Author: Buyer Advertising

Indeed Is Updating Its Job Feed Policy

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Feeding The 800lb Gorilla Is About to Change    

I’m told Indeed will be notifying customers shortly that all new single source job feeds will have to originate from what they consider the source of truth, the customer’s Applicant Tracking System. Existing clients utilizing third-party job feeds are safe for the time being. However, this is going to be a big PITA for major job distributors, programmatic media vendors, and solutions like Buyer Talent Engine, which currently feed jobs to Indeed on behalf of their clients.

Why you ask? We function as middleware between the ATS and job boards for many reasons, including programmatic media management, comprehensive source tracking, updating job titles, pay and locations, one-click-apply integrations, and customizing and correcting brand problems that Applicant Tracking Systems are unable to resolve. With this policy update, it is our understanding we will have to wait for post-delivery to manage the job content and hope we can still make the necessary changes.

Indeed has stated that this isn’t going to be an issue because they will allow all advertising partners unrestricted access to clients’ job data via an API, but we have questions and so far have not been told much beyond “look at the supplied API documentation, and perhaps exceptions will be made.”

So why is Indeed doing this? One guess is they are cleaning up problems resulting from a massive amount of redundant and/or messy job feeds. Another guess is they are creating a closed loop system that consists of direct interaction with their customers and Applicant Tracking Systems, limiting exposure to third-party influencers, competition, and analytics not in their favor and eliminating the programmatic advantages from Indeed. Let’s hope I’m wrong about the second guess, as Indeed, being the number one job board on the planet has been good for us and is a valuable solution for our clients.

At Buyer Advertising, we are preparing for this new requirement while we continue to feed the 800lb Gorilla. Let’s just hope we don’t get bit.

Joel Glick
President
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Posted on by Buyer Advertising

Needham, MA – Buyer Advertising is excited to announce the promotion of Joel Glick to President and the elevation of Chuck Buyer to Chief Executive Officer (CEO). This important transition represents a new chapter for the agency, which was founded in 1966 by Betty and Al Buyer. Joel Glick joined Buyer Advertising in 2000 as the Director of Interactive and has consistently demonstrated exceptional leadership and innovation. His recent promotion to President, following his role as Partner, reflects his significant contributions to the agency’s success as it adapts to the changing market landscape.

“Joel has been a key leader, helping us navigate the complexities of our industry while remaining committed to our clients’ success through strategic advocacy and robust solutions,” said Chuck Buyer. “His promotion is well-deserved, and we are thrilled to have him leading us as we continue to grow and look toward the future.”

Buyer Advertising is committed to a people-first approach, combining creative thought leadership with advanced recruitment technology to deliver comprehensive, results-oriented outcomes for clients. The agency’s ongoing growth is a testament to the trust and confidence placed in them by their clients.

“We are excited about the future and are dedicated to ensuring our clients’ success, fueled by the talent and dedication of our team,” stated Glick.

Please join us in congratulating Joel Glick on his promotion to President of Buyer Advertising, and wishing Chuck Buyer continued success in his new role as CEO.

About Buyer Advertising
Founded in 1966, Buyer Advertising is a leading full-service recruitment advertising agency focused on providing innovative marketing solutions while prioritizing people and client success. Through creative strategies and advanced technology, Buyer Advertising continues to thrive in a constantly evolving landscape.

Does Your Agency Have Your Back?

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Music To Our Ears.

OK everyone, put on your listening ears like my third-grade teacher Ms. Pat used to say and let’s reflect on how important backup is in life and especially in music. A couple of songs come to mind like, “Gimme Shelter” by The Rolling Stones, “Brave” by Sara Bareilles and “Don’t Give Up” by Peter Gabriel. Go ahead, fire up Spotify and take a listen, I’ll wait. Now, think about how different these songs would be without their talented backup singers.

