Category: Employee Engagement

Buyer Talent Solutions: Talent Engine

Posted on by Buyer Advertising

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With 50+ years of recruitment advertising experience, we have deep-rooted knowledge of the daily challenges employers face when looking to hire. It’s allowed us to create an all-in-one solution our clients use with great success—Talent Engine.

Talent Engine is our search engine optimized hiring platform that empowers recruiters with a smarter way to attract, engage, and track candidates through the hiring process—backed by a team of industry leaders with a passion for customer service. It features Buyer’s extensive suite of recruitment solutions and is categorized into four main areas: attract, engage, optimize, and analyze.

Attract

Talent Engine Attract is all about eliminating waste, driving better candidate flow, and improving ROI. Our programmatic ad management solution drives candidates to the jobs that need the most applies. We do this through automated ad placement to determine which jobs need more exposure, detailed analytics to optimize media/advertising budgets in real-time, and non-contract, performance based tracking down to the job level. We’ll also ensure your ads appear on major traffic drivers like Indeed, Glassdoor, ZipRecruiter, and more.

Engage

Talent Engine Engage works to captivate top talent with a customized career site. Start fresh with our Employer Brand development services to showcase your workplace culture, or upgrade your site’s user experience through the implementation of video, dynamic job descriptions, and original content.

Optimize

With over 250 million job searches occurring on Google each month, it’s crucial to position your job opportunities for optimal exposure. Talent Engine Optimize elevates the position of your job postings in organic search results to increase your career site traffic. The platform is customizable to preserve your unique brand/content, with no need to change your current ATS.

Analyze

Finally, Talent Engine Analyze evaluates your recruitment marketing efforts while increasing your ROI with real-time, track-to-hire source metrics. Key metrics could include cost per qualified applicant, cost per hire, time to fill, candidate conversions to applicants, and much more. With Talent Engine Analyze you can send text/email reminders to candidates to prevent application falloff while identifying influential media/direct sources delivering candidates and hires.

Talent Engine is a direct product of Buyer’s resources and industry knowledge, and we’re ready to leverage it to meet your hiring goals. Contact us at 857-404-0864 or info@BuyerAds.com to learn more about our customized recruitment solutions.

Confronting Coronavirus in Your EVP

Posted on by Buyer Advertising

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Coronavirus has undoubtedly changed the recruitment landscape—from the essential skills employers seek, to the values candidates expect. In cultivating a “new normal”, employers must re-evaluate their Employee Value Proposition to be in-line with current attitudes.

An EVP is the unique identifier within your Employer Brand—the promise your company makes to a prospective candidate. If you are not actively managing it, your current and former employees as well as today’s job seekers will.

Taking control of your Employer Brand starts with research—learn where talent is, how to grab their attention, and what they’re looking for in a post-COVID workplace. Then, align that with what your current employees share as unique benefits of your organization. With over 53 years of experience cultivating unique Employer Brands, we know that a compelling and engaging Employer Brand can lower your cost per hire by 50% and reduce your turnover rate by 28%.

Leave nothing to interpretation. Now more than ever, candidates are looking for a clear commitment to compassion, community, and wellbeing. Attract the right candidates for your organization, while exercising leadership that sets you apart.

Buyer is here to help. Contact us at 857-404-0864 or  info@BuyerAds.com  to learn more about our customized recruitment solutions that deliver results no matter the budget.

“Google it!”— The growing solution for job hunting.

Posted on by Buyer Advertising

google for jobsGoogle for Jobs has been in the recruiting space for close to two years now. Emerging as the sleeping giant, eager to recapture the millions of job seekers who have made Indeed the number one job board today, Google for Jobs aggregates listings from job boards and careers sites and displays them prominently within Google Search.

Astonishing Results

According to our latest Talent Engine source analytics, on average, we’ve seen a whopping 441% increase in applicants and an 850% increase in hires from Google for Jobs when comparing Q1 2018 to Q1 2019 results for our clients.

What many organizations don’t realize is that in order to achieve similar results, your career site must be configured correctly for Google for Jobs to notice your content. Items include: job content, site structure/tags, even site maps—all need to be set up specifically for Google for Jobs to index your postings.

Buyer’s Talent Engine

We’re here to help. Our hiring platform, Talent Engine, is readily built to ensure your job postings meet the requirements of Google for Jobs and traditional SEO, ensuring you more quality candidates from Google than any standalone ATS.

We’ll Position You For Success

Google for Jobs is just one of many recruitment strategies that Buyer leverages to ensure our clients’ success. We are committed to staying ahead of industry trends and utilizing every opportunity for our clients to recruit top candidates. Contact us at 857-404-0864 or info@BuyerAds.com to learn more about our customized recruitment solutions that deliver results no matter the budget.

