Once a ripe garden of opportunity, Facebook has become a haven for spammers who would cloud your walls with offers of weight loss products, cheap online colleges, and, ahem, various pills and medicines for those of the male persuasion. And with some clever solicitors enjoying social media conversion rates as high as 47%, it’s no wonder they’re camping your site and peddling their electronic wares. Don’t let it happen! Here are a couple of tips to keep your messages clear and you boards spam free.
Should you encounter an advertisement on your company’s Facebook wall, the important thing is to take immediate action. You could simply delete the message from your wall, but many spammers will test a site’s responsiveness with a single message before unleashing a wave of spam that could clutter things up. Even a few hours exposure can be effective for a spammer—not to mention the possibility of “friending” your fan base for some one-on-one spamming at a later date. Block the user. Facebook makes it simple under your company’s account preferences.
A distant, much more virulent relative to Facebook spam, solicitations using your blog as a platform have become rampant. Typically, a poster will address a theme in your article before listing a service with associated website, but many don’t even take the time to include that level of detail. On an unmoderated blog, this can get out of hand—fast. One sure-fire solution is to turn on moderation, and only allow comments that an administer approves his or herself. If you’re on WordPress, spend some time learning about plug-ins that allow you to block commentors by IP, shrugging off habitual spammers and sending them back to the untamed, unnoticed wilds of the Internet where they belong.
Thanks for reading,