So, what does this have to do with recruiting? Well, like in music, a good agency partner brings together a talented account team supported by backup industry experts, strategists, creatives, analysts, developers, researchers and even negotiators to ensure account service exceeds your expectations. And even better agencies like Buyer Advertising take it one step further and give clients direct access to all levels of agency resources to make sure you are heard, and bureaucracy is eliminated from our relationship.

Some of you have experienced an agency with paper thin walls of support or the classic “pitch team” bait and switch when the beautiful people appeared, captured the hearts and minds of your organization, and then vanished post sale, never to be seen from again. And don’t get me started on the SaaS providers. I’ll just say good luck trying to reconnect with the salespeople when promises haven’t been met. But let’s not dwell on the negative. Let’s end on a positive note.

At Buyer, when you meet with us, you really are meeting with the team who will ensure your success, including our version of backup singers who luckily don’t sing. We promise not to disappear post sale, and that your Account Team has the resources to make your organization move like Jagger.

So, just as Sara Bareilles sings, “I wanna see you, I wanna see you, I wanna see you be brave”😊…with Buyer. Be amazing and talk to us today to learn more about our total agency approach to back up your every recruitment need.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Indeed To Enforce Its $25 Posting Minimum

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Panic In The Streets, But We’re Good.

Recently there was a minor uproar in the recruitment world after Indeed announced it will enforce its $25 posting minimum effective July 1. Some “industry experts” proclaimed it was the end of Programmatic Media because it will require additional money spent every time an agency updated a job posting in a campaign.

The truth is, you will only be required to add money to a campaign if your current budget doesn’t support the minimum spend to cover the newly added jobs ($25 per unique job). Otherwise, if you have enough allocated money, you will be able to move jobs in and out of that campaign as needed.

After recently reviewing our client history with Indeed, we determined that this may require a bit more diligence when it comes to monitoring our clients spend, but it will not be a budgeting and process nightmare that some would have you believe.

While I’m told that some agencies do sponsor jobs for less than $25 a pop, we at Buyer have never stooped that low 😊 due to questionable applicant ROI, and not to mention, Indeed has had a $25 posting minimum in place for some time now. They have just decided to enforce it by tracking unique jobs.

So, to steal a quote from 2013’s totally unrelated giant robot fighting film, Pacific Rim, “Today we are canceling the apocalypse.”

For close to sixty years, Buyer Advertising has been helping clients spend their recruitment budgets to achieve optimal results. We have the insight to cut through the panic and to provide sound advice, whatever the industry throws at us next. Talk to us today to learn more.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

New Google AI Mode Launches

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Question Everything.

I am a weird dude. I type full questions into Google Search. Yes, I know it’s not necessary nor is it terribly efficient, but it’s a hard habit to break. I’m sure my freshman English professor is proud of me, but everyone else looks over my shoulder and mouths WTF.

Fast-forward to the latest news from Google that they are doubling down on AI Search by making it easier to search with more complex, longer, and multimodal questions. I couldn’t be happier. Luv it.

So, what’s the scoop? As of yesterday, Google started rolling out AI Mode in the U.S. with no Labs sign-up. AI Mode is their most powerful Search, with the ability to go deeper through follow-up questions and helpful links to the web. It uses something called query fan-out technique, breaking down your question into subtopics, enabling Search to dive deeper into the web than a traditional Search, helping you discover hyper-relevant content that matches your question. And for questions where you want an even more thorough response, there is a new Deep Search that is essentially the query fan-out Search technique on steroids.

So now that you are super excited about the new Google AI Mode Search, ask yourself this, do you have a technology partner who can help you navigate these changes and position your staffing organization for success? If you answered no, it’s time to contact our team at Buyer. We’ve been a leader in Job SEO for more than 20 years and have all the answers. Contact us today to learn how we can future-proof your recruiting strategy for tomorrow and beyond.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Celebrating National Nurses Week 2025

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Who Really Cares in Healthcare?

