Category: Employee Engagement

Ways to Boost Morale in the Workplace and Promote Productivity

Posted on by Buyer Advertising
SHARE THIS

image_29Unhappy employees make for unproductive employees, which is why it is so important to work hard to boost morale in the workplace. Businesses of any size can benefit from these tips to create a more positive, efficient and enjoyable work environment for all personnel.

Recognize Personal Moments

According to Forbes, one of the key ways to boost morale is to show employees that they are recognized and appreciated as individuals, even outside of the workplace [1]. That means remembering key dates like birthdays or anniversaries as well as commemorating special moments like weddings or the birth of a child. Gifts and cards need not be expensive, but they can show employees just how valued they are.

Invest in More Affordable Fringe Benefits

Mark Shields writing for CNN highlights the value of fringe benefits for employees. Says Shields, “Good hearted and tough minded are not mutually exclusive in labor-management relations [2].” Paying for things like employee health insurance premiums, employee parking, coffee in the break room or staff transportation is tax deductible for most businesses, but these benefits do more than just make employees happy. Boosting morale in these fringe ways can be more affordable than increasing salaries, and it can go a long way in terms of productivity and reducing turnover.

Let Managers Serve the Rest of the Staff

A great tactic for improving morale is to reverse the hierarchy in the office for a few hours. Corp! Magazine suggests having upper-level management host a pancake breakfast for staff [3]. Donning an apron and cooking pancakes in the office takes just a morning, but it can be a fun reprieve from everyday tasks and an affordable way to create a more positive environment for staff.

Incorporate Philanthropic Activities

Stepping away from corporate obligations and doing something positive for the community is a wonderful way to boost morale. As a bonus, this also improves your company’s brand image. Entrepreneur suggests employees a few free hours each month to volunteer while on the clock or leaving the office as a group to volunteer locally [4].

 

 

 

[1]  http://www.forbes.com/sites/cherylsnappconner/2014/09/11/6-ways-to-increase-employee-morale-and-performance-without-giving-a-raise/#5031175f6997

[2] http://www.cnn.com/2005/POLITICS/09/05/treating.workers.right/

[3] https://www.corpmagazine.com/human-resources/fun-and-inexpensive-ways-to-boost-morale-during-tough-economic-times/

[4] http://www.entrepreneur.com/article/220000

 

 

How to Get Employees Excited About Your Company’s Brand Image

Posted on by Buyer Advertising
SHARE THIS

image_29Forbes reminds businesses that strong brands aren’t created exclusively in the marketing department [1]. Instead, every employee in the company contributes to its brand and image. Having employees who fulfill their contractual obligations is a far cry from employees who act as brand ambassadors even when they are off the clock. These suggestions help get employees excited about your company’s brand image.

Involving Employees in Social Media Campaigns

Employees have a unique and credible position in social media. Unlike executives or owners, who the public may believe have an agenda, employees can feel like a more realistic, friendly and legitimate source of information. That’s why it is so important to have employees feel free to contribute to and participate in social media campaigns. At Nokia, for example, employees are encouraged to talk about the brand on personal social media, and they have the freedom to give their honest opinions [2]. Social media expert Jenny Kuglin also suggests having staff take photos at work, during holiday parties or whenever something exciting happens involving the brand [3]. Using these photos on social media is a captivating way to show the genuine side of the brand, and it also excites the employee who took the picture.

Give Employees Product or Service Discounts and Perks

Small Business Trends pinpoints one of the key ways to generate interest in a brand: provide employees with discounts to offer friends and family [4]. This makes employees feel like an insider with valuable information, which in turn makes them more likely to speak positively about the brand. Those who receive the discount will have a better overall experience to know they got a deal, which keeps the positive momentum going.

Recognize Their Efforts

Turning employees into brand ambassadors and making them feel genuinely excited about the brand is not an easy task. When it does happen, reinforce what a great thing it is by recognizing the employee. According to Entrepreneur, this could be as simple as commemorative shirts for staff or a mention at a meeting if someone gets positive attention for the brand on social media [5].

