Tag: Branding

Effective Blogging Strategies for Recruitment

Posted on by Buyer Advertising

image_010Locating and then recruiting the right staff members is a challenge for any organization. As job candidates increasingly look to blogs, online postings and social media to search for jobs, one way that Human Resources personnel can recruit the top tier of applicants is by taking to the blogs themselves and enticing the best candidates to apply for openings within the organization. These top four blogging strategies for recruitment are effective and efficient at getting the most desirable person into the job.

Infuse the Blog with Personality

Even corporate blogs should be infused with personality that is in line with the operations of the organization. The tone of the blog should allow readers and future applicants to get a feel for the culture of the organization. A light touch of humor can go a long way in helping applicants feel welcome to the company.

Vary the Posting Types

Readers of a business blog do not want to read the same material over and over again. Vary the type of posts to maintain reader interest. Consider various post options such as tips for applicants, hints about what is going on in the industry and success stories of people working in the company. Interviews with current staff members and list-type posts also help to recruit top-notch candidates.

Make a Point in Every Post

Give applicants a reason to come back and join the corporation. Every post should have a point. Making each recruitment posting worthwhile helps applicants understand that their time is respected and that future events at the company, such as staff meetings, will be productive and worthwhile. Blog posts should not be too wordy or too vague.

Share Industry Insights

Keep it interesting by sharing industry insights that show why the business is top in its field. Infographics are an up-to-date means of sharing information in a way that is eye-catching and easy to understand. Embedded videos are another way to share insights while maintaining the applicant’s interest in being recruited to the organization.

 

Take Control of Your Employer Brand With Buyer Advertising

Posted on by Buyer Advertising

In the fight for talent, a strong Employer Brand is your best weapon – it differentiates you from competitors, and helps you attract the right candidates. A strong Employer Brand can lower your cost per hire by 50% and can reduce your employee turnover rate by 28%.

Our Employer Brand development services include:

  • Brand Audits
  • Leadership Interviews
  • Employee Surveys & Focus Groups
  • External Audience Research
  • Competitive Analysis

For more than 47 years we have been helping our clients take control of their employer brands! Learn more about Buyer’s employer brand development services by clicking here or by viewing the video below:


 

How to Create an Attractive Corporate Culture

Posted on by Buyer Advertising

When it comes to recruiting, having the right company culture is the key to drawing top tier talent. Even companies with high wages and great benefits can still experience high employee turnover if their company culture is lacking. Here are some tips on how to create a more attractive corporate culture:

Encourage Innovation

Few people enjoy being micromanaged. Many businesses find that allowing employees to be creative and take ownership of their work leads to increased performance. Communication is the key to inspiring employee ownership within your organization. At the beginning of a project or company initiative, encourage managers to sit down with employees and discuss their vision for the project. Once they have a clear understanding of what the expectations are, allow them the freedom to accomplish it in their own way.

Promote Fun

Creating a fun work environment is a great way to boost employee satisfaction. Company sponsored sporting events, family days and barbeques are great ways invest in morale-building activities. Another idea is to give your company break room an overhaul – consider adding a Ping-Pong table, pool table or designated nap area for your employees. Remember that the more your employees enjoy working for you, the more productive they will likely be.

Embrace Company Values

Employees enjoy being part of something larger than themselves. You can accomplish this by establishing and maintaining the priorities and values of your organization.

Celebrate Achievements

Do not let open enrollment and disciplinary meetings be the only interactions you have with employees. This is a quick way to lose some of your top talent. Take time to celebrate accomplishments of all sizes. For small accomplishments, take some space in the employee newsletter or on the interoffice board to congratulate employees for a job well done. Larger accomplishments may warrant a luncheon or a certificate. Regularly acknowledging and celebrating accomplishments is a good way to keep your employees striving towards their personal bests.

The way that your corporate culture is perceived has a huge impact on the type of talent that your organization will draw. These simple tips will allow you to create a company culture that draws and retains high-performing, happy employees.

An Agency Advantage: Perspective

Posted on by Buyer Advertising

If you have a favorite book, you know that every time you re-read it, it loses a little bit of punch. A week of your favorite food may send you to Fresh City, hungering for a little variety. Even your favorite song, on loop, will make you feel as if you’re hanging out in an elevator. The truth is, the more familiar material is, the more we become blind to its effects. The same holds true for companies who write and produce their own hiring marketing material.

Whether your hiring campaign is being considered by management, product experts, or internal team members, it’s likely for them to simply assume key benefits and essential elements that just don’t register for someone browsing online or flipping through a magazine. For a business deciding on a hiring strategy, the results could be disastrous.
One great advantage of any agency can deliver is a little perspective. As outsiders, agency professionals immediately engage by considering a message from the viewpoint of an audience. This is such a critical process of attracting new talent—and frankly, communicating any marketing message.

If you’re testing your current employee messaging, ask yourself these questions: Is what I’m saying immediately apparent to my audience? Why should they care about what I’m saying? Is my content too detailed? Not detailed enough? Thinking like a consumer is something agencies are trained to do, and through audience-first perspectives, help you arrive at an optimized brand and hiring strategy that could work wonders for your organization.

Signing off for now,
Buyer Advertising
www.buyerads.com

Top Ten Tips For Successful Personal Branding and Networking

Posted on by Buyer Advertising

Here are 10 great tips to help tell your story.

1 ) If you are doing something exciting, share it: communicate via LinkedIn, Facebook, or good old conversation.