As my mother ages, I often find myself waiting in hospitals at all times of the day. As I sit in the ER with my mother and watch the flurry of activity around us, I can’t help but notice the real heroes of the healthcare profession…nurses.

Nurses are the ones who set the tone of our hospital experience, help diagnose and triage my mother’s ailment, provide her with comfort and compassion during her stay, and most importantly provide the care to make her feel better. For all these reasons I am grateful for all that nurses do not just for my family, but for all of those in need.

At Buyer Advertising, we have proudly supported healthcare organizations with innovative recruitment solutions for close to sixty years. Nothing makes us feel more warm and fuzzy than knowing that we have helped thousands of nurses find their next great career at some of the most prestigious hospital systems across the country. 😊

So, this year, as we celebrate National Nurses Week, please join me in thanking all nurses for being those special caregivers that really put the care into healthcare. “Thanks again!”

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

Meet Ava Wirtz – Sales & Marketing Support Specialist

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Introducing Ava Wirtz, our Sales & Marketing Support Specialist at Buyer. Read her reflections and experiences after joining the Marketing and Partnerships team.

We are excited to announce the newest member of our Marketing and Partnership team, Ava! As our Sales and Marketing Support Specialist, Ava adds magnificent value and has a kind and delightful spirit, greatly supporting our overall efforts.

Ava is known for her helpful, collaborative, and supportive nature. She consistently goes above and beyond to contribute to the team’s success. Her research insights and methodical approaches undoubtedly drive our sales and marketing initiatives forward.

We asked Ava some questions after a few months of being on the team, and this is what she had to say:

Tell us about your background and what sparked your career journey.

“I graduated from James Madison University in May 2024 with a degree in Media Arts and Design, concentrating in Creative Advertising, and a minor in Human Resources Development. During my senior year, I gained hands-on experience as a social media intern, and after graduation, I completed a summer internship at a marketing consulting firm in Boston. These experiences, combined with my interests, motivated me to pursue a career that would allow me to leverage my background, ultimately leading me to Buyer Advertising.”

How would you describe your experience working at Buyer Advertising?

“My first few months have been fantastic. My team is incredibly collaborative, and I’m enjoying the opportunity to learn more about the various strategic solutions here at Buyer. I’m excited to see how the research I conduct moves through the process from start to finish and contributes to supporting my team. It’s been incredibly motivating to work at an agency with individuals who are both highly knowledgeable and deeply passionate about their work.”

What are a few personal tidbits about yourself you’d like to share?

“I grew up in Medfield, MA, just around the corner from our office in Needham. Family and friends are incredibly important to me. I love traveling, especially when it means visiting my college roommates, as we now all live in different states. I always look forward to catching up with them up and down the East Coast. I also enjoy spending time outdoors, especially when the weather is warm—whether it’s spending time at the beach or taking my Maltipoo for a walk.”

Please join us in extending a very warm welcome to Ava! We are thrilled to have her on our team and look forward to her continued positive impact.

Employee Referral Programs – An Oldie but Goodie.

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Why Do So Many Recruiters Ignore Friends and Family?

My very first job post-graduation came about from an employee referral. My friend called me up a week or two out of school and asked me what I was up to. Since I had a freshly minted English degree from a state school, I promptly replied, “Nothing” and the rest is history. I got a job through a referral.

Seems like a no brainer, but I can tell you very few companies invest in Employee Referral Programs like they should. I hear the same excuses; employees should already be referring, or it’s too complicated to track across various locations, or getting the program synchronized with HRIS is a nightmare, and the list goes on. Regardless of the perceived obstacle, there is no greater recruitment tactic with a better ROI than a well-executed Employee Referral Program.

Studies show that organizations that use Employee Referral Programs have average retention rates close to 50% and can save companies thousands of dollars per hire. Employee Referrals tap into an exclusive talent source – your people who, when properly motivated, become sales sharks, separating your jobs from the competition. In fact, a Harvard Business Review conducted a study that found 70% of “Better Candidates” were acquired from referrals.

