Building a Stronger Corporate Culture Through Organizational Volunteering

image_27When people are engaged with the community and participate as citizens, the entire world benefits. Even at the organizational level, volunteering within the community helps to build a stronger corporate culture. As you develop your company’s goals and human resources programs, consider these ways in which you can build a stronger corporate culture through organizational volunteering.

Increased Employee Engagement

Organizational volunteering helps to boost employee engagement with your company. Engaged employees are happier at work and in their overall lives. Happy people are more pleasant to work with, listen better, and offer more positive interactions with coworkers, managers, and clients. According to Open Source Learning, organizations with engaged employees enjoy a 16% increase in profitability, an 18% increase in productivity, a 12% increase in consumer loyalty, and a 60% boost in the quality of the work that they perform [1].

Enhanced Social Capital

Social capital is a concept that addresses how the community sees your company. When your employees are volunteering on behalf of your organization, your name gets out there. The community sees your organization as a positive influence on the community and as an entity that is invested and cares about the people and neighborhood. When your employees see that the organization they work for is viewed positively and thought of as an asset to the community, this strengthens your corporate culture. Studies have shown that socially tied workers have higher levels of trust, are less likely to be opportunistic, and are more likely to cooperate and share information [2]. Your employees will gain pride in your organization and will feel that they are making a difference both at work and in the volunteering that they do as a part of it.

Shared Information and Skills

Organizational volunteering can also boost your corporate culture by allowing your employees to help each other develop and strengthen their soft skills. For example, sorting donations at a food bank and loading them onto shelves allows employees with strong organizing skills and stacking skills to help others. Volunteering in a community garden allows your skilled gardeners to share their knowledge of fertilizers, compost, and seeds with the rest of your staff. The sharing of information and uplifting of skills strengthens relationships, which can extend into the workplace.

[1] http://www.gordontraining.com/free-workplace-articles/productivity-profitability/#

[2] http://www.globoforce.com/gfblog/2015/social-capital-what-it-is-why-your-employees-need-it/

How Proactive Branding and HR Teams Build Employee Loyalty

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Reputation management is an essential part of what human resources and marketing managers must do in order to build great teams and maintain employee loyalty. An organization’s reputation affects how potential applicants view the firm. Reputations also have an effect on how people working for the company feel about their employers. According to a recent Glassdoor survey, 84 percent of survey participants would consider leaving their current company if another company with an excellent reputation offered them a job [1]. By taking the time to proactively brand your organization and build strong human resources teams, you can help to build loyalty within your organization.

Daily Experiences in the Organization

A big part of proactive branding is ensuring that an employee’s daily experiences are positive. Your human resources teams will need to set the tone for the culture. When a company’s values are in line with the individual employee’s values, he or she is more likely to have a positive experience at work every day. Proactive branding at work should be included in the mission and vision statements as well as workplace policies. One positive branding message could be, “To treat every person with respect.” This sort of positive messaging is actionable and inclusive.

Focusing on Improvement

Admitting that your organization could use improvement is a great step in proactive branding. Working on improving how your organization does things gives every person a goal to work toward. Because improvement never stops, the idea that there is more to be done motivates employees to stay on at your organization. As employees see that work they are doing is improving your company, they will maintain their loyalty to your brand.

Integrating Brand and Business Strategy

Proactive branding should be intertwined with your overall business strategy. This means doing some brand research to see what people inside and outside of your organization think. The way that the top talent outside of your organization feels about you will have direct impact on who applies for jobs and who wants to initiate business relationships. Allowing your employees the ability to anonymously make comments about the business culture will help to build loyalty. Your organization can use that information to work toward maximizing internal resources and keeping your most talented employees on staff.