About Buyer

Buyer provides custom talent solutions that deliver the right candidates critical to our clients’ success. We cultivate unique Employer Brands that set our clients apart from the competition, while creating a personal connection with their future employees. Our industry leading search engine optimized hiring platform, Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze and track candidates through the hiring process – backed by a team of industry leaders with a passion for customer service. With a proven history of supporting a diverse mix of organizations for more than fifty years, we’re confident we’ll exceed your staffing expectations.

Here’s the Pitch: Sell your jobs with dynamic job descriptions

Posted on by Buyer Advertising

You only have seconds to pique the interest of your next great hire online. It’s time to implement dynamic job descriptions that transform traditional, text-heavy descriptions into visually appealing content.

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Create dynamic job content with the user experience in mind. Include video, infographics and copy call- outs to quickly bring life to your posting while providing a visual representation of your company’s personality. And, leverage ratings, reviews and employee testimonials to give candidates first-hand knowledge about your organization; quickly separating your opportunity from the competition.

We’ve Developed Dynamic Content with Great Success

As an example, we recently executed online dynamic job descriptions for a large, not-for-profit health system in New York who experienced a 44% increase in completed applications for Home Care, Hospice and Managed Care Nursing jobs.

Dynamic job descriptions are one of many innovative solutions Buyer utilizes today to ensure our clients’ success. Let us help you stay on top of trends and best practices in an ever-evolving recruitment environment. Contact us at 857-404-0864 or info@BuyerAds.com to learn more about our customized recruitment solutions that deliver results no matter the budget.

About Buyer

Buyer provides custom talent solutions that deliver the right candidates critical to our clients’ success. We cultivate unique Employer Brands that set our clients apart from the competition, while creating a personal connection with their future employees. Our industry leading search engine optimized hiring platform, Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze and track candidates through the hiring process – backed by a team of industry leaders with a passion for customer service. With a proven history of supporting a diverse mix of organizations for more than fifty years, were confident we’ll exceed your staffing expectations.

Interview with a Bot: The Emerging Advantages of AI in Recruitment

Posted on by Buyer Advertising

 

AI graphicWhether you call it Siri, Alexa, even Olivia, Artificial Intelligence comes in many forms and is re-shaping how we use technology to simplify the world around us.  Artificial Intelligence (AI) is when machines demonstrate seemingly natural intelligence that imitate humanlike functions—conversation, problem solving, learning, etc. Continuing to evolve, AI has made its way into the world of Human Resources. In fact, AI is now being used to analyze applicant data to efficiently narrow down candidates, to facilitate consistent contact with candidates to prevent application drop off, and to automatically schedule and confirm candidates for interviews without the need for human intervention.

We’ve Been Testing AI with Surprising Success

As an example, MJHS, a large not-for-profit healthcare system and client of Buyer, recently experimented with an AI assistant, powered by the tech start up, Paradox Olivia, to simplify the screening and scheduling of candidate interviews for one of their hiring events. Results were impressive with an astounding 77% increase in event registration, a 100% interview acceptance rate and a 60% decrease in cost per applicant acquisition when compared to previous hiring events. Based on this success, we have committed to further integrate AI technology into additional hiring solutions for MJHS and other Buyer clients.

Let us Future Proof your Next Recruitment Strategy

AI is just one of the many solutions that Buyer is leveraging today to ensure our clients’ success. Contact Michael Wishnow at 978-985-1163 or mwishnow@buyertalentsolutions.com to learn more about our customized recruitment solutions that deliver results no matter the budget.

About Buyer

Buyer provides custom talent solutions that deliver the right candidates critical to our client partners’ success. We cultivate unique Employer Brands that set our clients apart from the competition, while creating a personal connection with their future employees. Our industry leading search engine optimized hiring platform, Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze and track candidates through the hiring process – backed by a team of industry leaders with a passion for customer service. With a proven history of supporting a diverse mix of organizations for more than fifty years, we’re confident we’ll exceed your staffing expectations.

Using Rewards & Recognition to Shape a Successful Company Culture

Posted on by Buyer Advertising

image_09When employees come to work on time every day, stay until the work is completed and do the job well, they deserve more than just a paycheck. Recognizing an employee’s contributions to the workplace plays a considerable role in retaining the best members of your staff. The cost of losing an employee is about one to two times his or her annual salary [1]. Consider these ways in which retaining employees through recognition and rewards is good for your bottom line and your corporate culture.

