Tag: buyer advertising

Helping You Post Jobs to Facebook… Is Facebook.

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Facebook is huge, and it’s looking to get even bigger. As part of its joint agreement with the U.S. Department of Labor, the social media giant is looking to buff up its arsenal and service offerings by posting jobs online. The effort comes from a government-approved attempt to lower the nation’s 9.1% unemployment rate. One nice side effect (for Facebook): they’re increasing their offerings even further.
What does this mean for companies looking to recruit talented job seekers? Something to watch. Still in its formative stages, Facebook promises a “system where new job postings can be delivered virally through the Facebook site at no charge.”

It will be an interesting road ahead. This move puts Facebook in direction competition with sites such as Monster.com and LinkedIn.

Stay tuned for future developments. The infrastructure that the social network already has in place is a great vehicle for propagating hot jobs—and better yet, would do so at no cost.

Signing off for now,

Buyer Advertising
www.buyerads.com

4 ‘DON’TS’ FOR TWEETS

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Investing in your social media strategy—for recruitment or marketing initiatives—is a sound plan. Not only can you get your message out to more people in record time, social media can do it cheaper, faster, and more effectively.

The trade-off? There are a lot of pitfalls to make as a company exploring Twitter, especially those who are taking a first stab at the big blue bird. Here are 5 no-no’s to consider as you prepare to tweet.

1. Honking your own horn constantly. Good news is great. Good news 100% of the time is bad. Aim for a mix of announcements, industry information, and peeks behind your office doors. Above all, provide a reason for people to subscribe to your feed. Which leads us to number 2…

2. Not being a resource. Even though your social media output is free, provide value to your customers. Let people know what’s happening in your business, your field, and how they can improve themselves or their operation.

3. Spamming up followers’ feeds. Nothing makes netizens click “unfollow” faster than 5 tweets in one hour. Keep content brief and information moderate—a post a day, at most, will do the trick.

4. Being dull. Be confident. Be whimsical (but still professional). Mix up your messaging and use clever headlines to hook interest.

Signing off for now,

Buyer Advertising
www.buyerads.com

Steve Jobs and the Timelessness of Innovation

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Last night, the nation began mourning the loss of Steve Jobs. His personality and brand represented more than just the genesis of a successful company (Apple Computer)—his vision and pursuit of new user experiences, as well as infusing life and charm into an all-too-often dry technology sector, changed history.

But if one were to distill his legacy to tactical moves, there’s a lot to unpack. Black turtlenecks instead of suits. Revolution instead of status quo. Calm, personal speeches instead of hackneyed, over-exuberant displays that similar companies had employed in the past (cough, cough, Microsoft). Above all else, Steve employed a willingness to ignore everyone else while following a rhythm all his own.

Innovation comes in many forms. For Steve, they were in the promotion of the user experience, and a new amalgamation of great music and geek tech. For you, they can be an exploration into new arenas, a marketing message unique to your organization that’s never been heard from before. Above all else, never stop innovating and amazing results will follow.

‘Til next time,

Buyer Advertising
www.buyerads.com

Weird-vertising

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Finding the balance between “edgy” and “on-point” can be a tricky tightrope to walk. You watch in wonder as the goofy commercials from Old Spice become viral hits on YouTube, and can only sit back and contemplate if a similar strategy would work for your company. But for every successful venture into the land of bizarre advertising, there are a hundred examples of spacey videos, confounding print ads, and even re-brands that have left company loyals confused and consumers scratching their heads.

As always in our industry, we need to think of the customer first. Old Spice is deodorant that goes under the armpit so you smell nice. Medical instruments and baby formulas have an entirely separate consumer base—weird shouldn’t be part of your vocabulary. In order to be different, make sure your customers are hip enough to “get it”. Even if you do decide to take a plunge in to the odd, make sure
you still convey your message. Advertising that doesn’t make a point is just… well, weird.

Above all, challenge the conventional with a fresh approach that doesn’t sacrifice your integrity, offend the masses, or lose track of your message. You’ll be surprised at the results.

Signing off for now,
Buyer Advertising
www.buyerads.com

Anatomy of a Viral Video

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Ah, the viral video!  It’s both a striking media debut and a tool many marketers aspire to, but few achieve. There is no 100% magic success formula that will send a video spiraling across Facebook pages and racking up the “likes” on YouTube, but there are some common themes and characteristics you can aim to hit when crafting your own spot. Here’s what it takes:

Short. A viral video needs to be fit for mass consumptions, and if there’s one thing the masses have in common, it’s a short attention span. Keep the length of your video under a minute.

Weird. Puppets smelling fingers? News reporters flubbing it on air? Shirtless men swan diving out of kitchens? Viral videos all have a touch of the bizarre, and it’s often that impulse to “figure it out” that keeps people viewing and sending it to their friends to weigh in. Aim for the offbeat if you’re looking to go mainstream.

Accessible. Make sure your video is hosted in a place that can support the bandwidth that you’re hoping to achieve. Keeping it on your website is great for company exposure, yes, but if your counter hits the tens of thousands, your site will be down and your video’s 15 minutes will be over before they begin. The tried and true usually works: go with YouTube.