 

[1] http://www.careerarc.com/blog/2016/01/13-recruiting-stats-hr-pro-must-know-2016/

The Pros of the Telecommute Perk

image_011Telecommuting began to rise in popularity within the past decade when fuel prices soared. While it immediately benefited employees who would no longer have to spend hundreds of dollars per month to fill their gas tanks, human resources managers also began to notice benefits. Telecommuting is a growing trend – about 40% of U.S. employees are working remotely either full time or part time [1]. If you are considering implementing a telecommuting policy at your organization, keep these pros in mind when making your decisions and setting up the rules of your telecommuting program.

Efficiency

Employees who work from home may be able to start their workdays earlier and end later than they would if they had to commute. They may also experience fewer distractions, such as conversations at the water cooler or disruptions from coworkers chatting rather than working. On the other hand, employees who work at home may become distracted by household chores, the doorbell, television, and spouses or children who are also at home.

Equipment Savings

When employees work from home, your organization may be able to cut on some costs, such as utilities, office supplies and furniture. A typical business could potentially save up to $11,000 per employee per year [2]. When telecommuting employees do come into the office, they may be able to use shared work areas. This might even allow your organization to be housed in a smaller space. Keep in mind that you may have to reimburse your employees for their work-related internet fees, pay phone bills for work calls and provide them with a laptop so that they can do their work from home.

Employee Loyalty and Retaining Staff

The flexibility of being able to telecommute may help to increase the loyalty of your employees. Employees who have young children may appreciate the ability to work from home on days when their childcare center is closed or when their child is sick. You may be able to retain your staff by offering the option of telecommuting one or more days per week. Your employees are sure to enjoy the time savings and experience less stress from not having to drive in weekday rush-hour traffic. The savings on gas and wear and tear on cars also benefits your staff, who may decide to stay with you for these benefits.

[1] http://www.forbes.com/sites/mikekappel/2016/07/27/for-employee-retention-theres-no-place-like-home/#48ca551855ec

[2] http://globalworkplaceanalytics.com/telecommuting-statistics

Promotion Versus Hiring: Deciding How to Fill Management Positions

image_28When your organization has a management position to fill, deciding how to hire for the opening can be a challenge. Promoting from within is often faster than looking outside of your organization. However, hiring from outside provides you with greater access to potential employees who may have a wider range of skills. However, there are many reasons to consider both options.

Promoting From Within

When you open up a management position to your current staff members, promoting from within can reduce the amount of time the position is vacant. There will not be a need for routine human resources activities such as checking on the applicant’s resume or references. This can reduce your hiring costs. Hiring from within means that you are already familiar with the employee’s personality, skill set and experience level. A study from Kelly-Radford found that senior executives fail, in general, 34 percent of the time when hired from the outside versus 24 percent when hired from inside your organization [1]. Promoting from within helps to boost employee loyalty, allowing your staff to do their best because of the potential to move up the corporate ladder.

Recruiting From Outside of Your Organization

Even if there are qualified candidates for a management position within your company, there are many reasons why you might want to consider outside recruitment. Bringing in a fresh perspective allows your company to increase its range of skills. Recruiting an outside candidate may also be easier on supervisors and staff who might otherwise develop a contentious relationship with internal promotions. Top talent is attracted to companies that are using best practices and offer the opportunity for growth, not companies that always want to stick with what’s safe and comfortable [2]. A new person may have more experience or relevant technological skills than the people you already employ. Outside recruitment allows you to capture the best talent from applicants locally, regionally and even internationally.

[1] http://www.ddiworld.com/ddi/media/white-papers/thecaseforinternalpromotions_wp_ddi.pdf?ext=.pdf
[2] https://www.ziprecruiter.com/blog/the-benefits-of-hiring-outside-your-industry/

Improving Employee Retention by Building a Better Corporate Culture

image_07A positive corporate culture does more than keep management happy and demonstrate success to shareholders and investors – it also helps to retain the employees who make the organization successful. The 2016 Deloitte Millennials Survey said employees that stay within their organizations for at least five years are more likely to report a positive culture than others [1]. It’s important to pay attention to employee turnover, as the average cost of a lost employee is approximately 38 percent of the employee’s annual salary [2]. By building a better corporate culture, you can keep the top talent and experience within your organization.

