Designing a Recruitment Page that Works Well on Mobile Devices

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image_11Recruiting top talent can be difficult in a competitive market. A solid recruitment strategy is very important in attracting the right candidates to your company. As technology continues to evolve, you should keep up with current trends.

With that in mind, it’s important to understand that smartphones have surpassed desktops regarding the primary method individuals use to access the Internet. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent in 2014 according to research by comScore [1]. In addition, 86% of active candidates surveyed by Kelton Research use their smartphone to begin a job search, and 70% of active candidates want to apply via a mobile device [2].

When designing a recruitment page, the functionality of the website is critical to reaching users who are not only working from a desktop but also from a mobile device.

Utilizing new Technology

Recently, Google has developed an algorithm tailored specifically to mobile devices, making it easier for the user to find websites that are mobile compatible. This new algorithm introduced by Google rewards mobile-friendly websites by providing a boost in rankings, taking precedence over non-mobile optimized websites. In this ripe field of cutting-edge technology, incorporating a mobile- friendly recruitment website gives your company an advantage.

Design Time

Your IT team is your best friend when it comes to designing a website that is functional across a variety of platforms and devices. What works with an iPhone will not always work the same with an Android. However, you do not necessarily have to make two different versions of a website to make it mobile friendly. Small adjustments, such as changing the view from portrait to landscape and decreasing text size, can help make your website accessible from virtually any device.

Reaching out to More Prospects

Millennials, especially, have embraced technology to its fullest. Downloadable apps are available for almost every major website. Imagine a mobile app for your company that would allow prospective recruits to search and apply for jobs, upload their resumes, receive job alerts, join talent groups, and hear firsthand what it’s like to work at your company. As job seekers are using their smartphones more and more in the job search, it is your responsibility as an employer to adapt to these changes in technology. The results will be beneficial to potential employees and your company.

[1] https://www.comscore.com/Insights/Blog/Major-Mobile-Milestones-in-May-Apps-Now-Drive-Half-of-All-Time-Spent-on-Digital

[2] http://thehiringsite.careerbuilder.com/2015/01/19/2015-is-year-of-mobile-recruiting/

Using Technology to Anticipate Your Future Hiring Needs

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image_08Whether you are a startup business or an already established company, planning ahead for the future is a necessity. Being prepared for the future means considering where your company is at today and where you would like it to be tomorrow. Find out how technology and strategic workforce planning can go hand in hand to help you anticipate your employment needs for the coming years.

Utilizing technology can make workforce planning more efficient and provide improved results. Special workforce planning software allows you to analyze your company’s current workforce trends and make educated projections for trends in the future. By plugging in internal and external data, software can help you arrive at more accurate results. Not only can software help you plan for the future, but it can also help guide you along the way by monitoring your progress and alerting you to any variations from the master plan.

Another key benefit is that software can help your company adapt to changing conditions. The talent that was critical for success a few years ago may not suffice in an environment with new challenges that demand new solutions. Workforce planning is not limited to software only, but utilizing your technological resources wisely can better support your executives, HR department, and hiring managers throughout the process. Have a one-on-one session with your IT consultant and discuss the kinds of workforce planning software that are available and which one in particular would be a good fit for your company’s needs.

In summary, using technology to plan for the future creates a culture where workforce planning is based on data and better equips executives in evaluating how changes in objectives and the environment impact staffing levels. Most importantly, approaching workforce planning in a way that fits your company’s needs and aligns with your future goals is key to a successful future.

 

Using Social Media to Recruit the Best New Graduates

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image_01According to a report by the National Association of Colleges and Employers, 8.3% of employers plan to add new graduates to their employee roster in 2015 [1]. Clearly, the combination of a solid college education and experience are coveted by most employers. While some recent graduates may not have obtained much work experience, their skills and freshness are still traits that most employers want in order to strengthen their companies. While recruiting and hiring recent college graduates is nothing new, there are new methods to ensure that you hire the best.

Waiting for prospective candidates to knock on your door is not one of those methods. Instead, you must think about how you can engage this young talent to build a strong foundation for your company. Employers in NACE’s survey are catching on to what it takes to use social media as a recruitment tool. You can avoid struggling with these methods of communication by utilizing the following tips to optimize your company’s social media presence and connect with young talent.