Together, these tips can be integral in getting employees excited about your company’s brand.

 

[1] http://www.forbes.com/sites/williamarruda/2013/10/08/three-steps-for-transforming-employees-into-brand-ambassadors/

[2] http://linkhumans.com/blog/how-nokia-employees-brand-ambassadors

[3] https://www.rivaliq.com/blog/expand-your-online-branding/

[4] http://smallbiztrends.com/2014/09/turning-employees-into-brand-champions.html

[5] http://www.entrepreneur.com/article/241560

When to Introduce Recruits to the Company Handbook

Posted on by Buyer Advertising
SHARE THIS

image_28According to Sarah E. Needleman of the Wall Street Journal, the hiring process is one of elimination, getting rid of unsuitable candidates to end up with the best choices [1]. Along the way, there are screenings of cover letters, application reviews, personal interviews and even studies of past employment. Many hiring managers wait until after a candidate has been hired before showing them the company handbook, but that might be a mistake.

Benefits of a Company Handbook

A company handbook, which in today’s digital world need not always be printed and bound, does the following:

• Shows employees where to go for HR help
• Introduces the dress code or behavior policies
• Explains management and leadership techniques
• Showcases benefits for employees

However, a company handbook can do a lot more than serve as a map for new recruits. In some cases, like the investment firm The Motley Fool, the company handbook was made public and served as a recruitment tool [2]. By outlining perks of employment as well as an irreverent, appealing company culture, the handbook actually brought in more candidates for future positions.

Introducing the Company Handbook Before the Interview Phase

Because a company handbook can reinforce the brand of a company, introducing the handbook to top talent can encourage a desire to want to belong to an organization that leads the industry or is simply a fun place to work. According to the U.S. Small Business Administration, a company or employee handbook can also include details like any standards of conduct, compensation protocol and vacation leave policies [3]. Recruiters will notice that these are often key questions and issues brought up at interviews. Streamline the interview by offering candidates access to the company handbook in the days or weeks prior to a face-to-face or video meeting.

Reintroduction on Day One in the Office

When new recruits show up for their first day of work in a new position, having a physical copy of the company handbook is often a smart idea. Include a page or document, typically called an employee acknowledgement page that can be signed by the employee verifying that it has been read and agreed to [4]. It’s a good idea to offer to meet one on one to discuss any aspects of the company handbook that are confusing or unclear to the new hires.

 

[1] http://www.wsj.com/articles/SB10001424052748703808904575025250789355156

[2] http://www.businessinsider.com/how-one-company-is-using-its-employee-handbook-as-a-recruiting-tool-2014-8

[3] https://www.sba.gov/content/employee-handbooks

[4] http://www.inc.com/guides/2010/06/what-to-include-in-employee-handbook.html

 

How Annual Performance Reviews Can Help or Hurt Employee Retention Rates

Posted on by Buyer Advertising
SHARE THIS

image_06The findings of a survey from the Harvard Business Review show that 65 percent of employees feel more engaged with their company when their performance reviews are aligned with corporate goals [1]. Achieving employee engagement is key when it comes to employee retention, so unlocking the potential of the performance review is important. However, it turns out that an annual performance review can both hurt and help employee retention rates in a variety of ways.

Annual Reviews Might Not Be Enough

Annual reviews, in and of themselves, can be a positive thing and a great way to engage employees, offer credit where it is due and ensure that both employee and manager are on the same page. Margaret Jacoby, writing for the Huffington Post, believes that relevant feedback needs to be offered throughout the year [2]. More opportunities for open communication can ensure employees are satisfied and willing to stay on in the company.

Winging an Annual Performance Review

Whether an employee performance review is an annual event or something that takes place quarterly, it is perhaps the only chance for a mid- or entry-level employee to have a frank discussion about pay, job title and expected duties. When the reviewer goes into the meeting without adequate preparation, it can be a slap in the face to employees who have worked hard for recognition. Worst of all, according to Forbes, is simply offering the same advice or review as the year before [3].