Shared Priorities

A strong business culture is established upon a foundation of shared priorities. One way management can show that the concerns and priorities of the staff are important to them is by watching their pronouns. Rather than referring to employees as “them” and “they,” management can use inclusive pronouns such as “we” and “us.” Managers should also listen to employee conversations. When the staff members refer to themselves as a part of the organization, this indicates that the corporate culture is strong. An inclusive vocabulary allows for the development of shared priorities at all levels.

Listening

Successful business cultures also include listening. “When leaders share ideas and updates with their employees, open communication becomes second nature, and everyone feels equally invested in the company’s overall goals [3].” All management, from the lowest-level manager to the CEO, must spend time listening to the concerns of employees. Once concerns are heard, this gives the management the opportunity to present a thoughtful solution to the problem. Problems can be solved through respectful discussions and regular feedback to ensure that solutions are working for everyone. When ideas are heard and considered, everyone on the team will feel valued and more satisfied with their work.

Develop Bonding Opportunities

When your employees feel like they belong at your company, they will want to stay. Bonding activities as simple as walking meetings provide your staff with something to look forward to. Bigger events such as office potlucks and charity collections allow everyone to come together for a common cause. Even competitive contests can be fun, such as a contest for the best holiday decorations or the most over-the-top Christmas sweater. Bonding can also be done through shared activities. Consider having an employee volunteer day in which everyone in your organization works for a charity such as the local food bank or cleaning up a school playground or park. These simple activities allow employees, managers and leaders to come together and appreciate each person’s unique set of skills. Every person’s contribution has an exponentially positive effect on the whole organization.

 

[1] http://www.forbes.com/sites/wesgay/2016/11/29/meet-the-woman-behind-linkedins-culture/#1d429aa132c0
[2] http://www.talentculture.com/how-high-employee-turnover-hurts-your-company/
[3] https://www.fastcompany.com/3044879/hit-the-ground-running/how-to-make-your-workplace-fun-productive-and-creative

Ways to Promote a Spirit of Teamwork in Your Organization

image_017Teamwork is something that, at least on the surface, every business says they value. However, teamwork is more than a buzzword to be used in recruitment; it is a vital element of success, and Stanford Business School even believes that it can boost manufacturing productivity [1]. In any industry or field, your organization can promote a spirit of teamwork through each of the following ways.

Encourage Social Interaction

Goofing off on the company dime is generally something that is frowned upon, but many businesses actually see an increase in productivity if they allow for social interaction during office hours. Rachel Rodriguez, writing for CNN, says that a weekly happy hour, game hour or craft day can boost creativity and teamwork [2]. This may be especially true in work environments where isolation is normal, such as in computer programming or accounting.

Create a Team Structure

In large corporations, employees can often break off into individual cliques, which may cause some personnel to feel left out. In order for the whole company to benefit, it may be necessary to create a team structure, putting staff into set teams of a specific number. These teams can collaborate, share responsibilities and inspire one another. At Microsoft, teams are limited in size. Peter Drucker of Microsoft says, “Teams work best when there are few members…if a team gets much larger it becomes unwieldy [3].” This advice might encourage your business to create teams of up to 15 people, but no larger.

Encourage Free Speech

The natural power differences in a typical business leave some employees afraid to speak up against changes, increased production demands or new strategies. However, the best teams function when everyone feels like they can contribute and voice their opinions. Encouraging free speech is key in order to enjoy the results of “higher trust, increased productivity and rich creativity,” according to an article in the New York Times [4].

Businesses that foster a spirit of teamwork can see major benefits in the workplace. An organization that wants to improve teamwork might encourage free speech, create a formal team structure and encourage social interaction.