Build an Online Employer Brand

If you have not already done so, begin posting information about your company’s culture that features recent college graduates hanging out. Prominent social media platforms are excellent ways to introduce your company. Go beyond job listings and post company events and employee photos. Blogs written from the perspective of current employees can indirectly convey to college graduates why your company is the greatest place to work.

Make Personal Connections

Introduce the names of real people behind corporate HR social media accounts. For instance, @GreatCoJobs can include a line with names of people who update your Twitter account. Another example is for each person to have their own accounts, such as @StanAtGreatCo and @MaryAtGreatCo.

You can also humanize your company’s social media presence by granting people handling different accounts the freedom to interject their own observations and personality into updates.

Provide Exclusivity

Leave job postings listed on your corporate website and use social media to give followers something that is not readily available. Contests, impromptu virtual meetups and behind-the-scene peeks at your company are diverse ways to make meaningful connections.

Invest energy, time and strategic thought into recruiting the best new graduates. Your company could reap the payoff for years to come.

[1] https://www.naceweb.org/s11122014/job-outlook-hiring-2015.aspx

 

7 Steps for Recruiting Hard-to-find Passive Candidates

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image_02Passive candidates are highly sought after for their skills yet difficult to obtain in the current job market. Because they are already employed, passive candidates are typically content in their careers and not actively searching for new job opportunities. Find out how a 7-step process could help you in recruiting passive candidates.

1. Defining candidates

Make out a detailed list of a performance-based job description defining the requirements for the perfect candidate. This list goes beyond a simple job description; instead, it outlines the work that needs to be done. If you can confirm your candidate is competent and motivated to accomplish the work described, then you can be assured that person has the requirements for the position.

2. Finding candidates

A quick Boolean search can help you find a group of select candidates that fit your description. LinkedIn is another great way to get connected with passive candidates.

3. Contacting candidates

A compelling email or a brief voicemail is a great way to catch a potential candidate’s attention.

4. Discussing the opportunity

Engaging in a conversation about a potential job opportunity is not difficult; however, the way you deliver the discussion could either make or break it. An important thing to remember is to not pitch too hard too fast. This means taking the time to listen and determine what the person would require to seriously consider the offer.

5. Attracting the candidate

Selling the job is not always the key to persuasion. Find out what the gaps are between the performance-based job description and what they have accomplished. Express your concerns about these potential problem areas for growth. When your candidate tries to convince you of why they are qualified for the job, you know you are ready to move forward.

6. Focusing on career opportunity

Maximize the career growth opportunity rather than focusing on compensation. Convincing candidates that the opportunity presents the best option for them is a deal winner. You don’t want your candidate to be sold on the wrong reasons.

7. Hiring managers’ accountability

Holding your hiring mangers accountable to a certain standard of high quality is important. You want the best people for the job, but you also need a right fit in company culture.

Having a recruitment strategy in place specifically designed for passive candidates can help tremendously. This 7-step process, if followed correctly, is sure to land you passive job prospects.

How HR Analytics Can Transform the Workplace

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Analytical data can be used to improve many aspects of business. In the HR department, the efficiency of employees will directly impact the success of the organization. According to a 2013 survey by talent analytics software vendor SHL, 77% of HR professionals are unable to determine how their enterprises’ workfimage_015orce potential is affecting their bottom line, while less than half (44%) use objective data regarding talent performance to guide business decisions[1].

By scrutinizing data collected using HR analytics in reference to hiring costs, compensation platforms and turnaround rates, HR professionals can develop a detailed report giving them an edge when it comes to finding and retaining quality candidates. This information can also be used to predict workforce performance and identify potential high-quality members.

Performance Versus Responsibilities

In many cases, exceptional employees in one area could be weaker in others. By analyzing the information available, you can place specific employees in positions where they will excel. Putting a person in an area he or she is not familiar with could be setting the employee up for failure. Assigning positions based on strengths and demonstrated abilities from employee performance reviews can enhance the workplace. Although you may hire someone for a specific task, you never know what he or she is capable of in other locations.

Strategies Are Only as Good as the Data Collected

Not every HR staff member knows how to collect and collate various forms of data in order to develop a strategy. Companies will often turn to workforce management solutions and applications to help collect the information. Analytical software for the HR department will do all of the necessary calculations for you making it easier to spot flaws in the system. For example, do you know how much money is wasted when a new hire fails and is let go? These platforms may also show where that employee failed in his or her responsibilities in the first place.

