based job postings, embedded job search filters across all career content pages, integrated video, blog and social media content, featured jobs and Google maps on job postings and dynamic user experiences based on candidate website behavior.  Additionally, Buyer Talent Engine provides custom job search options including zip code, proximity, keyword, category, location, type, facility, brand, and Military Occupation Service (MOS) Code job searches.

Talent Engine Analyze

In today’s ever-changing environment, accurate data is crucial to ensuring the success of your recruitment strategy. That’s why Buyer Talent Engine delivers the most comprehensive suite of data analytics available today featuring detailed auto-capture candidate source metrics for paid and organic media including:

  • Applies Started
  • Applies Completed
  • Qualified Applies
  • Offers
  • Hires
  • Media Cost per Apply and Hire
  • Hire Details – Name, Job Title, Date – by Source
  • Influencing Media Source Tracking
  • And More

All metrics can be sorted by date, location/entity, job category, status and viewed comparatively over time periods.

Talent Engine Connect

Buyer Talent Engine makes it easy to cultivate candidates with our full featured CRM providing automated job notifications and other HR related news via text and email.

An integrated, third-party job board “Quick Apply” feature, a selective career site interest-capture form, “drag and drop” resume feature and bulk list upload function allow for easy candidate acquisition while robust candidate management tools provide ranking, filtering, tagging, dispositioning, internal sharing, and communicating with candidates through text and email. Additionally, AI can now automatically rank candidates against published job requirements and displays a rational for each rank.

Talent Engine Promote

Automatically promote content throughout the entire hiring lifecycle and convert more candidates with Buyer Talent Engine. Our communications platform empowers you to create, schedule and send out relationship building content via text and email, increasing candidate hires over time. You can also define unique audiences based on job categories, locations, tags, and pipeline stages and set triggers to send content based on status updates or date and time. Additionally, you can leverage built in AI to help generate fresh content for drip marketing and blog posts and track candidate outreach including campaign content, sent messages, opens, and click throughs.

Talent Engine Spotlight

Showcasing your employees as part of a robust Employer Brand campaign has proven to make organizations more relatable to job seekers. Now you can collect and share authentic employee experiences through videos with Buyer Talent Engine. Encourage employees to submit self-shot videos as part of a campaign to share their success stories.  These videos are stored in an approval queue and, if selected, are posted to a custom branded video wall. The videos are also made available to publish with embedded links on the career site and in email and text marketing at your discretion. An administrative tool allows access to manage the submitted videos, admin users, the video approval process and employee email and text lists for internal marketing.

Set Up & Integration

Setting up Buyer Talent Engine requires minimal IT resources to launch in less than 60 days. This means your organization can be up and running quickly, without presenting a major technical overhaul or compromising your brand integrity.

Buyer provides custom talent solutions that deliver the right candidates critical to our client partners’ success. We cultivate unique Employer Brands that set our clients apart from the competition, while creating a personal connection with their future employees. Our industry leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze and track candidates through the hiring process – backed by a team of industry leaders with a passion for customer service. With a proven history of supporting a diverse mix of organizations for more than fifty years, we’re confident we’ll exceed your staffing expectations.

To learn more about our customized recruitment solutions, contact Natasha Cuomo, our VP of Strategic Partnerships, at ncuomo@buyerads.com or visit our website, www.buyerads.com.