[1] https://www.gsb.stanford.edu/insights/encouraging-teamwork-can-boost-manufacturing-productivity

[2] http://www.cnn.com/2013/03/29/living/play-at-work-irpt/

[3] http://business.time.com/2013/07/17/microsofts-new-mission-to-create-real-teamwork-not-just-teams/

[4] http://www.nytimes.com/2014/04/13/jobs/want-teamwork-encourage-free-speech.html?_r=1

Refining Your Brand Mission to Improve Morale and Productivity

image_27When your organization could use a boost in morale and productivity, one way to do so is to redefine your brand mission. Every brand should have a mission, vision and goals. While these are typically developed at the same time as the product or near its release, you can redefine them at any time. Redefining your brand mission takes a team effort, but the results are well worth it in the end.

Defining Your Brand’s Mission

According to this article, it is easier to redefine your brand’s mission once your vision and goals are clear and established [1]. Your brand’s mission is the how-to guide for advancing your goals and vision. The best time to redefine your brand’s mission is when there is only slow or halting progress toward your overall goals. Low morale and poor productivity are often symptoms of slow goal achievement. A better how-to guide can inspire your staff to get working again toward your organization’s goals.

Including the Four Key Components

Your brand’s redefined mission should be able to inspire your staff and encourage them to make positive progress toward organizational goals. The mission statement must also be reasonable and plausible as a “smart” objective. Dave Smith from Inc.com explains that there are four key components to your brand’s redefined mission statement [2]. These components include value, inspiration, plausibility and specificity. Each of these ideas should revolve around your brand’s key theme.

Creating a Clearly Redefined Brand Mission

A redefined mission statement should ideally be a single sentence that every member of your staff can learn by heart. In the best of all worlds, you company’s mission statement could double as the product’s slogan. The statement should be memorable and effective, leading back to your roots as to why you developed the brand in the first place. If you choose a short-term mission statement, redefining it will need to be a regular part of your work. This is because the improved morale and productivity will allow you to achieve the goals as stated in the mission. A long-term mission statement will need to use language that allows for organizational growth.

[1] http://www.sustainablebrands.com/news_and_views/brand_innovation/amon_rappaport/how_define_%E2%80%93_align_%E2%80%93_your_brands_purpose_vision_missi

[2] http://www.inc.com/ss/5-tips-on-developing-an-effective-mission-statement

How Members of the Baby Boomer Generation Can Learn Tech Speak from Millennials

image_04As the Millennial generation enters the workplace in numbers large enough to overtake the Baby Boom generation, there can be a communications chasm between the two groups. Millennials have grown up with in-hand technology, including smartphones and tablets. The Baby Boom generation has had to actively embrace these tools, especially when it comes to using them in the workplace. Forging that communications gap can be done by getting the members of the two generations together in a variety of situations. The Baby Boomers can learn tech speak from Millennials using these three strategies.

Exploit Similarities

One way to get Baby Boomers to start using tech speak is to explore the similarities between talking about tech and talking about any other specialized field of knowledge. Every industry has its own lingo. Take advantage of the similarities by engaging Baby Boomers with Millennials in familiar situations. What used to be a “conference call” may now be referred to as “Skyping,” for example. Moving about on a website used to be called “tabbing” or “paging” but now is just “scrolling.”

Mentoring Programs

Mentoring programs are a great way to get people of different experience levels working together. A member of the Baby Boom generation can be paired with a Millennial for practice opportunities to learn about tech speak. Millennials will benefit from the increased face-to-face interactions as much of their world revolves around digital communications. These mentoring programs do not only have to be among coworkers but can also include college and even high school interns who come into your organization for short periods of time.

Teamwork

Effective engagement can also take place through teamwork. Placing members of different generations into the same working teams in your organization can help everyone to learn each other’s styles of communication. While Millennials often see communication as a way to convey bits of information, the Baby Boom generation may see communications as a way to get to know another person. These ideas can be meshed by having people interact in a variety of ways in the workplace. Seeing a project through from start to finish enhances communication.

