New Year Brings New ways to Save

Mobile technology has evolved rapidly in the last few years, and 2012 is promising new innovations for smart phone and associated technology. Swiping your phone is already a very accessible way to pay at many major restaurants. Mobile technology is also pushing in a new direction: coupons. Designed for touch-enabled smartphones like the Droid and iPhone, mobile coupons work work at the app level by displaying a coupon with a specific code that can be either scanned or entered into an online ordering system. And if the coupon out of date or expired? Too bad—it won’t display anymore.

Mobile coupons seem like a cute idea, but they make a lot of sense, too. It brings chronic coupon clippers up to date with new technology, and leads the bargain-savvy into logging on daily for the latest deals—meaning you’ve got an audience just itching to learn about your products. Mobile coupons are green, too. No paper needed.

Of course, there’s a ways to go before you can shelf your zip-lock bag full of Shaw’s coupons. You won’t find many storefronts (especially in mom and pop operations) that are happy to accept a coupon in the form of a picture on your phone. But the technology is both catchy and catching on: two ingredients needed for future growth. Keep an ear to the rails (and your hand on your smartphone).

Signing off for now,

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