It’s a great resource for job seekers. It’s also an invaluable tool for job recruiters. Since its inception, LinkedIn has been the go-to hub for everything career related. And why not? Not only can this sensation site allow prospective candidates to share recruitment leads and help build their own career-boosting community, employers can view credentials of potential employees with only a few clicks of the mouse. But how can employers promote themselves the most effectively? Read on for some quick fixes and important tips.

Fill out EVERYTHING. Every piece of information you transcribe into LinkedIn—no matter how small—is fodder for helping your SEO rankings and providing critical data for employees-to-be. It may seem tedious, but list every piece of information you can as an employer as LinkedIn requests. Even if that includes size and location of your organization and hours of operation.

Lend a helping hand. Get proactive about your presence. Offer recommendations to former employees and send messages to like-minded companies. The more you grow your circle of contacts, the more attention you’ll gather.

Plug it in. Connect your LinkedIn site to your existing assets—think blog, Facebook, Twitter, and webpage. Not only will you provide a resource to those candidates casually learning more about you, you’ll also provide at-a-glance information that helps you disseminate critical information—information that helps a candidate base make better, more informed decisions.