Providing Detailed Feedback

When offered in a timely fashion and combined with quarterly appraisals to keep employees on the right track, an annual performance review can go a long way in promoting staff satisfaction, which in turn leads to higher retention rates for a business [4]. One way to provide a satisfactory annual performance review is to offer detailed feedback. The manager providing the review should do their homework, offer praise in the areas required and speak candidly with employees.

A thoughtful quarterly or annual review can be a tremendous tool for managers interested in increasing employee retention rates. However, reviews that are poorly done, delayed or not accompanied by year-round feedback could actually reduce employee engagement and satisfaction.

[1] https://hbr.org/resources/pdfs/comm/achievers/hbr_achievers_report_sep13.pdf
[2] http://www.huffingtonpost.com/margaret-jacoby/the-worst-advice-ever-hea_b_7444356.html
[3] http://www.forbes.com/sites/ericjackson/2012/01/09/ten-reasons-performance-reviews-are-done-terribly/
[4] http://www.businessweek.com/managing/content/jan2011/ca20110114_156455.htm

What Are the Best Practices for Achieving Workforce Diversity?

Posted on by Buyer Advertising
SHARE THIS

image_014Diversity in the workforce is a proactive undertaking that is much different from the legally binding requirements of affirmative action and equal employment opportunities. A diverse workforce takes into account much more than gender, race and ethnicity. These best practices will help your organization set and achieve reachable diversity goals.

Start at the Top

Just like a parent should set an example of desired behavior before expecting their children to follow, so should the leaders of your organization. A diverse management team shows that you’re committed to the cause from the bottom up and the top down. The top members of the organization should speak positively of diversity and communicate their commitment to this ideal situation. Be sure to include a business case for diversity that can be shared with your stakeholders and other interested parties.

Create Organizational Diversity Goals

Simply having the idea of “diversity” on the minds of hiring managers isn’t enough. The human resources staff, hiring managers, CEO and others must come together to create organizational goals around diversity. Perhaps this means adding a new manager with a different cultural background or considering the addition of staff with unusual experiences. Whatever the goals are, they need to be in writing and widely shared.

Enact Mentoring Programs

A work site mentoring program shows that you’re committed to helping diverse members of your staff achieve their personal and professional goals. Mentors can be within your organization or from partnerships you have within the community, such as at local colleges and universities. The mentoring program should include activities during the workday as well as optional events during evenings and weekends.

Recruit Widely and Broadly

While every organization has their favorite recruitment events and locations, expanding beyond these can help you achieve your goals for a more diverse workplace. Look to partnering with community organizations in your city as well as those in nearby small towns and villages where recruitment events are rare. Take your show on the road to satellite campuses of large universities. Consider recruiting from vocational schools and community colleges where appropriate.

 

How to Effectively Implement an Employee Referral Program

Posted on by Buyer Advertising
SHARE THIS

image_01Contrary to what some people might think, not all employers can access an infinite flow of resumes at any time to find a qualified job applicant. For most hiring managers and HR professionals, their schedules are filled with daily tasks that make it harder to devote enough time to recruitment. Nevertheless, part of their role within the company is to find candidates that have the skill, ability and cultural fit for their organization.

One possible answer is hiring via employee referrals. Some studies show that a top source for quality hiring comes from employee referrals. Companies who use employee referral programs have average retention rates of 46 percent, and referral programs can save organizations $3,000 or more per hire [1]. The challenge then becomes implementing a sustainable, well-functioning employee referral program to make the hiring practice less challenging.

Develop a Comprehensive Program

Simply asking employees to hit the streets and recruit is not enough; you should develop a comprehensive plan that clearly communicates the program’s objectives and hiring goals. Even if you engage your top sales team, this does not automatically make them the best recruiters.

Communication and training should be part of the employee referral program. This will acquaint your employees with policies and company rules surrounding recruitment. Additionally, training gives you an opportunity to teach employees how to talk positively about the company.