Motivation

Earning a reward, even something as simple as an “Employee of the Month” mug or a sticker for the employee’s ID card, motivates that person to continue performing at a high standard. When an employee is given a reward that is tangible and visible, other members of your workplace will see the reward. These awards could be given out monthly, quarterly or annually. This regular issuing of rewards could motivate additional members of your staff to up their performance levels in hopes of earning their own recognition.

Acknowledgement

While a private “good job” on an employee evaluation is helpful, sometimes a public acknowledgement of exemplary work is even more important and empowering to your employees. You do not have to go overboard or make a big deal, which could cause workplace resentment, but it is important to make a public acknowledgement about the contributions of employees when they go above and beyond your expectations. A moment at a monthly staff meeting for acknowledging and recognizing superior performance shows your staff that their work has not gone unnoticed.

Retention

Employees who are rewarded and recognized for their work are likely to remain in your organization. These people may become known in your workplace culture as rock stars and the go-to person for expertise and advice. Even if these well-recognized people do not become executives, they will continue to be a source of pride and inspiration for your corporation. Employees who feel valued and excited to come into work each day, anticipating recognition for their efforts, will stay at your organization for the long term.

 

[1] http://www.cio.com/article/2868419/careers-staffing/how-to-improve-employee-retention.html

Building a Strong Company Blog By Including Employees as Authors

Posted on by Buyer Advertising

image_08Including your employees as authors on your company blog helps to build a stronger company culture. The different voices that your employees have to offer also provide your blog with a wider perspective and range of writing styles. According to Marketeer, corporate blogs with 15 posts per month generate an average of 1,200 new leads [1]. Allowing more people to participate in blog authorship can expand your reach even more.

Offering a New Perspective

Each employee in your company offers a new perspective on what it means to be a member of the organization. Writing from the same perspective all of the time can be boring to your audience. If every blog is written by the CEO, your readers will have no way to know what the rest of the people think. Allowing different employees to author blog posts shows that you value every member of your company equally. Including various employees at different levels of your company also demonstrates that every person’s voice is respected.

Exploring How Employees Joined Your Company

Companies often seem like impersonal, huge entities to the public. Including employees as authors on the company blog provides a more personal view of what happens in your company. Employees can explore their career history and how they came to be a member of your business. Each person’s career takes a different path, and this sort of biography can be fascinating for your loyal customers and business partners to read. This information also shows how your employees have the skills and experience to do their jobs.

Highlighting Employee Work

While the general public and even the other workers at your company know what the CEO, CFO and COO of your company do, they might not have a good idea of what your business analysts, customer support staff or human relations coordinators do on a daily basis. Allowing your employees to write blog posts about how they contribute to your organization highlights the fact that your company would not be what it is without everyone there working together to help the entire business succeed.
[1] http://marketeer.kapost.com/corporate-blogging-stats/

The Advantages and Disadvantages of Conducting Team Interviews

Posted on by Buyer Advertising

image_04When you are interviewing qualified applicants for a position in your organization, more than one manager or human resources specialist may need to converse with the applicant. Team interviews provide an opportunity to involve everyone in your organization who wishes to participate in the interviewing process. Before you get everyone seated at the table, consider these advantages and disadvantages of conducting team interviews.

Advantage: Creates a Teamwork Atmosphere

If you want to show that a teamwork atmosphere is important in your organization, a team interview allows you to highlight this. Each person on your interview panel will be able to show how his or her department functions with the others. This will allow you to gauge how well the candidate will fit into your corporate culture. Another benefit with panel interviews, says Meisenhelter, is that by participating in the interview process, team members gain a vested interest in the hiring process and in seeing that new employees succeed [1].

Advantage: Allows for Natural, Honest Responses

During a team interview, you will be able to ask more unusual and varied questions than in a traditional interview setting. Some candidates find the situation a bit stressful, which allows you to see how they respond to stressful situations. According to the Gainesville Business Report, this may lead to a more natural and honest response from the candidate [2]. When faced with a panel of interviewers, candidates will be able to offer less-prepared answers. These answers will give you an accurate picture of the candidate’s qualifications, skills, and demeanor.

Disadvantage: Takes More Coordination and Time

The managers and human resources staff will need to coordinate their questions. Even so, if each person on the panel has two questions to ask the candidate, the interviewing process could take a few hours for a single applicant. If your organization plans to interview 10 or more people, this could consume a considerable amount of your valuable time.

Disadvantage: May Overwhelm Some Candidates

Introverted candidates may feel overwhelmed during a team interview. Candidates who work well in one-on-one situations may clam up when faced with a group of people firing off questions their way. A naturally shy but highly skilled and qualified candidate may not perform or showcase his or her skills as well during a team interview when compared to an individual or paired interview.

