Category: Advertising Trends

Optimize Your Spend Toward Qualified Applicants with Programmatic Advertising

Posted on by Buyer Advertising

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With any marketing efforts, budget matters—especially in times like these. Programmatic job advertising has redefined recruitment marketing and the way companies post their openings on job boards. Standard pay-per-click advertising often directs much of a company’s budget towards easy-to-fill jobs, resulting in paying for too many clicks, while hard-to-fill jobs lack in exposure and applies. Paying for excess clicks (candidates) can waste up to 30% of a company’s advertising budget.

Implementation of programmatic job advertising allows a company to take control of their budgets by setting up rules for how many clicks/applies they want to receive for each job. In addition, programmatic job advertising removes the guess work of determining which job boards are most effective, by allowing for real-time data analysis at the job level. Through its flexible spending model, companies can adjust media spend across a diverse range of job boards and optimize towards KPIs such as lowest cost-per-click, lowest cost-per-apply, lowest cost-per-qualified-apply, and more.

The ‘Attract’ module of our Talent Engine platform combines human and technology to offer our clients a best-in-class option for programmatic job advertising. Our goal is to eliminate waste, drive better candidate flow, and improve ROI.

Let’s make the most of your budget. Buyer’s programmatic team is ready to leverage our resources and industry knowledge to meet your hiring goals. Contact us at 857-404-0864 or info@BuyerAds.com to learn more about our customized recruitment solutions.

“Google it!”— The growing solution for job hunting.

Posted on by Buyer Advertising

google for jobsGoogle for Jobs has been in the recruiting space for close to two years now. Emerging as the sleeping giant, eager to recapture the millions of job seekers who have made Indeed the number one job board today, Google for Jobs aggregates listings from job boards and careers sites and displays them prominently within Google Search.

Astonishing Results

According to our latest Talent Engine source analytics, on average, we’ve seen a whopping 441% increase in applicants and an 850% increase in hires from Google for Jobs when comparing Q1 2018 to Q1 2019 results for our clients.

What many organizations don’t realize is that in order to achieve similar results, your career site must be configured correctly for Google for Jobs to notice your content. Items include: job content, site structure/tags, even site maps—all need to be set up specifically for Google for Jobs to index your postings.

Buyer’s Talent Engine

We’re here to help. Our hiring platform, Talent Engine, is readily built to ensure your job postings meet the requirements of Google for Jobs and traditional SEO, ensuring you more quality candidates from Google than any standalone ATS.

We’ll Position You For Success

Google for Jobs is just one of many recruitment strategies that Buyer leverages to ensure our clients’ success. We are committed to staying ahead of industry trends and utilizing every opportunity for our clients to recruit top candidates. Contact us at 857-404-0864 or info@BuyerAds.com to learn more about our customized recruitment solutions that deliver results no matter the budget.

About Buyer

Buyer provides custom talent solutions that deliver the right candidates critical to our clients’ success. We cultivate unique Employer Brands that set our clients apart from the competition, while creating a personal connection with their future employees. Our industry leading search engine optimized hiring platform, Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze and track candidates through the hiring process – backed by a team of industry leaders with a passion for customer service. With a proven history of supporting a diverse mix of organizations for more than fifty years, we’re confident we’ll exceed your staffing expectations.

Does Your Website Work? How to Ensure You Get the Most from Mobile and Career Pages

Posted on by Buyer Advertising

image_16Does your company’s website work the way you think and hope that it does? If not, you may not be getting as much attention from prospective applicants who are qualified to work at your organization.

In today’s high-tech world, more than 77 percent of job seekers use the Internet as their primary source for finding leads and scouring open positions, explains an infographic from Beyond.com [1]. More than 84 million Americans use a smartphone to do their Internet searches, which means that your company’s recruiting and career pages need to be performing well in order to capture today’s top candidates.

Mobile Friendly

With most adults using smartphones to access the Internet, your website must be mobile friendly. Rather than having a separate mobile and traditional website, consider using a website with a responsive design. A responsively designed website is user friendly across devices and platforms. Responsively designed websites also rank well on all of the major search engines.

Social Media and Websites for Career Searches

According to a survey from Jobvite (featured on LinkHumans), more than 86 percent of job seekers use social media to find job openings [2]. This means that your organization needs to have both a great career page and an active social media account that is geared toward the type of candidates you are seeking. Your social media links should take guests to your career page or a landing page where users can enter search parameters to find current openings.

The Benefits of Responsively Designed Career Pages

If your organization is looking to hire tech-savvy individuals, a well-designed website is the first step to getting them knocking at your door. This is especially true if you are seeking new graduates who are well versed in the use of technology. Candidates who are highly comfortable with technology will use apps and text alerts to let them know when a job opening fitting their needs has been posted. Keeping your career pages optimized and up to date gets you fast results from candidates across the nation. Now is the time to make sure that your website is designed in a way that works well for all users.

[1] http://about.beyond.com/infographics/mobile-job-search-apps

[2] http://linkhumans.com/social-recruiting/jobseekers-social-media-study

Responsive Site Design

Posted on by Buyer Advertising
In today’s world, the Internet is one of the most important forms of media – and the share of internet usage on mobile devices such as tablets or smartphones is growing exponentially every year! This year, mobile browsing has the potential of overtaking traditional desktop browsing!

A responsive website responds to the screen size of the device you are viewing the website on. Instead of creating different websites for different devices, a responsive website rearranges the elements to fit any screen.