Some organizations find that asking employees to look for talent at industry conferences or association meetings expands the opportunity to find prospective recruits. The goal is to encourage employees to refer new acquaintances in addition to people they already know.

Select Common Sense Awards

How you decide to reward employees for referring quality candidates is typically based on your desired level of employee engagement. While cash rewards are typically the top incentive, some employees are equally satisfied with extra time off or travel bonuses.

If you choose cash rewards, you might want to pay employees in portions. You can pay part of the reward upon hiring a candidate, and more is paid after the new employee completes the probation period. Final payment could be made after the employee’s first anniversary.

Organizations can gain several benefits through an effective employee referral program. The program helps to reduce the burden on one person or department for finding top talent. When implemented effectively, the program can increase employee engagement.

 

[1] https://www.recruiter.com/i/10-employee-referral-program-fast-facts/

Hiring Techniques to Reduce Employee Turnover

Posted on by Buyer Advertising
SHARE THIS

image_02The hiring process is not only an economically costly endeavor for a company but a time-consuming one as well. When a relatively new hire jumps ship to join the team of some other company, all the resources that went into hiring and training that staff member are for naught. These three hiring techniques can help employers reduce employee turnover.

Make Sure the Candidate is the Right Fit

During the candidate interview process, Human Resources specialists and managers must take care to ask the right questions to ensure the candidate is the right fit for both the job and the organization. In addition to ensuring that a candidate has the right skills and educational background to do a job, he or she must also be a good fit for the manager and the corporate culture in order to succeed and stay loyal to the organization.

Regularly Review Employee Needs

Employers should take the time to understand what employees want. Flexibility in scheduling, telecommuting, job sharing, tuition reimbursement and other benefits may be more important than significant salary increases. Candidates can be asked during the hiring process about which benefits comprise the most important parts of their compensation package. Human Resources can address these employee needs during the hiring process and as an ongoing strategy to retain highly qualified staff.

Create and Maintain a Positive Work Environment

Candidates should be treated in a positive manner right from the start. The organization should be able to explain how employee recognition works and how achievements and goals are rewarded. Candidates typically want a position that will challenge them and motivate them to work their way up the corporate ladder. Tangible examples of awards, recognition and praise can be provided to candidates during the hiring process. This shows applicants that the organization is committed to maintaining a positive work environment. These actions also show that managers and the Human Resources department recognize successes. Candidates want to know that they will be appreciated and respected for their work and effort.

 

Managing Perceptions in the Intergenerational Workforce

Posted on by Buyer Advertising
SHARE THIS

image_04Due to the tough economy since the Great Recession, many people of retirement age have elected to remain in the workforce. At the same time, new college graduates are entering the workplace, creating a dichotomy of older experienced employees and young tech-savvy workers. Managing the perceptions that each generation has of the other helps to ensure that the intergenerational workplace is one of productivity and respect.

Changing Attitudes Through Mentoring

Human resources personnel can set up mentoring programs within the workplace by pairing a more experienced senior staff member with a new employee. The young person gains inside knowledge of the company’s policies and politics while the longstanding team member can learn about the use of social networking and the newest tech advances in the workplace. Mentoring helps different generations gain appreciation and respect for each other.

Judging Books by Their Covers

While the Baby Boomers and older generations may be clean-shaven and accustomed to wearing business suits or ties to work, younger employees may be strolling into the office with multiple tattoos, body piercings, colorful hair, torn jeans and hoodies. They may perceive the older staff as stuffy and boring, while older workers may see the new team members and find them to be disrespectful or even lazy. Accepting differences in appearance and setting basic company dress codes helps to manage perceptions and underlying attitudes about competence and intelligence.

Speaking Their Minds

Members of the newest generation of workers often feel free to speak their minds in any situation. This may cause older employees to become stressed and frustrated because they were taught to keep their opinions and politics outside of the office. Human resources personnel can encourage communication by writing easily understood policies on the voicing of political beliefs in the workplace and coaching staff on appropriate workplace expression and conduct. Positive reinforcement is preferred over discipline.