[1] http://hiring.monster.com/hr/hr-best-practices/recruiting-hiring-advice/interviewing-candidates/panel-interviews.aspx
[2] http://gainesvillebizreport.com/pros-and-cons-of-doing-group-interviews/

The Pros and Cons of Promoting from Within for Management Positions

Posted on by Buyer Advertising

image_03When your organization has a management position to fill, you may not have to look far to find the ideal candidate for the job. Promoting from within is an affordable solution and can also save time and resources. “By offering promotional roles to internal candidates, employers foster a sense of loyalty, engagement and long-term satisfaction by allowing growth from within [1].” While there are many great reasons to promote from within for managerial vacancies, there are also some disadvantages. Keep these pros and cons in mind if you are thinking of promoting from within your organization:

Pro: Seamless Transitions
Transitions can be a challenge when you’re bringing a person into a job. The time spent bringing an outside person up to speed about your corporate culture, policies, and day-to-day operations is considerable. A current employee is already familiar with what is required for success in your organization and understands the company’s goals, mission, and vision.

Pro: Proven Fit and Loyalty
An employee who has been in your organization long enough to be considered for promotion is proven to be loyal. The fact that the employee wants to stay rather than taking his or her skills elsewhere is a testament to the quality of the work environment. The employee is also known to be a good fit for your company and will likely have many strong working relationships within your organization and with your business partners and clients.

Con: Negative Emotions of Other Workers
When former coworkers see the employee moving up the ladder, these coworkers may feel jealous. Some may even become hostile and actively make the situation difficult. If more than one employee applied for the position, the candidates who did not get the job may feel disillusioned and unwilling to work with the person who was promoted. If the promoted employee will be managing his or her former coworkers, relationships could become tense and difficult.

Con: Same Skill Set
When retaining the same employee, your organization is not gaining any new skills, knowledge, or experience. If the management position requires a skill that your otherwise highly qualified employee is only moderately competent at, you could be missing out on an outside person who is well-developed in that particular area of expertise. As The Society for Human Resource Management explains, bringing in skilled external workers to meet the demands of a strategy shift or difficult corporate turnaround can be especially beneficial [2].

[1] https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/recruitinginternallyandexternally.aspx

[2] http://www.careerprofiles.com/blog/hiring-innovative-talent/internal-vs-external-recruiting-knowing-when-to-search-for-outside-talent/

 

Boosting Employee Retention By Offering More On-The-Job Training

Posted on by Buyer Advertising

image_21When you have dependable employees who already fit in well with the corporate culture of your organization, on-the-job training can help you to retain them when they wish to advance into new roles. On-the-job training benefits the employee as well as your organization by saving you money and expanding the employee’s skills – according to a survey of almost 4,300 workers by Sh!ft, 74% felt that they weren’t achieving their full potential at work [1]. Consider these ways in which on-the-job training helps to boost retention of your most valuable workers.

Increased Retention of Information

When you provide on-the-job training in an environment where the employee already works, the employee is more likely to retain the information. During the training process, employees will see how the new skills and knowledge fit into what needs to be done in their existing job or in a future role that they wish to fulfill. Your employees will even have the chance to practice their newfound skills in the work environment, which further increases their retention of the information.

Direct Application to Job Functions

On-the-job training ensures that your employees learn skills with direct applications. Instead of studying abstract concepts in a classroom that seem far removed from the actual job, your employees will see how the knowledge and skills can be put to use to enhance their productivity, efficiency, or effectiveness. According to this workforce research, your staff members may even find that they enjoy both the training and their jobs more as they progress through the training process [2]. When a person enjoys his or her job, he or she is more likely to stay with the organization.

Enhanced Feedback

One of the biggest complaints of workers is that they do not receive detailed, frequent, or useful feedback from their managers. According to PwC, nearly 60% of survey respondents reported that they would like feedback on a daily or weekly basis—a number that increased to 72% for employees under age 30 [3]. Having both positive and constructive feedback encourages your employees to continue doing a great job and lets them know what needs to be improved. On-the-job training boosts employee retention by providing enhanced feedback. Throughout the training process, your employees will receive immediate feedback about their understanding and application of what they are learning.

 

[1] http://info.shiftelearning.com/blog/statistics-on-corporate-training-and-what-they-mean-for-your-companys-future

[2] http://jobs.lovetoknow.com/Benefits_of_on_the_Job_Training

[3] https://business.linkedin.com/talent-solutions/blog/trends-and-research/2016/5-Employee-Feedback-Stats-That-You-Need-to-See