[1] http://www.citeworld.com/article/2137364/big-data-analytics/how-hr-analytics-can-transform-the-workplace.html

The Importance of Candidate Screening, Evaluation, and Background and Reference Checks

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image_06When hiring new employees, screening, evaluating and examining their background and references are essential. These practices not only help to ensure that you’re hiring a high-quality staff member, but they also help to protect your organization from workers with a poor reputation, low work ethic or those who have committed a crime. Consider the following three reasons why these hiring practices are necessary before bringing new staff into your company.

Establishing the Qualifications of an Applicant

Checking the references and evaluating the claims made on an application or cover letter helps human resources staff determine whether or not a particular person is qualified to do the job that he or she has applied for. References provide insight about a person’s work habits, such as whether the worker shows up on time or has frequent unexplained absences. Screening and evaluating an application is how employers are able to verify that an applicant has the degree and experience stated on the form.

Evaluation of an Applicant’s Fit

Evaluating a job applicant’s past positions, experience and accomplishments helps determine whether or not he or she will be a good fit for the organization. Combined with speaking to the applicant’s references, a human resources professional can determine whether a job applicant has the right personality to fit into the culture of the organization. Employees who fit into the organization’s culture are more likely to succeed and stay with the company.

Protection of the Company

Conducting a background check on a job applicant ensures the safety of staff and the integrity of the organization. A background check may reveal that an applicant is not suitable for a specific position. A person convicted of theft may not be appropriate to hire as a bank teller or cashier, while someone convicted of drug possession or trafficking may not be appropriate for working in a pharmacy. This type of information can only be divulged through a comprehensive background check.

Because the hiring process takes a company’s time, energy and financial resources, taking these steps helps an HR department wisely manage these assets.

How Effective is Your Employee Pipeline?

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image_08An employee pipeline of key individuals and leaders to fill crucial roles is important for the organizational success of your company. The talent management process should focus on this, but it might miss the mark in some areas. For starters, some hiring managers and HR personnel have different views on managing employee pipelines. Hiring managers might put more emphasis on external candidates while HR focuses on relationship-building with internal candidates.

If you are nodding your head in agreement, it’s time to rethink your company’s recruiting process and begin working from a clear definition of needs and goals. No one disputes that a company’s success is largely based on the talent of employees. Nevertheless, your employee pipeline may have potential leaks when areas such as performance objectives or talent mapping remain unclear.

Begin identifying areas of conflict along with steps that will offer reliable ways to have an effective employee pipeline. Develop a plan to engage current employees, classify high potentials and explore various sources to know the type of talent your company needs to thrive.

Develop Internal Talent

How can you develop an employee pipeline that is impervious to competition, economic impacts or internal struggles? One way to begin is to create opportunities for entry-level and managers to learn skills that allow them to move up within the company. Tiered development opportunities that extend beyond the management team shows most employees that their input is valued. When they begin looking for a new position, they will know they can start with their current employer.

Identify High Potentials

In addition, tiered development programs help to identify employees with the best potential to fulfill needed roles. Make sure there is a sufficient level of transparency. Letting employees know that they are considered high potentials for promotion will affect their view of the company and of themselves.

Plan for Future Needs

This last point might seem redundant, but many companies fail to plan for the skills, education and experience necessary to fill certain roles. Planning reveals where on the spectrum current employees are to fill prospective roles. Old job descriptions often change as industry dynamics change.

Create a development-focused culture and you can have an effective employee pipeline to face business challenges today and in the future.

Common Hiring Mistakes Companies Make

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image_10You hire a promising candidate, but within a month, you are cringing at your decision. What went wrong? Hiring mistakes are costly and frustrating, yet even the most seasoned managers make them. Build a better team by identifying which of these hiring mistakes you might be making and how to fix them.

Too Many or Too Few Criteria

You have an idea of what the position requires, but do you know the specifics? Before you interview for a position, create an outline of the exact skills, experience, knowledge and personality traits you seek. At the same time, having too many criteria will kill your focus. Stick with six to eight critical points.

Hiring for Skills or Personality Alone

A candidate can have ideal skills but a personality that clashes with your company mission, or they can sweep you off your feet with their personality yet lack critical experience. Balance experience and behavior-based interviewing techniques, and resist hiring anybody that fits your company in only one of the two ways.

