Leveraging Your Base


Congratulations. You’ve set out to build a social media audience, and you’ve met your goal. Whether you’ve gone the route of Twitter or Facebook–or both–you’ve enticed the crowds and proved yourself a social media success. So now what?

The power of many is the opportunity that your audience provides. Consider this: tapping into a large group of people at once, through the power of the Internet, to help with a question or challenge you’re facing. Companies like Mountain Dew have, in the past, used their social media network to let fans vote on the new look of their brand. Meanwhile, businesses like Kickstarter tap their audiences to raise funds for good causes. Companies have also been known to call on their fans directly for creative talent or to find leads.

At the same time, you want to be smart when it comes to tapping your audiences. Don’t give away more information than you’d like about your current strategy, and don’t reveal clients that would prefer to stay anonymous. And remember—this goes for double if you’re a publically-traded company—never admit you’re in dire need of help. Keep it positive, remain excited for new opportunities that your own personal crowd can bring you, and await (and hopefully receive!) some powerful results.

Until next time,
Buyer Advertising