2 ) Try to set goals for yourself–apart from those of your employer.

3 ) Focus on increasing your network any way that you can (personal, professional, etc.)

4 ) Take the time to evaluate any event before attending–even if attendance is free.

5 ) Find a partner in crime (or advocate).

6 ) Don’t be afraid of starting over. Sometimes it’s easier moving forward with a clean slate.

7 ) When family and career collide, decide which is more important–in the moment.

8 ) Continue to test and evaluate your own personal brand: Google yourself!

9 ) Don’t be afraid to cross the line of conversation from swim meet to sales contact.

10 ) You are your greatest advocate, but if you create a strong reputation in the marketplace and continue to support and maintain friendships and partnerships, others will take the lead. Always repay the compliment, the introduction, etc. to improve your relationships.

– Composed by Jody Robie, Executive Director Business Development at Buyer Advertising

Stay in Control of Your Online Assets

Posted on by Buyer Advertising

These days, there’s an awful lot of you out there.

Your message has grown beyond the website, beyond the content you approve and produce. Your company name now lives on new media such as Facebook, Twitter, and your blog. But it doesn’t end there—there are vehicles in place to spread the reach and awareness of you through a variety of new vectors, such as discussions of your services on forums, postings on customer review sites, YouTube videos, and the list goes on. This is a good thing because your brand can grow along with your business without overwhelming effort on your part. This is a bad thing because once the message gets out of your control, it could damage your reputation.

The first step to controlling your content is to get to these sites first. The more presence you have in specific Internet locales, the easier it is to monitor and produce content of your own. For instance, by starting a YouTube site of your own, your company can produce and release videos that promote your brand—instead of the only entry on that site being an unmoderated opinion of your organization. Likewise, produce dynamic content, such as the aforementioned blog, so customers have a forum of their own to ask questions and correspond with you. Otherwise, your proactive customers could take things into their own hands—a detriment to companies wishing to delete or modify objectionable material.

As in all things online, it isn’t a matter of large investment, it’s a matter of time and resource investment. By starting out with a proactive approach, you’re securing room to grow and take advantage of the online world, while keeping your brand neat and orderly. Smart move.

Signing off for now,

Buyer Advertising

www.buyerads.com

Do Your Online and Offline Brands Get Along?

Posted on by Buyer Advertising

As an established company, you recognize the importance of your brand. More than just a marketing tool, your brand has established itself as a platform for potential customers to remember and interact with your staff, learn more about your organization, and infuse real emotion into the services you provide. But when businesses flesh out their online presence, brands all too often make a shift too. And it’s no wonder. With completely separate sets of tools that build out your identity online and offline, it’s easy to get the message confused. Here’s a short checklist to see if your two brands are working in unison—or if they’re duking it out for your customers’ attention.

Graphic treatment. You obviously want your mark to live in offline and online media—don’t forget to include it prominently on your website. In addition, keep your color palette similar so incoming customers can recognize your business from your “IRL” brand.

Voice of your content. Your copy isn’t just a means of disseminating information, it’s your attitude. Is your tone professional yet edgy? Hip and young and full of energy? Keep your voice consistent across all media.

Your message. You have a value proposition, and whether your customers are streaming in from the World Wide Web or you’re reaching them through radio and TV, that doesn’t change. So don’t change what you want to say. Abbreviate your content for the Web, by all means, but stay on target for maximum results.

www.buyeradvertising.com

Your Two Brands: Part 2

Posted on by Buyer Advertising

Last week, we had the chance to discuss your two brands: your company and your employer brand. This week, we’d like to unpack it all and offer some practical advice for moving forward developing your reputation as an employer.

After reading our last entry (you did read it, didn’t you?), you understand the importance of developing your employer brand. Let the information you gathered from your research step help direct your advertising and marketing recruitment efforts. If you have dissatisfied workers in your ranks, launch employee rewards programs, incentive programs, and specialized internal advertising to bolster the sagging morale. Likewise, if people just don’t know much about you as an employer, that’s an indication to hit the magazines with some advertising, start a social media presence on sites like Facebook and Twitter, and use other media to get the word out about why working at your organization is a great idea.

In any case, take the time to develop tangible assets like your Employee Value Proposition. And plan, plan, plan. That’s why experts like us at Buyer Advertising exist—to maximize the effectiveness of your employer brand and deliver the talent needed to make your business succeed.

Until next time,
www.buyerads.com

Your Two Brands: Part 1

Posted on by Buyer Advertising

As a successful organization, you know the value of your brand. It connects customers with your services, instills a sense of confidence in buyers, and finds a home in the brains of your target audience. It’s the buzz surrounding your business. But, as you’ve probably deduced from this title, we’re talking about two brands. The second being, of course, your employer brand.

How you represent yourselves to employees-to-be is very relevant to the success of your business. That’s because as you recruit talented people, your overall expertise and capabilities grow along with your employee pool. Your two brands don’t exist in a vacuum. There is always cross-contamination—for the better or worse. One example is Google—a fun, ultra-modern, Internet-savvy brand has since paved the way to an exceptional employee brand.

Even still, building an effective employee brand takes special attention. When it comes to your employer brand, take the time to get to know yourself. Conduct polls both inside your organization and outside to accurately gauge where you stand. From there, you can build a campaign that’s specific to hiring top talent—maximizing your advertising dollars spent. At Buyer Advertising, we recognize the critical importance of an employer brand, and in many cases, work specifically towards redefining that aspect of your company.

Tune in next week for more tips on building your employer brand!