Not Asking Follow-up Questions

“I’m a very fast learner,” the candidate says. Should you take them at their word and move on? An interview is a fact-finding mission. You need proof that your candidate’s assertions are true. Always ask specific experience-, behavior- or job-based follow-up questions.

Not Identifying Previous Mistakes

Why have your previous hires failed? Most managers can list the reasons easily, but few will have incorporated those points into the hiring process. For example, if you have a job that looks solitary on paper but requires frequent contact with vendors, make sure that you ask about communication skills.

Not Having an Entrance Strategy

Many otherwise perfect hires will fail if they do not get thorough training and oversight when they start. If you do not have a good training plan, the resources to scrutinize their initial performance or a solid structure of expectations, you might as well not be hiring.

Small shifts in hiring practices can eliminate many mistakes. With these changes, you will open the door to building a stronger team and better company.

Hiring Strategies for New Graduates

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image_24Smart businesses need new talent to remain competitive. Attracting new college graduates with fresh perspectives, enthusiasm and ambition requires Human Resources to develop effective strategies for tapping this pool of talent. Recruitment should include methods for fine tuning mutual fit between candidates’ skills and company needs as well.

Identifying Student Groups

There are four groups of students that HR should target:

  • Broad student populations when a large number of similar positions are available
  • Specific majors that meet knowledge requirements for particular departments
  • Post-graduates for specialized or upper-level positions
  • International students with unique skills

High-touch tactics to reach these groups include career fairs, on-campus presentations, faculty recommendations and engaging alumni who already work for your company. These methods are more effective when coupled with the use of social media to communicate unique benefits your company offers. Apply your strategies at the sophomore and junior levels for pre-recruitment activities too.

Evaluating the NCG’s Fit for Your Company

As an enticement to NCGs to sign up and to ensure a good fit for their skills and the needs of the company, job internships are an ideal way to accomplish both goals. Unlike candidates who arrive with years of experience, NCGs may have unrealistic expectations regarding job requirements and responsibilities, which can be adjusted as they cycle through temporary positions.

Even if they were introduced to the company through summer internships, placing them in a full-time rotating internship program over six months to a year provides them and the company a mutual evaluation of skills, expectations and motivating factors. When managed correctly, these programs lead to well-integrated, satisfied and efficient employees.

It Is Not All about the Money

Any college graduate is eager to receive his first paycheck, of course. Salary is not the only incentive for fresh graduates, however. They also consider the non-monetary benefits. Top among these are health insurance, vacation and opportunities for professional growth. Popular among new college graduates are companies that offer comprehensive training and both upward and lateral mobility. So, make sure your NCG hiring strategy is tuned to meet these expectations as well.

How to Hire Motivated Employees

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image_18Talented, skilled, dedicated and motivated employees generate an incalculable return on investment for your business. Motivating current employees is hard enough, but it is far easier when your HR department recruits candidates who already show passion and pride in their current work.

Key Traits of Motivated Candidates

Search for recruits who will become engaged with your company by looking for the following characteristics:

  • The correct candidate has a record of initiative and seeing assignments through to the desired result.
  • Their resume displays a tendency to lead, whether through projects, teams, products or industry initiatives. These leadership positions may be technical or managerial.
  • The best candidates intrinsically view problems as invitations to work harder rather than impediments to progress.
  • Even the best employees make mistakes or encounter insurmountable obstacles. In the face of these, motivated employees maintain an irrepressible enthusiasm. Furthermore, they draw useful, positive lessons from such situations.

Are They Looking for Change for the Right Reasons?

Employees can become discouraged with little or no effort on the part of management. Ignoring their efforts, leaving them out of decision-making, using fear to motivate or failing to challenge their creativity are well-known ways to sap employee vigor.

Employees engaged in the company’s business are constantly looking to do more, to take on new projects, learn new skills or find ways to do their current tasks more efficiently. They become dissatisfied when these desires are thwarted or they are not allowed flexibility in how and when results are delivered.

Keep in mind such circumstances when discussing their reasons for considering a change of employers. These provide clues to whether the person feels they cannot spread their wings or that they are simply bored or looking for a larger paycheck.

Start Off on the Right Footing

Once you have identified your motivated recruit and have discussed pay, benefits and working conditions, be sure to uphold your end of the deal. If the employee does not feel that he or she is receiving what was promised, performance may be negatively impacted from day one.