Last week, we had the chance to discuss your two brands: your company and your employer brand. This week, we’d like to unpack it all and offer some practical advice for moving forward developing your reputation as an employer.

After reading our last entry (you did read it, didn’t you?), you understand the importance of developing your employer brand. Let the information you gathered from your research step help direct your advertising and marketing recruitment efforts. If you have dissatisfied workers in your ranks, launch employee rewards programs, incentive programs, and specialized internal advertising to bolster the sagging morale. Likewise, if people just don’t know much about you as an employer, that’s an indication to hit the magazines with some advertising, start a social media presence on sites like Facebook and Twitter, and use other media to get the word out about why working at your organization is a great idea.

In any case, take the time to develop tangible assets like your Employee Value Proposition. And plan, plan, plan. That’s why experts like us at Buyer Advertising exist—to maximize the effectiveness of your employer brand and deliver the talent needed to make your business succeed.

Until next time,
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