At Buyer, our interactive specialists can help you develop an engaging, dynamic website optimized for mobile browsing. Contact us today!

Why I Killed My LinkedIn Account

Posted on by Buyer Advertising

In a new article on HRExaminer.com, Heather Bussing details why she deactivated her LinkedIn account.

“I deleted my Linkedin Account last week. It’s not because I hate Linkedin…I killed the account because I don’t agree to their Terms of Service, and I don’t need LinkedIn enough to put up with it.”

Read the full article here.

Search Engine Optimization for Jobs

Posted on by Buyer Advertising

Your career site’s ranking on search engines such as Google, Bing, and Yahoo is based on what the search engine considers most relevant to user. Our Talent2You Job Optimization SEO solution from Buyer Advertising delivers an automated way for recruiters to attract talent directly to your career site!

View our YouTube video which goes into detail about SEO and how our Talent2You Job Optimization platform can help you:

Learn more by clicking here, and contact us today to discover how our Talent2You Job Optimization SEO solution can help you!

Socialize Your Public Relations

Posted on by Buyer Advertising

Influencing public opinion is oftentimes the lifeblood of small-, mid-, and large-sized businesses. And there’s no medium where this fact becomes more sharply crucial than media relations. What many public relations departments are learning is that social media, mobile applications, and “gamification” of a company’s more traditional assets can offer huge boosts to PR success. Here are a few emerging spaces for your public relations content to live—and how best to engage.

Pinterest – As one of the fastest-growing websites/platforms in history, Pinterest has assembled hundreds of thousands of fans, followers, and “pinners”. It’s a great time to engage these ready-made consumers of media by re-pinning messages and developing your own place on this gigantic virtual pin board.

Youtube – This media mogul has stumped many PR professionals for years. The trick to getting noticed is NOT to use your company’s video presence as a marketing platform, but rather to tell the human story behind your business. Evoke drama, get personal, and stay funny.

Twitter – The key to success in the Twitterverse: have an opinion. With scant few characters to punctuate your point, it’s up to you to figure out a way to connect with industry issues people really care about. Be specific and chatty—a high frequency of posts will keep you relevant.

Good luck!
Buyer Advertising
www.buyerads.com

Turkey Day Hiring Strategies—Online Edition

Posted on by Buyer Advertising

Congratulations—you’ve survived another holiday. As the season heats up, don’t fall in the habit of neglecting your hiring strategy. If you’ve taken a traditional approach to recruitment, it’s a great time to flesh out your online and social media plans. The best part: there are a lot of advantages attached to starting today.

The most important thing to remember is that an online hiring campaign isn’t strictly a game of numbers. You’ve furthering your employer brand. You’re increasing engagement. You’re disseminating information about your place of business. To evaluate effectiveness, you need to look at traditional online metrics including page views, landing page visits (if you’ve set up your system that way), and fan/follower counts. Actual conversions or hires remains a solid method to determine whether your campaign is working or not.

New, Web 2.0-savvy ways of tracking your hiring efforts include counting the frequency of re-tweets and searching out mentions of your campaign in other “new media” sources such as blogs and on personal posts. Using traditional and emerging metrics, evaluating your campaign makes a shift from quantitative to qualitative, but is still a very real and obtainable goal.

Until next time,

Buyer Advertising
www.buyerads.com

4 ‘DON’TS’ FOR TWEETS

Posted on by Buyer Advertising

Investing in your social media strategy—for recruitment or marketing initiatives—is a sound plan. Not only can you get your message out to more people in record time, social media can do it cheaper, faster, and more effectively.

The trade-off? There are a lot of pitfalls to make as a company exploring Twitter, especially those who are taking a first stab at the big blue bird. Here are 5 no-no’s to consider as you prepare to tweet.

1. Honking your own horn constantly. Good news is great. Good news 100% of the time is bad. Aim for a mix of announcements, industry information, and peeks behind your office doors. Above all, provide a reason for people to subscribe to your feed. Which leads us to number 2…

2. Not being a resource. Even though your social media output is free, provide value to your customers. Let people know what’s happening in your business, your field, and how they can improve themselves or their operation.

3. Spamming up followers’ feeds. Nothing makes netizens click “unfollow” faster than 5 tweets in one hour. Keep content brief and information moderate—a post a day, at most, will do the trick.

4. Being dull. Be confident. Be whimsical (but still professional). Mix up your messaging and use clever headlines to hook interest.

Signing off for now,

Buyer Advertising
www.buyerads.com

Steve Jobs and the Timelessness of Innovation

Posted on by Buyer Advertising

Last night, the nation began mourning the loss of Steve Jobs. His personality and brand represented more than just the genesis of a successful company (Apple Computer)—his vision and pursuit of new user experiences, as well as infusing life and charm into an all-too-often dry technology sector, changed history.

But if one were to distill his legacy to tactical moves, there’s a lot to unpack. Black turtlenecks instead of suits. Revolution instead of status quo. Calm, personal speeches instead of hackneyed, over-exuberant displays that similar companies had employed in the past (cough, cough, Microsoft). Above all else, Steve employed a willingness to ignore everyone else while following a rhythm all his own.

Innovation comes in many forms. For Steve, they were in the promotion of the user experience, and a new amalgamation of great music and geek tech. For you, they can be an exploration into new arenas, a marketing message unique to your organization that’s never been heard from before. Above all else, never stop innovating and amazing results will follow.

‘Til next time,

Buyer Advertising
www.buyerads.com