Monitoring Social Media


At first, it seems like an easy proposition—setting up an account on Facebook or Twitter and keep running updates about your company. After all, millions of teenagers and grandmothers do it every day. But there are unexpected challenges that come with a company staking a claim in new media venues: obstacles that get in the way of maintaining a neat and orderly operation that distributes the content you want while building your own community.

Disruptions to your social media strategy come in two distinct flavors: spam and negative feedback. To manage both, it’s not simply enough to set up static safeguards (ie. fan and comment approval systems); you need to actively police your wall, Twitter feed, or blog comments.
Spam can come as supposed fans posting messages on your own wall: solicitations to visit a specific blog or buy prescription medicine online. Oftentimes, spammers will target your industry specifically to lessen the chance that their missive will be detected. As a good policeman of your content, delete all spam messages immediately, and block the spammer from your system. Trust us, you’ll have a cleaner wall in the long run.

While criticism can be constructive, negative or angry feedback on your wall can be distracting and damage your reputation in an online space. By all means, answer questions and do your best to engage your community, but outright “troll” messages should be deleted. If a message is angry but making a valid point, engage a fan in a more personal way using a messaging system, and leave the public drama behind.

Until next time,
Buyer Advertising

Striking Back Against Facebook Spam


Once a ripe garden of opportunity, Facebook has become a haven for spammers who would cloud your walls with offers of weight loss products, cheap online colleges, and, ahem, various pills and medicines for those of the male persuasion. And with some clever solicitors enjoying social media conversion rates as high as 47%, it’s no wonder they’re camping your site and peddling their electronic wares. Don’t let it happen! Here are a couple of tips to keep your messages clear and you boards spam free.

Should you encounter an advertisement on your company’s Facebook wall, the important thing is to take immediate action. You could simply delete the message from your wall, but many spammers will test a site’s responsiveness with a single message before unleashing a wave of spam that could clutter things up. Even a few hours exposure can be effective for a spammer—not to mention the possibility of “friending” your fan base for some one-on-one spamming at a later date. Block the user. Facebook makes it simple under your company’s account preferences.

A distant, much more virulent relative to Facebook spam, solicitations using your blog as a platform have become rampant. Typically, a poster will address a theme in your article before listing a service with associated website, but many don’t even take the time to include that level of detail. On an unmoderated blog, this can get out of hand—fast. One sure-fire solution is to turn on moderation, and only allow comments that an administer approves his or herself. If you’re on WordPress, spend some time learning about plug-ins that allow you to block commentors by IP, shrugging off habitual spammers and sending them back to the untamed, unnoticed wilds of the Internet where they belong.

Thanks for reading,
Buyer Advertising