As a bonus, Employee Referral Programs test the strength of your Employer Brand. The candidates your employees refer are typically those they see as a good fit for the organization. And an employee’s view of your culture provides valuable feedback and allows you to adjust or re-evaluate your branding efforts accordingly.

Simply asking employees to hit the streets and recruit is not enough. There are proven methodologies, incentives, technologies, promotions, and tricks of the trade that will ensure your success. And you guessed it, we’re here to help. Contact Buyer Advertising today to learn more about our unique approach to executing a successful Employee Referral Program. I may not be your friend, or your family, but you can trust the guy who started his career with the help of a referral.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

A Good Agency Services What They Sell.

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No Ticket Required

Tickets can be good, like tickets to the playoffs – go Celtics, or tickets to a new theme park, Universal’s Epic Universe, here I come. And tickets can be bad, like “I didn’t think I was driving that fast, officer?” ticket, or how many high school raffle tickets do I have to buy so I don’t look cheap even though my kids graduated years ago? And then there’s the worst kind of ticket, SaaS support tickets.

Modern technology is great, but we all know it will eventually break, and when it does, dealing with an anonymous support center that requires you to create a ticket to resolve your issue is no bueno. You have no relationship with these automatons, and they seldom have personal insight into your unique situation. You just submit your request to fix your problem and hope you hear back before your boss asks why the career site has a frowny face on the browser screen.

At Buyer Advertising, we don’t make our clients deal with the bad kind of tickets. If there is ever an issue with any part of your media recommendations or tech stack, our clients just e-mail, call, or text any one of us, and we get to fixing the problem immediately. It doesn’t matter if it’s our proprietary software, Talent Engine, or a third-party software or job board, we support everything we sell because our clients deserve it.

If you hate tickets as much as I do, unless it’s two tickets to paradise, contact us today to learn more about our recruitment solutions supported by dedicated people who can turn any frown upside down.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.

How Well Do You Know Your Target Audience?

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“Bears, Beets, Battlestar Galactica”

For all the fans of the TV show The Office, I’m sure you remember the episode when Jim made fun of Dwight by emulating him for the first few minutes of the show. If you don’t know what I’m talking about then please stop reading this blog and come back after you’ve watched season 3, Episode 21.

OK, for the rest of us cultured TV consumers, let’s continue. In that episode, Jim transformed himself into Dwight with a pair of four-dollar glasses and by mimicking Dwight’s appearance, mannerisms, speech patterns, and characteristics.

Although Jim used his knowledge of Dwight to mock him, he also inadvertently utilized an effective advertising practice called Persona development while reciting one of the most memorable quotes in recent TV history.

Luckily, in our world of Employer Branding, we don’t use Personas to drive our office mates mad. We use Personas to ensure our clients’ Employer Value Proposition uniquely appeals to their target audiences. We also use Personas to personalize hiring processes for diverse types of candidates like seasoned RNs or newly minted physicians.

A lot goes into creating an effective Persona beyond combing your hair forward and donning a mustard-colored shirt. There’s conducting research, identifying patterns, creating detailed profiles, naming the Personas, and finally testing and refining the work. That’s why you need the proven leader in Employer Branding, Buyer Advertising, to help you navigate this creative process so you can be a winner like Jim.

Fact: If you know what kind of bear is best, but still not sure if Personas should be part of your next Employer Branding strategy, then contact Buyer Advertising today because bears eat beets and Buyer builds brands.

Joel Glick
Managing Partner
Buyer Advertising

Buyer provides custom talent solutions that deliver the right candidates to you. We cultivate unique Employer Brands, and our industry-leading search engine optimized hiring platform, Buyer Talent Engine, empowers recruiters with a smarter way to attract, engage, analyze, and track candidates through the entire hiring process – backed by a team of industry leaders with a passion for customer service.