 

Five Benefits of Having Walking Meetings Outside of the Office

image_011The sit-down meeting may be a basic part of how your organization gets things done, but consider whether it really improves your organization’s productivity. The human body does some of its best thinking when moving. Researchers at Stanford University found that the creative output of people increases by an average of 60 percent when they are walking [1]. Consider these benefits of having walking meetings outside of the office.

Fewer Interruptions

During walking meetings, employees are less tempted to whip out their smartphones and catch up on the day’s news or posts from their social media feeds. Outdoor meetings also have fewer interruptions of uninvited guests walking into the meeting room. You may be able to get more done in less time by having a walking meeting.

Better Communication

Walking outside breaks down the barriers between management and employees. Your employees may be able to get their points across more succinctly and quickly than if they were sitting down across a big table from you. While outdoors, people become more relaxed and in tune with their surroundings, making it easier to say what they are thinking and feeling. Jeff Weiner, the CEO of LinkedIn, discovered that with walking meetings, the conversations are more candid—possibly because the two people aren’t making direct eye contact—with minimized distractions [2].

Improved Energy

Many office workers experience the 2:00 p.m. slump. This low-energy time of the day lends itself to poor focus and concentration. Taking your meeting outside of the office and having everyone walk around is an invigorating experience. The fresh air, sunshine and gentle breeze renew everyone’s energy and restore the ability to focus.

Healthier Bodies

Sitting for six hours per day during the workday has been found to increase cholesterol levels, blood sugar and blood pressure. Getting your staff outside and having walking meetings helps add some physical activity to their days. More active employees are healthier and may experience fewer illnesses.

New Ideas

The outdoor environment is always changing. From the leaves on the trees to the birds in the air, no two outdoor meetings will be the same. As your staff engages during walking meetings, the changing scenery may also inspire new ideas and more creative thinking. Your organization can benefit from the increased creativity and the new solutions that such creativity can bring into the workplace.

 

[1] http://www.inc.com/peter-economy/7-powerful-reasons-to-take-your-next-meeting-for-a-walk.html

[2] http://www.business.com/company-culture/walking-meetings-are-your-new-creativity-booster/

Keeping Your Information Secure When Employees Connect to the Internet of Things

image_30The Internet of Things (IoT) is an exciting concept – a future where “billions of things are talking to each other,” as technology consulting company SAP describes it [1]. This trend has been growing at a rapid rate, and you might be surprised to learn that the majority of devices connected to the Internet through your network are not company owned but instead are owned by your employees. When an employee brings in a “smart” device, it starts transmitting and receiving data across your network. These steps can help to keep your confidential and proprietary information secure when your employees are connected to the Internet.

Encourage Employees to Change Habits

Your human resources division should establish a security policy related to the Internet of Things. Some of the most common devices that your employees may be bringing into the workplace that connect to the Internet include wearable fitness trackers, personal smartphones and music players. Your policy might recommend that employees turn off their smartphones and music players during work hours. The phones are constantly transmitting data about the owner’s location, among other pieces of information. Hackers can easily penetrate through the phone’s operating system and into your network.

Use Multiple Layers of Security

Even something as simple as a fitness tracker that is seemingly only used to count steps can be collecting or transmitting data, opening up your network to potential criminals. Make sure that your IT department is employing multiple layers of security. These layers should include strong encryption of data and proper authentication of users trying to access the network. Use gateways and firewalls to stop viruses from getting into your network through mobile devices.

Prepare for Security Breaches

While your organization may not be able to control which employees wear a Fitbit or an Apple Smart Watch to work, you can be prepared for any possible data breaches that occur as a result of vulnerabilities within the network. Consider moving your critical data to the cloud. With cloud computing, your data is always available so that your business can continue operations even if a physical server is hacked. Make sure that your company is not collecting unnecessary data that would be tempting to would-be thieves. All data should be tightly guarded.

[1] http://www.fastcompany.com/3052936/the-future-of-work/how-the-internet-of-things-is-changing-work