Key Factors in Talent Attraction and Retention

Posted on by Buyer Advertising
SHARE THIS

image_06Attracting and retaining the best employees is no easy feat, even for the most experienced HR manager. While the specific details of a contract vary among firms and industries, there are some common denominators in talent attraction and retention.

Get the Compensation Right

Financial compensation is the biggest factor that employees consider when accepting an offer or choosing to stay with a company. Before an interview, research what a competitive salary might be. Once talent is hired, don’t wait to be asked for a raise; increase salary commensurate with skill and dedication so that your employees won’t be lured elsewhere. According to Inc., you should “pay market, or above, as soon as you can. It’s a sign of respect. And most of the best ones won’t ask [for a raise]. They’ll just eventually get frustrated and leave. [1]”

Establish Your Role as a Coach, Not a Manager

Forbes writes that HR managers should “try to balance giving…team members the authority, the tools and the space they need to do their jobs – empowering them – and staying checked-in as they execute their responsibilities [2].” The best talent in any industry needs to have the freedom to do well, and good employees shouldn’t feel micromanaged at every turn. Those that have independence in their jobs tend to do well and have the desire to stay with the same employer.

Provide and Advertise Perks of the Job

Small incentives and perks are often not specified along with the more important aspects of an offer like salary or flexible work hours. However, many employees appreciate and notice the smaller touches like free breakfasts on Fridays or complimentary dry cleaning once a week.

Create and Showcase Clear Paths to Advancement

Without a doubt, the potential for promotion is a significant factor in both attracting and retaining top talent. During the hiring process, emphasize the potential for advancement within the company. Then, says the Wall Street Journal, “promote from within whenever possible [3].” This shows employees that there is room to grow, which might discourage them from switching to a new company in order to advance their careers.

 

[1] http://www.inc.com/jason-lemkin/how-to-retain-star-employees.html

[2] http://www.forbes.com/sites/elenabajic/2013/07/15/the-6-steps-for-retaining-good-employees/

[3] http://guides.wsj.com/small-business/hiring-and-managing-employees/how-to-retain-employees/

 

Common Hiring Mistakes Companies Make

Posted on by Buyer Advertising
SHARE THIS

image_10You hire a promising candidate, but within a month, you are cringing at your decision. What went wrong? Hiring mistakes are costly and frustrating, yet even the most seasoned managers make them. Build a better team by identifying which of these hiring mistakes you might be making and how to fix them.

Too Many or Too Few Criteria

You have an idea of what the position requires, but do you know the specifics? Before you interview for a position, create an outline of the exact skills, experience, knowledge and personality traits you seek. At the same time, having too many criteria will kill your focus. Stick with six to eight critical points.

Hiring for Skills or Personality Alone

A candidate can have ideal skills but a personality that clashes with your company mission, or they can sweep you off your feet with their personality yet lack critical experience. Balance experience and behavior-based interviewing techniques, and resist hiring anybody that fits your company in only one of the two ways.

Not Asking Follow-up Questions

“I’m a very fast learner,” the candidate says. Should you take them at their word and move on? An interview is a fact-finding mission. You need proof that your candidate’s assertions are true. Always ask specific experience-, behavior- or job-based follow-up questions.

Not Identifying Previous Mistakes

Why have your previous hires failed? Most managers can list the reasons easily, but few will have incorporated those points into the hiring process. For example, if you have a job that looks solitary on paper but requires frequent contact with vendors, make sure that you ask about communication skills.

Not Having an Entrance Strategy

Many otherwise perfect hires will fail if they do not get thorough training and oversight when they start. If you do not have a good training plan, the resources to scrutinize their initial performance or a solid structure of expectations, you might as well not be hiring.

Small shifts in hiring practices can eliminate many mistakes. With these changes, you will open the door to building a stronger team and better company.