Siging off for now,

Buyer Advertising
www.buyerads.com

Quick SEO Tips for Recruitment

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Promoting jobs online is a great strategy. Not only is it a cost-effective way to advertise specific opportunities, online venues have the potential to reach a younger demographic—often an attractive hiring range for companies looking to fill positions. But even by accessing a variety of online job posting opportunities, if nobody’s reading your postings, there isn’t anybody who’s going to apply through this medium.
One important topic to address is optimizing your jobs for search engines. The more index-able your postings, the more potential employees will connect with your opportunities. Here are a few tips.
Cross post: Promote opportunities on your site, as well as through Facebook, Twitter, and your blog.
Optimize: Use searchable phrases common to the industry. Shoot to hit these job phrases that are based on what people would actually type into their search engine.
Integrate real media: Use print and brochures to send potential hires to your job listings.
Stay current: Post often. If you don’t have any new openings, stay fresh by posting topical news and other career-related interest bits.

Signing off for now,
Buyer Advertising
www.buyerads.com

Reading into QR Codes

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You may have seen them everywhere—from restaurant menus to car dealerships. QR codes are a sign of the times: the ability of our smartphones to quickly decode short bits of information that are the hallmark of these digital stamps. QR codes, short for “Quick Response” codes, can be quickly scanned into smartphones and decoded with an appropriate “app”. The result could be a short, meaningful phrase, an “ecard” with information about an individual or business, instructions on how to enter a contest, or an email contact. The amount of data varies by type of QR code used, and the possibilities are many.

While an interesting diversion, the ability of QR codes to convey meaningful information is limited as things stand right now. As most things in the advertising world, it is up to the businesses and people therein to employ a tool like QR codes creatively and effectively. Look to utilize QR codes as part of a larger strategy: a campaign or a viral endeavor. Don’t pin the hopes of your business on a QR code effort without the gusto to back it up.

Signing off for now,
Buyer Advertising
www.buyerads.com

Is Google+ a Positive or Negative?

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Announced just days ago, Google has fired a shot over the port bow with its newest attempt for a piece of the social media pie. The appropriately-named “Google+” is made on the heels of two rather striking social media failures—Google Buzz and Google Wave—but this time around, the social media universe (yes, that includes the Twitterverse) has high hopes.

Google’s new innovation includes “Circles”, a new feature to counter massive lists of friends that’s the mainstay of Facebook. By dragging and dropping individuals into these customizable groups, users will have a tighter control over who sees what information (or that drunken party picture from last night). A piece of media shared in one circle goes out to all members of that group.

Google+ holds new opportunities for advertisers. With “Sparks”, an integrated feature of this new platform, Google will tailor entertainment information specifically for users based on their lists of interests and activities while logged into the platform. With a more comprehensive analysis of user data, we wouldn’t be surprised to find more targeted opportunities for HR professionals and marketing gurus to pinpoint their target demographic.

Google+ is still undergoing testing, but keep an eye out for future development!

Signing off for now,

Buyer Advertising
www.buyerads.com

Facebook Events to Remember

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Creating an effective strategy on Facebook takes more than just the time to set up your site and fill in relevant information. You need a content plan where you’ll be disseminating helpful tips to your fans, enticing customers with special deals, and doling out entertainment to those who wander through your little spot in the social media space. Another powerful promotional tool on Facebook is events. Using the built-in utility, you can create and promote event happenings in a quick, easy, and very visible way.

1. In order to promote an event, you must first have a business Facebook page. A personal account won’t cut it—you need to have a central portal your attendees can “fan” as part of your registration process.

2. Choose a location that is close to where the majority of your Facebook fans reside. Consider integrating a Tweetup, holding a seminar, or hosting a hiring event for your business

3. Send out invitations. Decide if you want your event to be invitation only, where the only people who can accept and view details are ones you have sent to, or open to all.

Events remain a great way to show that your Facebook page isn’t just for looks—things are happening, and that keeps your brand foremost in the minds of your fans.

Signing off for now,
Buyer Advertising
www.buyerads.com

SEO, Facebook, and Your Strategy

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It may have custom apps, updates from your best friends, and pictures of birthday parties across the globe, but at the end of the day, a Facebook webpage is still a webpage. Businesses maintain a Facebook page for the same reason they keep up a traditional website: to attract customers or potential hires. Therefore, it stands to reason they need keep an eye on SEO, too. If a company is invested in their Facebook strategy, they should keep a close watch on its visibility. Paying attention to a few attributes will help boost your Facebook site’s ranking in search engines, and make your new media plan that much more effective.

1.  Keep current on your content; post at least once a week—more often will get you ranked higher.
2. Stay consistent in your naming—your Twitter and LinkedIn account should all sport the same brand name as your Facebook.
3. Upload media to Facebook including images and video.
4. Get your industry keywords up in the “info” and “about” sections of your page.
5. Investigate events—by hosting an event and promoting it through Facebook, you’re adding another indexable element to your page.

Until next time,
Buyer Advertising
www.buyerads.com