Your Two Brands: Part 1


As a successful organization, you know the value of your brand. It connects customers with your services, instills a sense of confidence in buyers, and finds a home in the brains of your target audience. It’s the buzz surrounding your business. But, as you’ve probably deduced from this title, we’re talking about two brands. The second being, of course, your employer brand.

How you represent yourselves to employees-to-be is very relevant to the success of your business. That’s because as you recruit talented people, your overall expertise and capabilities grow along with your employee pool. Your two brands don’t exist in a vacuum. There is always cross-contamination—for the better or worse. One example is Google—a fun, ultra-modern, Internet-savvy brand has since paved the way to an exceptional employee brand.

Even still, building an effective employee brand takes special attention. When it comes to your employer brand, take the time to get to know yourself. Conduct polls both inside your organization and outside to accurately gauge where you stand. From there, you can build a campaign that’s specific to hiring top talent—maximizing your advertising dollars spent. At Buyer Advertising, we recognize the critical importance of an employer brand, and in many cases, work specifically towards redefining that aspect of your company.

Tune in next week for more tips on building your employer brand!