Much like Digg, StumbleUpon is a site that’s rapidly gaining popularity. What does this mean for businesses? An opportunity to drive new traffic to your social media sites. StumbleUpon (www.stumbleupon.com) is revolutionary in that it’s a highly personalized experience for every user: as a person votes on what sites he or she likes, the portal picks up on interests and suggests new sites to satisfy their tastes. Think Netflix, only without the monthly fee.
This model is a great business opportunity because, as a business, you have more control over the way your content is presented. Unlike the also-popular Digg.com, registering a site with StumbleUpon is more individualized. You must a) visit a site either through StumbleUpon’s portal or by using their toolbar, and b) type in your URL and then “Thumbs Up” your site.
If you’re the first to register a page on StumbleUpon (say, your company blog), you’re in a very good position. You may set up searchable criteria by listing “topics” that your site covers. You can add tags. You can write a review. You even have the option of naming your site appropriately—something that you might not want to trust to an average web-surfer.
Once your site is in the system, StumbleUpon users can encounter your site if their interests match the particular tags you’ve defined for your page. This is a great feature. By attracting relevant consumers, you’ll be cutting down on spam messages and increasing the odds of generating a dialog concerning your subject material: the Holy Grail for social media content managers.
StumbleUpon is up and coming, and a great diversion for Internet surfers. Turn their rec time into face time for your organization.
Till next time,